eTourism

JANUARY 12, 2016

So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your

Online Marketing 52

Online Marketing Marketing Market Hotel Marketing 52

eTourism

JUNE 7, 2012

From online vouchers to emailed discount codes, the benefits of using discounts in your online marketing campaign should not be overlooked. Here's a look at how you can use this tactic to drive traffic to your resort's website, as well as a few of the pot

Online Marketing 40

Online Marketing Marketing Market Resorts 40

eTourism

JANUARY 12, 2015

Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Market 52

Market Marketing Online Marketing Marketing Strategy 52

eTourism

JANUARY 19, 2015

Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

eTourism

MAY 29, 2019

At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre

Digital Marketing 40

Digital Marketing Market Marketing Online Marketing 40

eTourism

APRIL 19, 2017

Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo

Marketing Strategy 52

Marketing Strategy Market Marketing Online Marketing 52

eTourism

AUGUST 2, 2021

What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t

Online Marketing 52

Online Marketing Marketing Strategy Hotels Market 52

eTourism

JUNE 2, 2014

Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing datathe list goes on. With so much to

Market 52

Market Marketing Online Marketing Hotel Marketing 52

Bookassist

JANUARY 11, 2022

Every major hotel brand and thousands of independents worldwide turned out to contribute 11,622 new verified product reviews, making this the most expansive and the most competitive year in HotelTechAwards history. They offer flexibility, professionalism, best practices, and are online marketing leaders.”

Digital Marketing 52

Digital Marketing Market Marketing Online Marketing 52

eTourism

JULY 11, 2017

In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev

Online Marketing 52

Online Marketing Revenue OTA Market 52

Hotel Speak

JANUARY 11, 2024

Rebranding a hotel so that it is more appealing to a wider variety of clientele requires taking a strategic approach that takes into account several different aspects.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

eTourism

AUGUST 5, 2016

With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu

Online Marketing 52

Online Marketing Resorts Hotels Market 52

eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing 52

Online Marketing OTA Consumer Market 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels ROI 59

eZee Absolute

NOVEMBER 19, 2023

This article talks about all the common challenges in the hotel industry and their possible solutions. Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Changes in the advertising and marketing trend often create problems for hoteliers.

Hotels 98

Hotels Hiring Services Market 98

Hotel Speak

JUNE 22, 2023

It will, in turn, help hotels identify the guests’ spending patterns and present them with upselling opportunities. Similarly, Hotelogix users can drive direct bookings through strong marketing capabilities with the BookingWhizz tool.

Upsell 59

Upsell Revenue Hotels Online Marketing 59

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. This can only be done by measuring and monitoring the demand of your hotel rooms. Here are the key elements that impact revenue management in hotels: 1.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. Niche OTAs are perfect if you’ve identified the markets that work best for your business, as guests are usually willing to pay more if they’re guaranteed a certain experience.

OTA 76

OTA Occupancy Hotels Revenue 76

STAAH

OCTOBER 4, 2022

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from.

OTA 74

OTA Intent Hotels Online Marketing 74

eTourism

JUNE 14, 2012

Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.

Resorts 52

Resorts Online Marketing Marketing Strategy Market 52

eTourism

JUNE 24, 2012

You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

SiteMinder

SEPTEMBER 4, 2024

Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. When a potential guest completes a booking, it means one more room is filled, contributing to your hotel’s bottom line. However, there are numerous tools available that can help to push these numbers even higher.

Hotels 52

Hotels Revenue Market Marketing 52

eTourism

OCTOBER 10, 2010

Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.

Resorts 40

Resorts Online Marketing Marketing Strategy Market 40

Hospitality Times

JANUARY 5, 2022

Optimize your SEO Want to know what makes a good hotel website? The pinnacle of effective hotel website design is Search Engine Optimisation (SEO), and attracting visitors through search engines must be a crucial aspect of your online marketing strategy.

Revenue 40

Revenue Hotels Hiring Sales 40

Hotel Marketer

APRIL 8, 2023

For those just joining us, every day during this challenge, I’m going to try and do something different or better, Continue Reading

Hotels 74

Hotels Marketing Strategy Online Marketing Branding 74

Hotelogix

SEPTEMBER 15, 2022

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Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75