Webrezpro

NOVEMBER 1, 2023

Marketing efforts are usually front of mind when it comes to boosting bookings, but what’s behind a good marketing strategy? We’re not only talking about decreasing rates when occupancy is low; the secret to generating […] Source

Marketing Strategy 87

Marketing Strategy Occupancy Market Marketing 87

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

eZee Absolute

JANUARY 19, 2023

Control and flexibility in decision-making When we talk about the benefits of handling hotel marketing in-house, control and flexibility hold the first spot on the list. Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary.

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

eZee Absolute

JANUARY 16, 2024

These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends. Table of Content How to Deal With Common Challenges in the Hotel Industry? What Are Some of The Important Hotel Reports?

Hospitality 102

Hospitality Marketing Strategy Occupancy Digital Marketing 102

Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

Hospitality 52

Hospitality Events Hotel Marketing Market 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Market segmentation plays an important role in a property’s revenue management strategy.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. The most successful strategies, however, are more complex and require a mix of channels and considerations. RevPAR – which booking sites result in the highest RevPAR?

OTA 76

OTA Occupancy Hotels Revenue 76

Inn Quest

MARCH 2, 2023

Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next. By following these six steps, you can set your hotel up for success and ensure that your guests have a positive experience.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Cloudbeds

SEPTEMBER 18, 2024

For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Travel Media Group

NOVEMBER 18, 2020

He walks through multiple examples of social posts and marketing strategies that properties can implement to give them the best opportunity to attract and capture leisure travelers. This episode is an excellent blueprint for hoteliers looking for a place to start when creating a winter marketing strategy for their property.

Travel 52

Travel Marketing Strategy Occupancy Marketing 52

eZee Absolute

FEBRUARY 28, 2023

It directly impacts hotels’ occupancy rates as travelers prefer or avoid visiting certain locations during odd seasons. Hence, hoteliers need effective hotel marketing strategies for this summer so they can secure an upper hand at bookings and revenue. More on such strategies are discussed below.

Marketing Strategy 52

Marketing Strategy Hotels Market Marketing 52

eZee Absolute

MAY 13, 2024

Flash Report Flash Report presents the summary of hotel performance metrics. It provides a quick overview of key performance indicators (KPIs) such as occupancy rate, Average Daily Rate (ADR) , and Revenue per Available Room (RevPAR) for the previous day, week, month, or year (depending on the configuration).

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

MAY 9, 2023

Keeping up with the latest trends in the hospitality industry is extremely important to increase your hotel’s revenue and occupancy. These top Hospitality Trends can help you prepare for your hotel marketing strategy. Are you struggling to market your hotel online?

Hospitality 84

Hospitality Tourism Occupancy Accommodation 84

eZee Absolute

OCTOBER 24, 2024

Simply put, hotel distribution refers to the process by which hotels make their rooms, rates, and inventory available to potential guests. It’s a critical aspect of a hotel’s operations, as the effectiveness of this distribution directly impacts visibility, occupancy rates, and overall revenue.

Hotels 52

Hotels Revenue Management Overbooking Revenue 52

Little Hotelier

FEBRUARY 25, 2024

Ecommerce Hotelero A Mexican operation, Ecommerce Hotelero is a consultancy that offers a complete array of hotel ecommerce expertise, but who specialise in revenue management. Features: Comprehensive revenue management strategies and guidance. Experts across a range of marketing strategies, including SEO, SEM, social media and email.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Your occupancy rates? Your direct bookings?

ROI 98

ROI Average Length of Stay Hotels Revenue 98

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 90

Consumer Branding Market Research Market 90

AskSuite

JULY 20, 2023

It’s about creating an unforgettable customer experience that encourages guests to return, and even better, to recommend your hotel to others. Create a holistic marketing strategy Intelligent hotel management constantly seeks new avenues to enhance profits, especially ones that don’t involve increasing room rates.

Management 52

Management Business Marketing Strategy Upsell 52

eZee Absolute

APRIL 3, 2024

Here’s a closer look at some of the key aspects that contributed to their exceptional experience: Smart Pricing Analysis: Leveraging eZee Centrix’s smart pricing analysis tools, the hotel gained valuable insights into market trends and competitor pricing strategies.

Operations 52

Operations Business Occupancy Revenue 52

Travel Media Group

FEBRUARY 12, 2020

Jason and Ryan discuss social media as “the great connector” and how hoteliers can use occupancy drivers like events in content marketing for their hotels. Jason gives his advice on how to identify these local occupancy drivers and the best way to leverage them through social media posting. I'm your host, Ryan Embree.

Marketing 52

Marketing Market Occupancy Marketing Strategy 52

SiteMinder

JULY 13, 2024

The best strategists do not set a static figure; timely and effective pricing strategies adjust rates in real-time based on current demand, ensuring that your property can maximise revenue during peak times and maintain or grow occupancy during quieter periods. Revenue management strategy 2.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

JANUARY 8, 2024

Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

AUGUST 12, 2024

Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). This new approach relies much more on machine learning to analyze guest data and predict conversion probabilities.

Hotels 98

Hotels Operations Revenue Management Revenue 98

Xotels

AUGUST 15, 2022

In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. Capturing more market share, or penetrating new markets was just not in their mindset. The post Hotel Budget Plan: Are you Ready for 2023?

Market 59

Market Marketing Hotels ROI 59

Bookassist

NOVEMBER 4, 2022

[Joanna] Despite hoteliers’ concerns at the start of the year, the number of bookings and occupancy rates during this summer in Poland were actually at a reasonable level. We really work the data daily, and Bookassist Intelligence gives our hotels real dynamic information to drive conversions and performance.

Market 52

Market Marketing Management Sales 52

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. That’s hotel marketing 101! If this sounds like you, then read on!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

eZee Absolute

AUGUST 31, 2023

For example; in a coastal town hosting a seafood festival, a mid-size hotel can stand out by offering a “Seafood Festival Getaway” package. Through social media engagement and local partnerships, the hotel can attract food enthusiasts boosting occupancy and visibility.

Tourism 52

Tourism Travel Hotels Dining 52

Travel Media Group

MARCH 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? We’re always looking ahead as hoteliers, what’s the next occupancy driver in our market?

Hotels 59

Hotels Marketing Market Travel 59

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. We’ve also developed a portfolio wide summer promotion strategy. I’m your host, Ryan Embree.

Hospitality 97

Hospitality Market Marketing Business 97

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.

Sales 52

Sales Upsell Hotels Marketing 52

Hotel Speak

MAY 9, 2023

Reinvent your Marketing Strategy Hotels can reinvent their marketing strategy by adopting a data-first approach and building sophisticated tools to make better-informed decisions. This can lead to the following benefits: Reduced marketing costs (more reliance on organic referrals vs. paid advertising).

Hotels 59

Hotels Upsell Revenue Market 59

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Consistency Understand what you believe in and stick to it: this is the first step of your hotel branding process. Still Have Questions?

Branding 92

Branding Hotels Services Marketing 92