STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Hotelogix

JANUARY 19, 2025

In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Feel free to write to us at marketing@staah.com

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

AskSuite

JANUARY 29, 2025

Using WhatsApp as your hotels marketing strategy isnt just about keeping up with trends; its about addressing the evolving expectations of todays traveler. By adopting this tool, hotels can deliver value at every stage of the guest journeybefore, during, and after the stay.

Marketing Strategy 52

Marketing Strategy Market Marketing Hotels 52

Travelboom Marketing

MARCH 21, 2024

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

OTA 108

OTA Sales Marketing Market 108

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Expect budget-conscious guests to walk through the doors in 2023, possibly beyond. What can you do as a property owner to attract guests?

Hospitality 98

Hospitality OTA Travel Cancellation 98

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Market 111

Market Marketing Marketing Strategy Hotels 111

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Marketing Market 52

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotelogix

JANUARY 9, 2025

We also implemented e-invoicing through a Virtual Fiscal Device vendor, enabling hotels to issue digital tax documents in accordance with Tanzania Revenue Authority guidelines. This initiative allows us to penetrate the Tanzanian hotel market.

Revenue 52

Revenue Occupancy Marketing Market 52

Social Tables

JANUARY 14, 2022

The focus of 2022’s International Hotel Technology Forum will be learning from the pandemic and the unique struggles hospitality professionals faced in 2021. Stay up to date on the latest in luxury hotel marketing to help your business stay competitive. . HITEC ORLANDO. June 27-30 | Orange County Convention Center | Orlando.

Hospitality 158

Hospitality Events Tourism Business 158

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter? Clear goals will guide the entire influencer marketing strategy.

Market 98

Market Marketing Hotels ROI 98

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings.

Market 52

Market Marketing OTA Hotels 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Travelboom Marketing

DECEMBER 16, 2022

Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads. However, when you’re marketing a new hotel, demand for your brand might not exist yet.

OTA 52

OTA Hotels Branding Marketing 52

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Cloudbeds

AUGUST 12, 2024

Integrated payments are particularly important for hotels, where guests buy additional services through different channels at different times. Consider a guest who books a hotel room through an online travel agency (OTA) and uses the hotel’s spa and restaurant during their stay.

Hotels 98

Hotels Operations Revenue Management Revenue 98

eZee Absolute

OCTOBER 24, 2024

For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago. By leveraging such tools, hotels can attract more direct bookings, ultimately reducing their reliance on OTAs and increasing profitability.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

eZee Absolute

SEPTEMBER 6, 2024

Just as the saying goes “one size does not fit all,” the same applies to your hotel’s marketing efforts. Each group has distinct preferences and pain points that require tailored marketing strategies. Engage with Online Travel Agencies (OTAs) OTAs are a powerful tool for expanding your reach and attracting new guests.

OTA 52

OTA Hotels Market Marketing 52

gcommerce

AUGUST 27, 2024

Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. The symbiotic relationship The symbiotic relationship between revenue management and metasearch is where the magic happens.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

gcommerce

OCTOBER 16, 2023

Metasearch is an important piece of any successful hotel marketing strategy, but what is it? Most people don’t know what a metasearch engine really does behind the scenes, but understanding metasearch can help you get the most out of your hotel’s marketing. How does it work? What Is A Metasearch Engine?

Hotels 52

Hotels Marketing Strategy OTA Shopping 52

SiteMinder

JANUARY 8, 2024

Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

MAY 18, 2023

You might have seen OTAs using those “ Book now and receive 20% off your stay ” or “ Upgrade to a suite for free if you book within the next 24 hours ” on their websites. However, it’s important to ensure that the discounts you offer are sustainable for your business and align with your overall marketing strategy.

Marketing Strategy 52

Marketing Strategy Hotels Market Marketing 52