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Skift Take: In the competitive hotelmarket, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.
Skift Take: IHG CEO Elie Maalouf sees rich potential in many fragmented hotelmarkets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation. Sean O'Neill Read the Complete Story On Skift
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