Hotelogix

SEPTEMBER 19, 2024

As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability. Online Booking: Customer support varies by platform; while some OTAs offer 24/7 assistance, others may not provide immediate help. Travel Agency vs Online Booking: Which is Better?

Travel 52

Travel OTA Target Marketing Occupancy 52

Hotel Business

APRIL 4, 2024

” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” And you fight with an OTA to try to get the best information about your hotel out there for the guests to see.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Marketing Market 98

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

eZee Absolute

SEPTEMBER 13, 2023

Running a hotel is a fantastic journey, but it also requires you to stay on your toes as the hospitality landscape continuously evolves. According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Target Market Understanding the preferences of your target market is essential.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

SiteMinder

JULY 13, 2024

The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation. Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

AUGUST 1, 2024

A well-crafted hotel business plan is essential for laying the foundation for success in the competitive hospitality industry. Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Smart technology: What smart devices (e.g.,

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Adjust your marketing efforts to prioritize high-performing channels.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

STAAH

OCTOBER 15, 2024

Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.

OTA 52

OTA Overbooking Revenue Management Revenue 52

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Improve occupancy rates during the low season?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

MARCH 25, 2024

These data-driven insights can be instrumental in refining your services and staying ahead in the competitive hospitality market. Connect your hotel with Despegar through SiteMinder Manage Despegar (and hundreds of other OTAs) through SiteMinder’s industry-leading features. Step 2 : Set up your property listings.

OTA 52

OTA Hotels Travel Management 52

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Inn Quest

AUGUST 15, 2023

The hospitality industry is experiencing a constant surge in online hotel bookings in today’s fast-paced and interconnected world. Each OTA has its own system, interface and requirements for updating room availability, rates and reservations. This is why hotel channel manager software is in demand nowadays.

Management 52

Management Global Distribution System Overbooking OTA 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 59

Operations Management OTA Hotels 59

Inn Quest

SEPTEMBER 5, 2023

Use a Channel Manager: A channel manager ensures that your room availability and rates are consistent across various online booking channels, including your website, OTAs (Online Travel Agencies), and GDS (Global Distribution Systems). This information enables personalized service and targeted marketing efforts, improving guest loyalty.

Management 87

Management Overbooking Revenue Hotels 87

Little Hotelier

AUGUST 29, 2023

Here are some common advertising examples that can be used to market a bed and breakfast business. Advertising on online travel agents Creating a listing and a profile on OTAs such as Booking.com or Airbnb will bring a lot of online exposure for your B&B. Then, contact them to see how you can advertise your property.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Hotelogix

JULY 11, 2024

  Challenges faced by small and independent hotel owners Small and independent hotel owners face many challenges in today's competitive hospitality industry. One major challenge is competing with bigger hotel chains with larger marketing and technology budgets.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 52

Operations Management OTA Hotels 52

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. Invest in the latest hospitality technologies. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Leverage the power of OTAs. How to Select the Right OTAs for your Hotel?

OTA 52

OTA Hotels Accommodation Travel 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. At the heart of this lies a deep-rooted commitment to hospitality. People have a high level of faith in OTAs.

Branding 92

Branding Hotels Services Marketing 92

Hotelier Magazine

DECEMBER 17, 2024

Singh believes hotel market segmentation and the better understanding of guest behaviours, profiles and preferences it affords offers several advantages for owners and operators in an increasingly competitive hospitality landscape. And theres some sophisticated software that allows this to take place.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. This data can be further used to gain insights into individual preferences, needs, and interests, resulting in highly targeted marketing campaigns and offers.

Market 52

Market Marketing OTA Hotels 52

Little Hotelier

FEBRUARY 22, 2023

Hospitality and tourism are exciting, alluring, industries. Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. Does the hostel’s current target market match your ideal target market?

OTA 52

OTA Business Hiring Market 52

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.

Management 52

Management Revenue Management Revenue Hotels 52

Boutique Hotel News

NOVEMBER 8, 2022

BHN speaks to two hospitality professionals who graduated from the General Managers Program (GMP) at Cornell University a decade ago, to understand their career progression and how the industry has evolved in that time. . As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. .

General Manager 52

General Manager Business OTA Services 52

Hotelogix

NOVEMBER 17, 2023

The hospitality industry has its own set of challenges.   Use metasearch engines to your benefit Metasearch engines gather information regarding the availability and rates of hotels from various OTAs and websites and compile them in a single dashboard. Bringing more and more bookings is yet another daunting task.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). While value is an important aspect of loyalty – and is one of Cloudbeds’ standout hospitality trends of 2023 –, decisions based primarily on price are not a demonstration of loyalty.

Travel 52

Travel Hotels OTA Services 52

SiteMinder

SEPTEMBER 4, 2024

In the competitive hospitality industry, optimising booking conversions is key to staying ahead. Zero in on your hotel’s target markets One of the most useful pieces of information when analysing your website statistics is your ‘Audience Geographic Localisation’ report, which takes into consideration your visitors’ IP addresses.

Hotels 75

Hotels Revenue Market Marketing 75

MediaBoom

MARCH 14, 2024

Let’s explore why content marketing is a game-changer in the hospitality industry. From highlighting your world-class spa services to offering a sneak peek into your gourmet restaurant, content marketing lets you highlight what makes your structure special. Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. There are hundreds of property management systems on the market. Build relationships with guests.

Hotels 52

Hotels Management Revenue Management Revenue 52

Cloudbeds

AUGUST 8, 2024

Common operational data metrics include: Occupancy history and forecast Capacity Housekeeping efficiency Maintenance response time Food and beverage cost percentage Out-of-service rooms Marketing data Your marketing data captures how well your channels are performing and reports on visitor data to help guide future marketing campaigns.

Business 40

Business Revenue Management Forecasting Revenue 40