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Hotel Marketing Strategies – 15 Proven Ways for Maximizing Bookings

MediaBoom

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

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Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

Refine

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

OTA 95
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Enhance your Hotel Marketing Strategies with SWOT Analysis

Up Hotel

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

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Enhance your Hotel Marketing Strategies with SWOT Analysis

Up Hotel

In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketing strategies within the hotel industry. Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach.

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

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10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

Not Being Present Where Your Audience Is Imagine promoting your hotel in an empty room, if you’re not where your potential guests are searching, you’re invisible. Solution: Implement an omnichannel strategy by being active on platforms where your guests are, whether thats Google, Instagram , Facebook, or travel forums.