eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Market 52

Market Marketing Online Marketing Marketing Strategy 52

eTourism

AUGUST 2, 2021

What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t

Online Marketing 52

Online Marketing Marketing Strategy Hotels Market 52

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Market Marketing 52

eTourism

OCTOBER 10, 2010

Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.

Resorts 40

Resorts Online Marketing Marketing Strategy Market 40

eTourism

MAY 29, 2019

At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre

Digital Marketing 40

Digital Marketing Market Marketing Online Marketing 40

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Hotel Speak

JANUARY 11, 2024

Rebranding a hotel so that it is more appealing to a wider variety of clientele requires taking a strategic approach that takes into account several different aspects.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

eZee Absolute

NOVEMBER 19, 2023

Also, traditional marketing methods aren’t that effective now. So, for those who have always stuck to the old-school ways, getting the strategy right is one of the biggest challenges of the hospitality industry. Online marketing is a surefire method, though it would take years for hotel owners to establish their strength.

Hotels 98

Hotels Hiring Services Marketing 98

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Are we shifting the budget from offline to online? The post Hotel Budget Plan: Are you Ready for 2023?

Market 59

Market Marketing Hotels ROI 59

Hotelogix

SEPTEMBER 15, 2022

(..)

Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. This way, you stay top-of-mind of travelers who are actively planning their trip and have already shown interest in your property. Increase direct bookings with Cloudbeds.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotel Marketer

APRIL 8, 2023

For those just joining us, every day during this challenge, I’m going to try and do something different or better, Continue Reading

Hotels 74

Hotels Marketing Strategy Online Marketing Branding 74

SiteMinder

JULY 13, 2024

In hotel revenue management, an important aspect of strategic development is ‘Guest Segmentation’. Once you know the type of guests available to you, you will be able to tailor pricing, marketing strategies, and services to meet the specific needs and preferences of each segment, maximising revenue potential and enhancing guest satisfaction.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hospitality Times

JANUARY 5, 2022

The pinnacle of effective hotel website design is Search Engine Optimisation (SEO), and attracting visitors through search engines must be a crucial aspect of your online marketing strategy.

Revenue 40

Revenue Hotels Hiring Sales 40