Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).

Hotel Marketing 77

Hotel Marketing Market Marketing Hotels 77

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Hyper-target.

Hotel Marketing 40

Hotel Marketing Marketing Market OTA 40

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Feel free to write to us at marketing@staah.com

Digital Marketing 93

Digital Marketing Marketing Strategy OTA Email Marketing 93

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Travelboom Marketing

MARCH 21, 2024

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

Marketing 97

Marketing Market Cost Per Click Email Marketing 97

Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

Hospitality 52

Hospitality Events Hotel Marketing Market 52

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Market Marketing 52

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.

Marketing 52

Marketing Market Cost Per Click Marketing Strategy 52

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA 76

OTA Occupancy Hotels Revenue 76

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

OTA 84

OTA Sales Market Marketing 84

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings.

Market 52

Market Marketing OTA Hotels 52

eZee Absolute

SEPTEMBER 6, 2024

Just as the saying goes “one size does not fit all,” the same applies to your hotel’s marketing efforts. Each group has distinct preferences and pain points that require tailored marketing strategies. Engage with Online Travel Agencies (OTAs) OTAs are a powerful tool for expanding your reach and attracting new guests.

OTA 52

OTA Hotels Marketing Market 52

eZee Absolute

OCTOBER 24, 2024

For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago. By leveraging such tools, hotels can attract more direct bookings, ultimately reducing their reliance on OTAs and increasing profitability.

Hotels 52

Hotels Revenue Management Overbooking Revenue 52

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Expect budget-conscious guests to walk through the doors in 2023, possibly beyond. What can you do as a property owner to attract guests?

Hospitality 88

Hospitality OTA Travel Cancellation 88

gcommerce

AUGUST 27, 2024

Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. The symbiotic relationship The symbiotic relationship between revenue management and metasearch is where the magic happens.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Marketing 111

Marketing Market Marketing Strategy Hotels 111

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 72

Digital Marketing Services Marketing Market 72

Travelboom Marketing

DECEMBER 16, 2022

Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads. However, when you’re marketing a new hotel, demand for your brand might not exist yet.

OTA 52

OTA Hotels Branding Marketing 52

gcommerce

OCTOBER 16, 2023

Metasearch is an important piece of any successful hotel marketing strategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’s marketing. How does it work? What Is A Metasearch Engine?

Hotels 52

Hotels Marketing Strategy OTA Shopping 52

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. So, emphasize your competitive advantages!

Marketing 52

Marketing Market Email Marketing Marketing Strategy 52

SiteMinder

JANUARY 8, 2024

Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Average Length of Stay Hotels Revenue 98

eZee Absolute

MAY 18, 2023

You might have seen OTAs using those “ Book now and receive 20% off your stay ” or “ Upgrade to a suite for free if you book within the next 24 hours ” on their websites. However, it’s important to ensure that the discounts you offer are sustainable for your business and align with your overall marketing strategy.

Marketing Strategy 52

Marketing Strategy Hotels Marketing Market 52

SiteMinder

JANUARY 8, 2024

Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.

Operations 52

Operations Management OTA Hotels 52

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter? Clear goals will guide the entire influencer marketing strategy.

Market 52

Market Marketing Hotels ROI 52

Cloudbeds

AUGUST 12, 2024

Integrated payments are particularly important for hotels, where guests buy additional services through different channels at different times. Consider a guest who books a hotel room through an online travel agency (OTA) and uses the hotel’s spa and restaurant during their stay.

Hotels 98

Hotels Operations Revenue Management Revenue 98

Q4Launch

FEBRUARY 3, 2022

While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts What Are the Stages in the Guest Life Cycle? However, the others are important to consider when planning a marketing strategy to acquire and retain guests.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

eZee Absolute

MARCH 19, 2024

So, partnering with Online Travel Agencies (OTAs) such as Booki ng.com or Agoda and booking platforms specific platforms like Brevistay , which are tailored for micro stays, can significantly expand your reach to the right audience. It projects that this market is expected to grow to US$ 150.43

Revenue 52

Revenue Consumer Accommodation Hotels 52

MediaBoom

AUGUST 5, 2024

Register with review sites to make it easier for customers to leave online reviews for your hotel, and respond to those reviews , as engagement is one of the most significant deciding factors when consumers are choosing between companies. Even the best hotel advertising is worthless if it doesn’t reach the right people.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Bookassist

NOVEMBER 4, 2022

But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets. But I would say our goal for Poland is to be recognised as the strategic partner for hotels to boost their revenue and (price) distribution strategy and also to support them on a daily basis.

Market 52

Market Marketing Management Sales 52

Social Tables

JANUARY 14, 2022

The focus of 2022’s International Hotel Technology Forum will be learning from the pandemic and the unique struggles hospitality professionals faced in 2021. Stay up to date on the latest in luxury hotel marketing to help your business stay competitive. . HITEC ORLANDO. June 27-30 | Orange County Convention Center | Orlando.

Hospitality 158

Hospitality Events Tourism Business 158

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Are there any travel agency channels or forums out there that can help you attract these customer target markets?

Market 59

Market Marketing Hotels ROI 59

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40