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Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketingstrategies that captivate guests and boost bookings.
Question for Our HotelMarketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?
The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotelmarketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotelmarketingstrategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.
In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketingstrategies within the hotel industry. Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach.
Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects: Understanding the basics Identifying profitable segments Customizing services Implementing targeting strategies Measuring success.
Not Being Present Where Your Audience Is Imagine promoting your hotel in an empty room, if you’re not where your potential guests are searching, you’re invisible. Solution: Implement an omnichannel strategy by being active on platforms where your guests are, whether thats Google, Instagram , Facebook, or travel forums.
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketingstrategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).
As we enter the fourth quarter of the year, hotelmarketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotelmarketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.
In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketingstrategy can lead to missed bookings and lost revenue.
With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotelmarket trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketingstrategies this year.
Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. HotelMarketing Podcast Hosted by the team at TravelBoom Marketing, the HotelMarketing Podcast examines the latest trends, tools, and strategies in hotelmarketing.
When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotelmarketing campaign that captivates your target audience and delivers tangible results.
Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Feel free to write to us at marketing@staah.com
Using WhatsApp as your hotelsmarketingstrategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. By adopting this tool, hotels can deliver value at every stage of the guest journeybefore, during, and after the stay.
This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.
OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotelmarketing myths as fact or fantasy. Not all revenue is paid with no strings attached.
What do these travel trends mean for hotelmarketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Expect budget-conscious guests to walk through the doors in 2023, possibly beyond. What can you do as a property owner to attract guests?
With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotelmarketingstrategy can seem intimidating. Hyper-target.
And it all starts with hotelmarket segmentation. What is hotelmarket segmentation? Hotelmarket segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.
In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketingstrategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.
On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotelmarketingstrategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.
To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketingstrategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.
That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.
A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.
We also implemented e-invoicing through a Virtual Fiscal Device vendor, enabling hotels to issue digital tax documents in accordance with Tanzania Revenue Authority guidelines. This initiative allows us to penetrate the Tanzanian hotelmarket.
The focus of 2022’s International Hotel Technology Forum will be learning from the pandemic and the unique struggles hospitality professionals faced in 2021. Stay up to date on the latest in luxury hotelmarketing to help your business stay competitive. . HITEC ORLANDO. June 27-30 | Orange County Convention Center | Orlando.
In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.
To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.
This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter? Clear goals will guide the entire influencer marketingstrategy.
Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotelmarketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.
In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketingstrategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketingstrategy.
Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketingstrategy to the next level through paid ads. However, when you’re marketing a new hotel, demand for your brand might not exist yet.
In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.
Integrated payments are particularly important for hotels, where guests buy additional services through different channels at different times. Consider a guest who books a hotel room through an online travel agency (OTA) and uses the hotel’s spa and restaurant during their stay.
For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketingstrategies in ways that were unimaginable just a few years ago. By leveraging such tools, hotels can attract more direct bookings, ultimately reducing their reliance on OTAs and increasing profitability.
The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.
Just as the saying goes “one size does not fit all,” the same applies to your hotel’smarketing efforts. Each group has distinct preferences and pain points that require tailored marketingstrategies. Engage with Online Travel Agencies (OTAs) OTAs are a powerful tool for expanding your reach and attracting new guests.
Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. The symbiotic relationship The symbiotic relationship between revenue management and metasearch is where the magic happens.
Metasearch is an important piece of any successful hotelmarketingstrategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’smarketing. How does it work? What Is A Metasearch Engine?
Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.
You might have seen OTAs using those “ Book now and receive 20% off your stay ” or “ Upgrade to a suite for free if you book within the next 24 hours ” on their websites. However, it’s important to ensure that the discounts you offer are sustainable for your business and align with your overall marketingstrategy.
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