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An improvement in economic conditions is on the horizon with leisure and business tourism set to benefit, according to CBRE Director – Hotels and Leisure, Peter Hamilton. Following an initially strong recovery in demand following international border openings in mid-2022, demand growth slowed in most New Zealand hotelmarkets from early 2024.
Shaking up the mid-scale hotelmarket, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.
For hotelmarketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. And competition intensifies – vacation rentals and alternative accommodations nibble at your marketshare.
I left Inbound Marketing Conference 2024 feeling mentally exhausted by the amount of content and ideas I consumed, yet inspired by being surrounded by others looking for ways to keep finding ways to do our jobs better - for our companies, our clients and because of our passion for the field.
This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger marketshare reach for your brand and may ultimately lead to a higher return in the long run.
Furthermore, by receiving the reservation’s Virtual Credit Card (VCC) details in the PMS, hotels can streamline the payment process, improving operational efficiency and guest satisfaction.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. Not looking at your local competition to see, maybe there’s some opportunities there to talk about what might be opportunities for you to take more marketshare. I’m your host, Ryan Embree.
Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in marketshare directly translates to higher revenues.
Mobile’s share of online direct bookings is expected to grow over the next two years for both the US and Europe, but the report from Phocuswright highlights some concerns that independent hoteliers raise when it comes to competing for marketshare effectively with mobile technology. How do you pull ahead? With ‘micro-moments’.
It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare. While branding builds a strong foundation, marketing brings in the customers.
of marketshare and a revenue of USD 461.65 Multigenerational Travel & Grand Gatherings Another two travel trends which have leaked into the luxury travel market include the increase in multigenerational family holidays and the newer concept of Grand Gatherings.
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