This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.
The 34-room hotel, in the “Paris End” of the CBD, joins Tabet’s local hotel portfolio which includes The Royce Hotel on St Kilda Road and The Lyall Hotel in South Yarra. The hotel features a rooftop pool and events venue, cocktail bar and boardroom.
The hotel was sold by Australian Wattle Development Pty Ltd – which is 50% owned by The Star Entertainment Group with Chow Tai Fook Enterprises and Far East Consortium as consortium partners – for AU$52 million more than the AU$140 million the business paid for the property back in January 2017. Settlement is due to occur in Q2 this year.
Explore the top hotelsales software solutions to enhance booking rates and streamline operations. Discover how platforms like HubSpot, Salesforce, and more can optimize your guest experience and increase efficiency.
Read full blog 6 HotelSales Strategies To Increase Occupancy and Revenue A hotelsales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog
This article provides a step&by&step guide to help hoteliers and marketers alike develop a hotelmarketing budget that aligns with their strategic goals, leverages current trends, and adapts to future changes.
Where ultrarunning and hotelmarketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotelmarketing campaigns. Discover more now. Ready for ski season? We sure are.
JLL was also involved in the 2023 sale of the resort , which represented the third-largest single-asset hotelsale ever in the U.S. The interest-only loan also included mezzanine financing provided by Ohana Real Estate Investors and Canada Pension Plan Investment Board (CPPIB). at the time.
Infinity pools with breathtaking views, spacious beachfront bungalows, exclusive spa treatments, Michelin-star restaurants, exquisite design, and exemplary service are all elements we typically associate with luxury hotels. But how do you communicate the elements that make your hotel exceptional to prospective customers?
Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotelmarketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.
Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. TravelBoom hosted a fun and insightful webinar on December 7, 2023.
To guide you through the process of evaluating your summer marketing efforts, we’ve developed a detailed checklist specifically designed for hoteliers and hotelmarketers.
In this article, we’ll unveil 12 key trends shaping the future of hospitality marketing, providing you the insights and strategies needed to elevate your brand and drive success in the year ahead.
Article - 410 Room Marriott Dual Branded New Orleans Marriott Courtyard and Springhill Suites Hotels Sold for $73 Million - First Major HotelSale in the Market Since Early 2023 Signals Rebound of HotelMarketSales
This podcast covers everything from AI integration in travel to economic factors influencing the hotel sector, making it essential for decision-makers who want to stay ahead. The podcast also explores data-driven marketing techniques and case studies of successful campaigns.
Today's callers have evolved faster than most hotelsales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual t
On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. We discuss the balance of traditional and digital marketing technologies in today’s hotel landscape.
Tired of generic AI advice for hotels? While there's a ton of content on AI in travel marketing, most lack practical application. TravelBoom delivers real-world strategies now! We get it!
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 So, how can hoteliers tap into this colossal market? First, hotelmarketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.
We compiled a convenient list of engaging social media ideas for hotelmarketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.
Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, well discuss the leading way to snag your share of them.
David Joseph will be leading a new office and will lead a new sales effort to further penetrate the Florida hospitality market. David Joseph brings 35 years of career experience in sales, real estate, and custom home building. David has represented buyers and sellers in the sale, lease, and management of luxury properties.
If you’re a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. Relationship marketing entails cultivating a deeper connection with prospects outside of delivering sales pitches and collateral.
The TravelBoom 2025 Influencer Travel Study reveals that 28% of travelers book hotels based on influencer recommendations, signaling a revolutionizing shift in hotelmarketing strategies.
Things to Change and Improve in a Hotel in 2023. Marketing approach. Sales strategies. Hotel management system. The last couple of years has been a roller coaster ride for the hotel industry worldwide. Read: HotelMarketing Trends to Increase Bookings in 2023. Sales strategies.
Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities…. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. This can give your sales team the edge you’re looking for.
Where hoteliers check-in and we check out what's trending in hotelmarketing. He was actually closing sales leads for 2022." He decided to turn a negative into a positive and created Scarlet Boom: hotelsales and marketing firm. Before republishing quotes, we ask that you reference the audio.
Curious about how GA4 can transform your hotelsmarketing efforts? Read on to discover its key features and learn how to leverage them to elevate your business.
Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotelmarketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.
This involves constant analysis of the market as well as negotiating with third party booking platforms. Staying up to date with industry trends as well as technological innovation is an essential part of being a hotel revenue manager. Sales manager. A hotelsales manager’s main job is to increase room sales.
For independent hotels, investing in quality photography and videography is no longer just an optionits a necessity. These visual elements are the cornerstone of storytelling, helping hotels stand out and connect emotionally with potential guests via different platforms and channels.
By using powerful, data&driven digital services, hoteliers can set their hotelmarketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.
Invest in your sales team and set clear targets to ensure the accounts are producing. Hotels with well-maintained GDS profiles often experience higher occupancy rates and stronger relationships with travel professionals. Competitive Rate Plans Corporate and travel agents often compare rates before booking.
Learn the secrets to driving more traffic to your luxury website, generating more leads, and ultimately increasing sales. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies. How to boost hotelsales?
It can also be used as part of your marketing strategies to highlight the features guests love in hotelmarketing campaigns. Examples include average check, average table occupancy, labor costs of sales, food and beverage costs of sales, and revenue per available seat hour. Food & beverage KPIs.
Key hotel website conversion metrics for hoteliers Even after you have worked hard on search engine optimisation (SEO) at your hotel, you must run periodic analysis to track improvements. Understanding the importance of each data set can be challenging when you’re trying to gain valuable insight.
Now, what most hotels overlook is the period after Diwali. A few days post-Diwali is also a great opportunity to drive hotelsales. Focus on post-Diwali stays. Yes, you heard it right. There are times when people tend to go on small vacations post celebrations. And you as a hotelier cannot afford to miss it.
Gone are the days when travelers relied solely on traditional advertising or Online Travel Agency (OTA) reviews to make booking decisions. Today, 28% of travelers book accommodations based on influencer recommendations, according to TravelBooms latest 2025 Influencer Travel Study.
Article - Leveraging Hotel Guest Personas for Improved Marketing Results - In this guide, well walk you through how to build hotel guest personas and use them to create more effective, data-driven marketing campaigns.
Word&of&mouth marketing has always been a cornerstone of hotel promotion, and UGC is its modern evolution. By integrating guest&generated content into your hotels social media and marketing strategies, you can create more compelling campaigns. Heres why UGC is so impactful.
Managing Social Media Channels Do you remember the good old days where communication was largely in person, via email or phone? How times have changed.
Performance Max, or PMax, puts AI behind the wheel to drive customers to hotel websites and increase direct bookings. To be successful, hoteliers must understand how to use PMax to its full potential by guiding ad placements and audience targets.
Hotels tired of losing direct bookings to OTAs should leverage Googles Property Promotion Ads to improve brand visibility in search results. These PPC ads arent new for hotels, but 2025 will bring updated features marketers should watch for.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content