Hotel Speak

MARCH 15, 2024

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Graduate Hotels, known for its youthful vibe and focus on local university connections, boasts 33 properties across the United States and United Kingdom.

Scale 97

Scale Marketing Market Market Share 97

Belza

FEBRUARY 5, 2023

Leverage Hotel Fitness Programs to Increase Hotel & Resort Market Share | Hotel Marketing

Resorts 52

Resorts Market Marketing Market Share 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Marketing Market OTA 40

gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Marketing 77

Marketing Market Cost Per Click Digital Marketing 77

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 74

Digital Marketing Marketing Market Hotels 74

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

gcommerce

MARCH 16, 2023

Marketers are furious competitors; at least the good ones are. Like Jordan, we’re in a continuous state of reinvention and improvement, developing new ways to put the ball in the basket or, in the case of marketers, looking for novel ways to connect consumer and business. Equally weighted and equally important.

Digital Marketing 89

Digital Marketing Business Marketing Market 89

Hotel Speak

JANUARY 23, 2024

For hotel marketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. Gone are the days of one-size-fits-all marketing. 2024 is a year of both challenges and opportunities for hotel marketers.

Hospitality 97

Hospitality Cancellation Marketing Market 97

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. This provides a steady flow of potential guests year-round.

Marketing 52

Marketing Market Travel Tourism 52

Travel Media Group

JUNE 12, 2019

Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. I wanted to talk to you.

Marketing 52

Marketing Market Market Share Marketing Strategy 52

Hotel Business

NOVEMBER 15, 2023

Successfully refinancing the Sheraton New York Times Square’s loan is a key component of our strategy to help the hotel capture additional market share and ensure it remains a premier destination on a long-term path for continued success,” said Andrew Farkas, managing member/chairman/CEO, Island. The hotel has 61,800 sq.

Closing 64

Closing Retail Market Share Events 64

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing's purpose is to capture business that drives new and incremental bookings. An 11 to 1 return on investment.

OTA 52

OTA Revenue Market Share Marketing 52

gcommerce

MARCH 20, 2023

Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

Digital Marketing 59

Digital Marketing Marketing Market Business 59

Bookassist

NOVEMBER 4, 2022

Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What’s your view of the current state of play with hotels in your market? These are the main reasons why Bookassist decided to be active in the Polish market.

Marketing 52

Marketing Market Management Sales 52

Travelboom Marketing

JULY 31, 2023

According to a Market Analysis Report by Grand View Research , the global wellness tourism market size was estimated at $814.6 Further, North America dominates this market share at nearly 40%. So, how can hoteliers tap into this colossal market? TravelBoom can help kick off your mindful marketing.

Travel 52

Travel Tourism Marketing Market 52

gcommerce

NOVEMBER 17, 2023

Introducing Google’s Performance Max Performance Max allows you to span marketing efforts across all of Google's marketing channels, making it an appealing choice for businesses who could benefit from a broad marketing bandwidth. This enables businesses to approach their market in two distinct ways.

Marketing 85

Marketing Market Branding Consumer 85

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.

OTA 78

OTA Hotels Revenue Revenue Management 78

Travel Media Group

MARCH 16, 2022

Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Suite Spot Podcast · 95 - How to Attract Weddings to Your Hotel Episode Transcript Our podcast is produced as an audio resource. Listen now! I'm your host, Ryan Embree.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. I have to share with you a funny story to budgeting with you. I have to share with you a funny story to budgeting with you.

Marketing 59

Marketing Market Hotels ROI 59

Cloudbeds

SEPTEMBER 18, 2024

In this article, we explore the role of data analytics in the hotel industry, explain key terms, and showcase different ways to leverage data property-wide to improve performance. Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends.

Operations 40

Operations Revenue Management Occupancy Revenue 40

MediaBoom

AUGUST 5, 2024

A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. Ensure potential customers can easily find your hotel’s information with updated listing on Google Business Profile and accurate contact information.

Display Ads 52

Display Ads Digital Marketing Consumer Hotels 52

MediaBoom

AUGUST 6, 2024

It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. In addition, marketing to a niche market is generally very targeted.

Branding 92

Branding Hotels Services Marketing 92

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Without a solid revenue management strategy, a hotel will just get lost in the pile of other hotels – being unable to reach satisfactory visibility and level of business to remain open. Article Summary What is Revenue Management?

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotel Speak

MARCH 13, 2024

Efficient routes and channels allow businesses to get products to market faster. Shared distribution centers with partners streamline operations. Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships.

Global Distribution System 87

Global Distribution System Retail Shopping Consumer 87

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. These core KPIs are basically the fundamental indicators of how profitable the hotel property is.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

Travel Media Group

MARCH 1, 2023

Join Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing.

Hotels 59

Hotels Marketing Market Travel 59

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

Hospitality 97

Hospitality Marketing Market Business 97

Travel Media Group

JANUARY 19, 2022

Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2022 as the hotel industry continues to bounce back.

Digital Marketing 52

Digital Marketing Travel Market Share Business 52

eZee Absolute

SEPTEMBER 27, 2023

Conduct thorough market research to understand their preferences, needs, and pain points. What are they looking for in a hotel? Identify your competitor’s strengths and weaknesses to identify gaps in the market that your hotel can fill. Marketing Materials Think about brochures, emails, and social media posts.

Marketing 52

Marketing Market Market Research Hotels 52

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 billion in 2022, and is projected to be worth USD 3,023.78 billion by 2032.

Travel 70

Travel Marketing Market Tourism 70

Travel Media Group

DECEMBER 30, 2020

Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2021 as the hotel industry transitions into recovery. I'm your host, Ryan Embree.

General Manager 52

General Manager Travel Digital Marketing Market Share 52

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

Travel Media Group

AUGUST 24, 2022

Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotel marketing. You know, we started this podcast, this digital marketing podcast back in 2018. We covered a lot of topics when it comes to hotel digital marketing. I’m your host, Ryan Embree.

Travel 52

Travel Digital Marketing Marketing Market 52

SiteMinder

SEPTEMBER 10, 2023

It’s convenience meets spontaneity, wrapped up in a user-friendly interface that’s as inviting as your hotel’s lobby. For the hotel and travel market , smartphones present a captive audience looking to escape the mundane routine of the everyday. That’s the magic of mobile bookings. How do you pull ahead?

Hotels 105

Hotels Travel Revenue Consumer 105

Travel Media Group

FEBRUARY 8, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. And before I knew it, he was asking me to pay the real estate taxes and come up with a sales and marketing plan. Before republishing quotes, we ask that you reference the audio.

Hospitality 52

Hospitality Travel Business Marketing 52

Xotels

APRIL 3, 2024

Why is Revenue Management Important to Hotels & Other Industries? What Makes Hotels Suitable to Apply Revenue Management? Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

SEPTEMBER 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Not looking at your local competition to see, maybe there’s some opportunities there to talk about what might be opportunities for you to take more market share. I’m your host, Ryan Embree.

Travel 98

Travel Services Market Marketing 98