article thumbnail

How Commission Yields Affect Hotel Profits: A European Case Study

Skift Blog

Skift Take: In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.

279
279
article thumbnail

Behind Mandarin Oriental's First Brand Update in 4 Decades — Exclusive

Skift Blog

Skift Take: Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033. Sean O'Neill Read the Complete Story On Skift

293
293
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IHG CEO Targets Indie Hotels in Tech-Driven Expansion — Exclusive Interview

Skift Blog

Skift Take: IHG CEO Elie Maalouf sees rich potential in many fragmented hotel markets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation. Sean O'Neill Read the Complete Story On Skift

article thumbnail

Choice Hotels’ Latest Ad Campaign

Skift Blog

Skift Take: Choice Hotels really wants you to use your paid vacation days. Sean O'Neill Read the Complete Story On Skift

Hotels 280