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NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Refine

AUGUST 24, 2024

With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel.

Digital Marketing 97

Digital Marketing Marketing Strategy Market Marketing 97

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JANUARY 28, 2024

Boutique Hotel Boutique hotel marketing promotes the unique qualities and personalized experiences of smaller, often upscale hotels. It is crucial to differentiate these hotels in a competitive market, highlighting their distinctive style, intimate atmosphere, and tailored services.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Revenue Market 52

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Are Morch

NOVEMBER 15, 2022

Of course, many of these customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post […].

Hotel Marketing 225

Hotel Marketing Market Marketing Marketing Strategy 225

Up Hotel

AUGUST 21, 2023

In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketing strategies within the hotel industry. Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Belza

MAY 7, 2023

Maximizing Hotel Marketing Strategy Through a Thorough Hotel SWOT Analysis | Hotel Marketing

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Belza

AUGUST 13, 2023

Insider Secrets to a Winning Hotel Marketing Strategy | Hotel Marketing

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

eHotelier

JUNE 17, 2024

Your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Importantly, you must actively target a distinct group of customers and ensure your messages appear in all the right places.

Hotel Marketing 105

Hotel Marketing Market Marketing Marketing Strategy 105

Hotel News Resource

NOVEMBER 22, 2024

Significant upcoming privacy updates from Apple are coming in December and they will impact email marketing strategies. For hotel marketers, these changes are crucial as they will alter how engagement metrics like email opens and clicks are tracked.

Hotel Marketing 75

Hotel Marketing Email Marketing Market Marketing 75

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JUNE 3, 2024

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing The post What are the Best Marketing Strategies for Hotels on a Budget?

Marketing Strategy 52

Marketing Strategy Market Marketing Online Marketing 52

gcommerce

AUGUST 16, 2023

The tips and strategies in our E-Book are tried and tested, and have been proven to yield great results. The post Email Marketing Strategy Recommendations Digital E-Book appeared first on GCommerce Solutions. We are happy to say we have a new E-Book with our top recommendations that you'll definitely find useful.

Email Marketing 77

Email Marketing Marketing Strategy Market Marketing 77

Hospitality Today

MARCH 20, 2024

How can we integrate enhanced guest experiences into our marketing strategies to stimulate demand and enrich the stay?

Marketing Strategy 40

Marketing Strategy Market Marketing Hotel Marketing 40

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

The Cosmos

JANUARY 19, 2023

A resort property needs to deploy many marketing strategies as they are meant to entertain their guests rather than just provide a room for a mere stay. To ensure that guests have an unforgettable experience, they deploy a range of resort marketing strategies , such as advertising, promotions, and customer engagement activities.

Marketing Strategy 52

Marketing Strategy Market Marketing Resorts 52

Hotel News Resource

JUNE 5, 2024

This means you need to put your summer hotel marketing into high gear now. Summer is the perfect season to host vibrant and memorable events at your property and to increase revenue this summer.

Marketing Strategy 49

Marketing Strategy Hotel Marketing Market Marketing 49

Hotel News Resource

SEPTEMBER 22, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.

Hotel Marketing 59

Hotel Marketing Market Marketing Marketing Strategy 59

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 83

Hotel Marketing Market Marketing Marketing Strategy 83

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JANUARY 2, 2024

Hotel Marketing Company A Hotel marketing company specializes in creating and implementing marketing strategies specifically for hotels. They are important as they help hotels increase visibility, attract more guests, and The post How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?

Hotel Marketing 52

Hotel Marketing Revenue Market Marketing 52

Hospitality Today

SEPTEMBER 14, 2023

On LinkedIn's 20th anniversary, let's explore its impact on modern B2B marketing and sales, and how to make the most of it

B2B 40

B2B Marketing Strategy Market Marketing 40

eHotelier

NOVEMBER 20, 2022

Customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.

Market 119

Market Marketing Hotel Marketing Marketing Strategy 119

Travelboom Marketing

MARCH 20, 2024

While a long-term marketing strategy is ideal, sometimes hotels are desperate for an immediate return, especially in times of need. Get the 2023 Leisure Travel Trends Study The post Hotel Marketing Webinar: 4 Ways to Increase Hotel Revenue Right Now appeared first on TravelBoom.

Revenue 52

Revenue Hotel Marketing Market Marketing 52

Hospitality Net

APRIL 26, 2024

TravelAds Sponsored Listings have a place in every hotel advertising plan. Every successful hotel marketing strategy needs to be able to adapt to stay competitive.

Marketing Strategy 130

Marketing Strategy Hotel Marketing Marketing Market 130

Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Hotel News Resource

DECEMBER 5, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape.

Hotel Marketing 45

Hotel Marketing Market Marketing Digital Marketing 45

Hotel News Resource

OCTOBER 29, 2024

We compiled a convenient list of engaging social media ideas for hotel marketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.

Market 80

Market Marketing Marketing Strategy Hotel Marketing 80

Hotel Speak

MARCH 19, 2024

So, how can hoteliers leverage vibe in their marketing strategy? By crafting a distinct and appealing vibe, hotels can differentiate themselves and attract guests seeking a specific emotional connection. The post Beyond Amenities: Why Vibe is the Secret Weapon in Hotel Marketing appeared first on Hotel Speak.

Hotel Marketing 79

Hotel Marketing Market Marketing Marketing Strategy 79

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 80

Hotel Marketing Market Marketing Marketing Strategy 80

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Little Hotelier

OCTOBER 11, 2023

What is Instagram hotel marketing? Instagram hotel marketing is the practice of promoting your hotel through Instagram, both with organic posts that you publish through your profile, and with sponsored content that grants you access to a larger audience. Get started with these tips.

Hotel Marketing 107

Hotel Marketing Market Marketing Hotels 107

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.

Hotel Marketing 75

Hotel Marketing Market Marketing Hotels 75

Refine

SEPTEMBER 26, 2024

Question for Our Hotel Marketing Expert Panel How can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?

Market 72

Market Marketing Online Marketing Marketing Strategy 72

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96