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Behind Mandarin Oriental's First Brand Update in 4 Decades — Exclusive

Skift Blog

Skift Take: Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033. Sean O'Neill Read the Complete Story On Skift

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IHG CEO Targets Indie Hotels in Tech-Driven Expansion — Exclusive Interview

Skift Blog

Skift Take: IHG CEO Elie Maalouf sees rich potential in many fragmented hotel markets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation. Sean O'Neill Read the Complete Story On Skift

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Choice Hotels’ Latest Ad Campaign

Skift Blog

Skift Take: Choice Hotels really wants you to use your paid vacation days. Sean O'Neill Read the Complete Story On Skift

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