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Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.
This article provides a step&by&step guide to help hoteliers and marketers alike develop a hotelmarketing budget that aligns with their strategic goals, leverages current trends, and adapts to future changes.
Where ultrarunning and hotelmarketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotelmarketing campaigns. Could ads be coming to Threads next year? Our team is ready and stands by to start testing.
The property was sold via administrators BRI Ferrier on behalf of Bond Finance after being placed on the market by previous owner, Virtical. 1834 Hotels will operate the hotel on behalf of Mazen Tabet in a deal negotiated by the selling agents.
Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. TravelBoom hosted a fun and insightful webinar on December 7, 2023.
In this article, we’ll unveil 12 key trends shaping the future of hospitality marketing, providing you the insights and strategies needed to elevate your brand and drive success in the year ahead.
To guide you through the process of evaluating your summer marketing efforts, we’ve developed a detailed checklist specifically designed for hoteliers and hotelmarketers.
Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotelmarketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.
Infinity pools with breathtaking views, spacious beachfront bungalows, exclusive spa treatments, Michelin-star restaurants, exquisite design, and exemplary service are all elements we typically associate with luxury hotels. But how do you communicate the elements that make your hotel exceptional to prospective customers?
We compiled a convenient list of engaging social media ideas for hotelmarketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 So, how can hoteliers tap into this colossal market? First, hotelmarketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.
The sale, which was negotiated by Colliers, McVay Real Estate and JLL, is subject to the buyer obtaining approval to the transfer of the liquor licence from the Queensland Office of Liquor and Gaming Regulation. Colliers’ Head of Hotel Transactions Karen Wales said the deal shows continued investor confidence in the Australian hotelmarket.
Read full blog 6 HotelSales Strategies To Increase Occupancy and Revenue A hotelsales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog
Tired of generic AI advice for hotels? While there's a ton of content on AI in travel marketing, most lack practical application. TravelBoom delivers real-world strategies now! We get it!
Explore the top hotelsales software solutions to enhance booking rates and streamline operations. Discover how platforms like HubSpot, Salesforce, and more can optimize your guest experience and increase efficiency.
On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.
Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, well discuss the leading way to snag your share of them.
JLL worked on behalf of the borrower, a joint venture between real estate funds managed by Trinity Investments and funds managed by UBS Asset Management’s Real Estate & Private Markets Multi-Managers business, to secure the five-year, floating-rate loan through mortgage lenders, Citi and Deutsche Bank. at the time. average in 2023.
HotelMarketing Strategies: Attracting and Retaining Guests Suite Spot: A HotelMarketing Podcast Host: Travel Media Group Discusses the latest trends in hospitality marketing, including social media strategies and guest engagement. Notable Episode: "The Impact of Cryptocurrency on HotelMarketing" 5.
Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotelmarketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.
That’s where relationship marketing comes in. By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. What is Relationship Marketing? Those are the kinds of leads we like!
By using powerful, data&driven digital services, hoteliers can set their hotelmarketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.
Article - Leveraging Hotel Guest Personas for Improved Marketing Results - In this guide, well walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns.
Article - 410 Room Marriott Dual Branded New Orleans Marriott Courtyard and Springhill Suites Hotels Sold for $73 Million - First Major HotelSale in the Market Since Early 2023 Signals Rebound of HotelMarketSales
Include influencer marketing for a different perspective and the reach new markets. Final Thoughts: Investing in Visuals is Investing in Your Brand Quality photography and videography are powerful tools for independent hotels looking to increase direct reservations. Ready to transform your visual storytelling?
The TravelBoom 2025 Influencer Travel Study reveals that 28% of travelers book hotels based on influencer recommendations, signaling a revolutionizing shift in hotelmarketing strategies.
Curious about how GA4 can transform your hotelsmarketing efforts? Read on to discover its key features and learn how to leverage them to elevate your business.
MBA Hotel Brokers already has transaction history in Florida. David Joseph will be leading a new office and will lead a new sales effort to further penetrate the Florida hospitality market. David Joseph brings 35 years of career experience in sales, real estate, and custom home building. MBA Hotel Brokers Inc.
Word&of&mouth marketing has always been a cornerstone of hotel promotion, and UGC is its modern evolution. By integrating guest&generated content into your hotels social media and marketing strategies, you can create more compelling campaigns. Heres why UGC is so impactful.
A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. Ensure potential customers can easily find your hotel’s information with updated listing on Google Business Profile and accurate contact information.
In this article, I will share 9 areas that you should be focusing on and improving to make your hotel more enjoyable and efficient for guests. Things to Change and Improve in a Hotel in 2023. Marketing approach. Sales strategies. Hotel management system. Marketing approach. Sales strategies.
Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. When a potential guest completes a booking, it means one more room is filled, contributing to your hotel’s bottom line. However, there are numerous tools available that can help to push these numbers even higher.
Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities…. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. This can give your sales team the edge you’re looking for.
Today's callers have evolved faster than most hotelsales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual t
Where hoteliers check-in and we check out what's trending in hotelmarketing. He decided to turn a negative into a positive and created Scarlet Boom: hotelsales and marketing firm. Transcripts are generated using speech recognition software and human editing and may contain errors. I'm your host, Ryan Embree.
In this article, we explore the role of data analytics in the hotel industry, explain key terms, and showcase different ways to leverage data property-wide to improve performance. Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends.
Hotels tired of losing direct bookings to OTAs should leverage Googles Property Promotion Ads to improve brand visibility in search results. These PPC ads arent new for hotels, but 2025 will bring updated features marketers should watch for.
This involves constant analysis of the market as well as negotiating with third party booking platforms. Staying up to date with industry trends as well as technological innovation is an essential part of being a hotel revenue manager. Sales manager. A hotelsales manager’s main job is to increase room sales.
Have a strong hotel technology stack. Spread the word through marketing. A Little Something for International Hotels. Spread the word through marketing. Next up, bet on marketing as much as you can. Well, that’s when marketing comes into the picture. Well, that’s when marketing comes into the picture.
Ensure your pricing is competitive and aligns with current market conditions. If your hotel is part of a consortia program or has corporate contracts in place, ensure they are loaded and visible. Updated Rates and Availability Outdated rates or incorrect availability can lead to missed bookings or frustrated bookers.
Gone are the days when travelers relied solely on traditional advertising or Online Travel Agency (OTA) reviews to make booking decisions. Today, 28% of travelers book accommodations based on influencer recommendations, according to TravelBooms latest 2025 Influencer Travel Study.
Managing Social Media Channels Do you remember the good old days where communication was largely in person, via email or phone? How times have changed.
Performance Max, or PMax, puts AI behind the wheel to drive customers to hotel websites and increase direct bookings. To be successful, hoteliers must understand how to use PMax to its full potential by guiding ad placements and audience targets.
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