Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Pick the right CMS for you.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Hotel Speak

MARCH 15, 2024

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.

Scale 97

Scale Market Marketing Market Share 97

Hotel Speak

JANUARY 23, 2024

For hotel marketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. And competition intensifies – vacation rentals and alternative accommodations nibble at your market share.

Hospitality 96

Hospitality Cancellation Market Marketing 96

Hotel Business

NOVEMBER 15, 2023

Successfully refinancing the Sheraton New York Times Square’s loan is a key component of our strategy to help the hotel capture additional market share and ensure it remains a premier destination on a long-term path for continued success,” said Andrew Farkas, managing member/chairman/CEO, Island.

Closing 64

Closing Retail Market Share Events 64

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. In many cases, that is the difference between winning and losing, between premium market share and living at the bottom of the STR report rankings. At this moment in time, few have gravitated towards uncapped metasearch marketing.

OTA 52

OTA Revenue Market Share Market 52

gcommerce

OCTOBER 11, 2024

I left Inbound Marketing Conference 2024 feeling mentally exhausted by the amount of content and ideas I consumed, yet inspired by being surrounded by others looking for ways to keep finding ways to do our jobs better - for our companies, our clients and because of our passion for the field.

Market 88

Market Marketing Consumer Hotel Marketing 88

Travel Media Group

JUNE 12, 2019

Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. They share several examples of how to leverage websites, social media, and online reputation in order to gain market share and grow online revenue. I'm your host, Ryan Embree.

Market 52

Market Marketing Market Share Marketing Strategy 52

Travel Media Group

MARCH 16, 2022

Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Suite Spot Podcast · 95 - How to Attract Weddings to Your Hotel Episode Transcript Our podcast is produced as an audio resource. Listen now! I'm your host, Ryan Embree.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

Digital Marketing 74

Digital Marketing Market Marketing Hotels 74

Travelboom Marketing

JULY 31, 2023

According to a Market Analysis Report by Grand View Research , the global wellness tourism market size was estimated at $814.6 Further, North America dominates this market share at nearly 40%. So, how can hoteliers tap into this colossal market? billion USD in 2022 and is expected to reach $923.6

Travel 52

Travel Tourism Market Marketing 52

gcommerce

MAY 3, 2023

Actively engaging with your content makes your hotel more memorable, making clicks a slightly more accurate representation of awareness than impressions. Impression Share/Market Share Part of building awareness is cutting through the noise; impression share can help determine if you’re doing so successfully.

Market 77

Market Marketing Cost Per Click Digital Marketing 77

gcommerce

MARCH 16, 2023

This reality leads us to obsess over consumer trends, to become early adopters of new technologies (have you seen our new TikTok hotel ads service? ), and track hotel marketing performance data with an intensity that makes our loved ones jealous.

Digital Marketing 89

Digital Marketing Business Market Marketing 89

Travel Media Group

JANUARY 19, 2022

Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. I'm your host, Ryan Embree.

Digital Marketing 52

Digital Marketing Travel Market Share Business 52

Travel Media Group

DECEMBER 30, 2020

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. And our webinars focused on managing communication strategies, optimizing market share, and offsetting group travel loss to ensure that we covered major industry areas that were negatively impacted by the pandemic.

General Manager 52

General Manager Travel Digital Marketing Market Share 52

gcommerce

NOVEMBER 17, 2023

This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Market 85

Market Marketing Branding Consumer 85

Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Guest feedback data can be used to understand guest sentiment, identify trends and patterns, and prioritize the improvements that will bring the greatest benefits to guest satisfaction and loyalty.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Sorry, I just had to get this rant off my chest. But unfortunately, it is very typical for our industry.

Market 59

Market Marketing Hotels ROI 59

Travel Media Group

MARCH 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? They’re looking for opportunity to capture more market share. Thank you for joining us today.

Hotels 59

Hotels Market Marketing Travel 59

Hotel Speak

JULY 24, 2024

Furthermore, by receiving the reservation’s Virtual Credit Card (VCC) details in the PMS, hotels can streamline the payment process, improving operational efficiency and guest satisfaction.

OTA 78

OTA Hotels Revenue Revenue Management 78

Hotelogix

OCTOBER 14, 2023

Market Penetration Index or MPI In order to compete in the market with your hotel property and services it is very important for a hotelier to find out how their hotel stands in the domestic market. The result you obtain : if it is more than 100 this shows that you have a dominance on the market.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

Travel Media Group

FEBRUARY 8, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. How do you reach travelers digitally and make sure you’re in the best position to capture more market share? You know, like we said, that guest experience is truly crucial to market share.

Hospitality 52

Hospitality Travel Business Market 52

Travel Media Group

SEPTEMBER 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Not looking at your local competition to see, maybe there’s some opportunities there to talk about what might be opportunities for you to take more market share. I’m your host, Ryan Embree.

Travel 98

Travel Services Market Marketing 98

MediaBoom

AUGUST 5, 2024

A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. A clever, engaging social media presence can do more for your hotel’s brand at a low cost than anything else on this list.

Display Ads 52

Display Ads Digital Marketing Consumer Hotels 52

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024.

Market 52

Market Marketing Travel Tourism 52

eZee Absolute

SEPTEMBER 27, 2023

If they’re leaving good reviews and talking about your hotel’s unique offerings, it means your USP is making them happy. Market Share : Compare how well your hotel is doing compared to others in your area. If your USP is a hit, you’ll see your hotel outshining the competition.

Market 52

Market Marketing Market Research Hotels 52

Xotels

APRIL 3, 2024

Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair market share: with more hotels forecasted to open every year , gaining a fair market share will become more difficul t each year.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotel Speak

MARCH 13, 2024

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in market share directly translates to higher revenues.

Global Distribution System 87

Global Distribution System Retail Shopping Consumer 87

SiteMinder

SEPTEMBER 10, 2023

Mobile’s share of online direct bookings is expected to grow over the next two years for both the US and Europe, but the report from Phocuswright highlights some concerns that independent hoteliers raise when it comes to competing for market share effectively with mobile technology. How do you pull ahead? With ‘micro-moments’.

Hotels 105

Hotels Travel Revenue Consumer 105

gcommerce

MARCH 20, 2023

Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

Digital Marketing 59

Digital Marketing Market Marketing Business 59

MediaBoom

AUGUST 6, 2024

It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. While branding builds a strong foundation, marketing brings in the customers.

Branding 95

Branding Hotels Services Market 95

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

Travel Media Group

DECEMBER 21, 2022

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. And Travel Media Group certainly is here to assist for any of those hotels, hotel groups and brands that are looking to do that. Before republishing quotes, we ask that you reference the audio.

Events 52

Events Travel Market Marketing 52

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. We talked about this on this podcast about how to attract Gen Z and how to capture market share from Gen Z travelers. Before republishing quotes, we ask that you reference the audio.

Hospitality 97

Hospitality Travel Events Market 97

Travel Media Group

AUGUST 24, 2022

Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotel marketing. And they were trying to maybe steal some of that market share. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree. Hello everyone.

Travel 52

Travel Digital Marketing Market Marketing 52

Travelboom Marketing

APRIL 6, 2023

But because of Bing’s limited search market share, it can at times be difficult to get viable test results in Microsoft Ads. 6 advanced PPC tests you can run Testing Bidding Strategies Target ROAS, Max Conversions, Target Impression Share, etc These require longer testing periods due to the machine learning process.

KPI 52

KPI Real Estate Market Share Market 52

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree.

Hospitality 97

Hospitality Market Marketing Business 97