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An improvement in economic conditions is on the horizon with leisure and business tourism set to benefit, according to CBRE Director – Hotels and Leisure, Peter Hamilton. Following an initially strong recovery in demand following international border openings in mid-2022, demand growth slowed in most New Zealand hotelmarkets from early 2024.
Shaking up the mid-scale hotelmarket, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.
For hotelmarketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. Gone are the days of one-size-fits-all marketing. 2024 is a year of both challenges and opportunities for hotelmarketers.
Hotel distribution has always been a critical aspect of the hospitality industry. Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. We look at where hotels can review distribution strategies to maximise market potential.
Mobile bookings are now a common method of securing hotel reservations. It’s convenience meets spontaneity, wrapped up in a user-friendly interface that’s as inviting as your hotel’s lobby. For the hotel and travel market , smartphones present a captive audience looking to escape the mundane routine of the everyday.
On day one, I learned from 2,161 miles away from home that my beloved dog of 14 years had passed away, which was followed up quickly by a high fever and flu-like cold that had me confined in my hotel room for the rest of the conference (although it was a spacious, beautiful room at The Lenox Hotel , which helped make the situation a bit better).
A strong hotel brand is the cornerstone of enduring success. Just as personal relationships thrive on authenticity and engagement, so too does a hotel’s connection with its guests. Investing in hotel branding is a strategic decision that can yield substantial returns. What are their pain points when traveling?
This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger marketshare reach for your brand and may ultimately lead to a higher return in the long run.
Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in marketshare directly translates to higher revenues. This is the strategy where a customer books a hotel room directly through your hotel website.
This episode contains valuable information for hoteliers looking to make better operational and strategic decisions for their hotels as the end of the year approaches while closing out the year strong. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing.
They generally seem to be more active than the Baby Boomers and also seek unique experiences and culturally immersive trips over predictable luxury hotel stays. They are also looking for the most ‘ Instagrammable ’ location for their vacation, to be able to share it with friends and family on their social media platforms.
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