gcommerce
MAY 3, 2023
Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach.
gcommerce
MAY 23, 2023
Limited-time offers are essential to any hotel marketing strategy, but promoting them can be complicated. GCommerce has seen great success with both sitelinks and promotions for hotel deals, but we have yet to crown one extension type as superior. In both cases, promotion extensions are the clear winner for most KPIs.
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Hotelogix
OCTOBER 14, 2023
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.
gcommerce
MAY 22, 2023
Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?
Travelboom Marketing
APRIL 6, 2023
Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Drop us a line to see how we can help your hotel in the pay per click advertising space.
Nuvho
AUGUST 30, 2021
Most have heard of SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and this method should be used to KPI your performance. If you don’t know why you are on a social media in the first place then you have some questions that need answering. This goal is specific because we have identified the platform and the metric.
Travel Media Group
OCTOBER 23, 2024
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in, and we check out what’s trending in hotel marketing. And I think that’s really sort of industry standard where we get a metric or a KPI, we sit on that, we manage to that. And in some ways you sort of lose like what that KPI is for. Hello everyone.
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