This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Unveiled at Cloudbeds’ Passport User Conference on October 23, the technology provider’s first-of-its-kind ‘smart hospitality engine’, Cloudbeds Intelligence , will sit at the core of its platform, empowering hoteliers with real-time insights and actionable recommendations across their entire operations.
Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targetedmarketing campaigns that resonate with specific audience segments.
Oracle has introduced its Oracle OPERA Cloud Central , an all-in-one hospitality platform unites data and functionality from OPERA Cloud’s modules under a common user interface and experience. The post Oracle offers all-in-one hospitality solution appeared first on hotelbusiness.com.
They are also a great resource to streamline processes and a valuable solution for the ever-going staffing crisis in the hospitality industry. This article will discuss why chatbots are crucial in the hospitality sector, the benefits of implementing this technology, and the essential features to consider when selecting a provider.
Unveiled at Cloudbeds’ Passport User Conference on October 23, the technology provider’s first-of-its-kind ‘smart hospitality engine’, Cloudbeds Intelligence , will sit at the core of its platform, empowering hoteliers with real-time insights and actionable recommendations across their entire operations.
The hospitality industry has undergone a seismic transformation since 2020. As a hotel management company with clients around the world, we have seen these trends in the tourism and hospitality industry take shape and evolve. This article about Hospitality Trends includes: Total guest experience. Growing non-core markets.
Travel sites like Airbnb and VRBO create similar expectations in the hospitality industry by allowing travelers to browse destinations and accommodations, peruse photos, descriptions, and amenities, make a reservation, and process payment , all with just a few clicks. Choose the platforms that best meet your marketing objectives and budget.
Even in the context of hospitality, we say “customer” instead of “guest” because one of the key roles of a CRM is to connect all the different profit centres on-premises via APIs [application programming interface] into unified customer profiles,” says Adam Mogelonsky, partner, Hotel Mogel Consulting Limited. “Not
In today's quick-moving world, the hospitality industry faces a constant challenge: to attract and keep guests. This is a common issue for many businesses in the hospitality industry. Let's explore some tried-and-true ways to make your place stand out in the busy hospitalitymarket.
POS software plays an essential role in the hospitality industry, and the global POS software market is predicted to reach $19.56 Manual entries also prevent hospitality businesses from capturing data around guest spending patterns, which is critical for guest acquisition and marketing. Upselling opportunities.
It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. In hospitality, guest satisfaction reigns supreme and hoteliers face the constant challenge of fostering lasting relationships and maximising revenue. Learn more 2.
The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.
That said, the industry as a whole still shows some resistance to digital acceleration, so one of the key factors in designing high-tech for a low-tech industry such as hospitality is making sure it’s intuitive and easy-to-use. With the walking time eliminated, the server can now focus on guest satisfaction and upselling.
Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.
Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy.
Some strategies you should think about include using dynamic pricing, prioritising direct bookings, offering upsells and extras, and connecting more booking channels. Targetmarket : You need to have a firm vision and understanding of who your hotel is for and how you plan to attract them.
In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your targetmarket and result in more bookings, while maximising the amount you earn from each booking. Maximise hotel revenues during high demand periods.
👉 Read Also - Hotel Upsell Deals: Win Guests & Boost Revenue Travel Trends Adaptation Travel trends change with time. 👉 Read Also - Why Every Hotelier Should Join a Hospitality Association Ways Email Marketing Can Bring Guests Back Send Personalized Emails Email marketing is a cheap and effective way to bring guests back.
By blending these hotel marketing strategies, your hospitality business can dominate search rankings locally and internationally, ensuring you capture every potential guests attention. Transform your hotels online presence with Mediabooms expert SEO and Content Marketing solutions , designed to boost visibility and drive bookings.
In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values.
Clearly, cost control is an important aspect of the hotel and hospitality management industry that enables hotels to gain a competitive edge over their competitors. This in turn can be used to create targetedmarketing campaigns that resonate with their audience and drive high-value bookings. How can Hotels Cut Costs?
The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation. Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort.
Ireland VAT: In Ireland the standard VAT rate is a rather high 23%, but the hospitality sector, including hotels, enjoys a reduced rate of 13.5%. Consider your targetmarket, guest expectations and local norms when choosing your pricing strategy. This change will apply until at least 30 September 2024.
The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.
In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. This data can be further used to gain insights into individual preferences, needs, and interests, resulting in highly targetedmarketing campaigns and offers.
While value is an important aspect of loyalty – and is one of Cloudbeds’ standout hospitality trends of 2023 –, decisions based primarily on price are not a demonstration of loyalty. As for those who are motivated by perks and discounts, are they the ideal targetmarket for independent properties?
The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.
The most popular metasearch platforms in the hospitality industry include Google Hotel Ads, Tripadvisor, KAYAK, Trivago, Hopper, and Skyscanner. Upsell and cross-sell. 6 hotel metasearch tips & strategies To maximize your return on investment in hotel metasearch marketing, consider the following strategies: 1.
Develop a better rapport with your targetmarket segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Easy reservation and upselling processes. Build relationships with guests. Multifunctional.
The Strategy Behind Successful Influencer Partnerships Choosing the Right Influencers : The effectiveness of an influencer partnership hinges on alignment between the influencer’s audience and the travel brand’s targetmarket. It’s not just about follower count but engagement rate, audience demographics, and content style.
The hospitality industry is undergoing a remarkable transformation through artificial intelligence. The direct booking challenge in the modern hospitality sector The story is familiar to hoteliers everywhere: OTAs dominate the online booking space, charging significant commissions that impact your profitability.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content