STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.

Hotel Marketing 77

Hotel Marketing Market Marketing Hotels 77

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Hotel Management

MARCH 30, 2023

“It comes as a result of the additional investment that we placed in both above and below the line marketing throughout 2020, because we knew the market would come back and we wanted to make sure that we were there front and centre when it did.”

Average Daily Rate 147

Average Daily Rate Global Distribution System Pipeline Market 147

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Analyzing and Managing CAC Ongoing Performance Monitoring Constantly track CAC to gauge the impact of marketing strategies. Catala Consulting is your go-to partner.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Inn Quest

MARCH 2, 2023

Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next. Implement a Sales and Revenue Management System One of the essential aspects of hotel management is maximizing revenue.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

eZee Absolute

JANUARY 16, 2024

These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends. Table of Content How to Deal With Common Challenges in the Hotel Industry? What Are Some of The Important Hotel Reports?

Hospitality 102

Hospitality Marketing Strategy Occupancy Digital Marketing 102

Mews

JUNE 27, 2023

Hotel segmentation is at the heart of any successful hotel operation. It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability.

Market 40

Market Marketing Hotel Marketing Marketing Strategy 40

Webrezpro

NOVEMBER 1, 2023

Marketing efforts are usually front of mind when it comes to boosting bookings, but what’s behind a good marketing strategy? In more ways than one, your property management system (PMS) is at the heart of driving reservations—not just managing them.

Marketing Strategy 90

Marketing Strategy Occupancy Marketing Market 90

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Boost revenue and profitability.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

eZee Absolute

JANUARY 3, 2025

Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. In 2025, hotel marketing isn’t just about booking a few extra nights here and there.

Market 52

Market Marketing Marketing Strategy Email Marketing 52

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers. Off-season travel.

Hospitality 88

Hospitality OTA Travel Cancellation 88

Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

Hospitality 52

Hospitality Events Hotel Marketing Market 52

Cloudbeds

AUGUST 12, 2024

For example, if your RMS (revenue management system) is not integrated with your PMS, you may find yourself manually updating room rates, negating the efficiency gains these technology solutions are meant to provide. With a mass influx of point solutions targeted at solving specific problems (ie.,

Hotels 98

Hotels Operations Revenue Management Revenue 98

eZee Absolute

OCTOBER 24, 2024

But before we get into the techie part, let’s understand what exactly hotel distribution is. In the next section, we’ll explore the first of five technologies that are transforming hotel distribution , and how they’re helping hotels stay ahead of the curve.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

AskSuite

JULY 20, 2023

It’s about creating an unforgettable customer experience that encourages guests to return, and even better, to recommend your hotel to others. Create a holistic marketing strategy Intelligent hotel management constantly seeks new avenues to enhance profits, especially ones that don’t involve increasing room rates.

Management 52

Management Business Marketing Strategy Upsell 52

Cloudbeds

SEPTEMBER 18, 2024

For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.

Operations 40

Operations Revenue Management Occupancy Revenue 40

eZee Absolute

JANUARY 26, 2023

You must have a great sense of the current market and ongoing trends in price modulation to do so. Pricing Strategies to Optimize Your Hotel Revenue Hotel revenue management is a tricky affair and there’s no single magic formula to optimize it. Psychological Principles for Better Hotel Marketing 6.

Revenue 52

Revenue Market Penetration Revenue Management Services 52

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

OTA 88

OTA Sales Marketing Market 88

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. Customer relationship management (CRM) system Your CRM is the primary source for aggregated information on guests, such as reservation behavior, preferences, and spending patterns.

OTA 76

OTA Occupancy Hotels Revenue 76

eZee Absolute

DECEMBER 7, 2023

Smart room controls, hotel PMS , and IoT integration empower guests to customise their environments, while mobile concierge apps offer personalised recommendations and seamless communication. Additionally, advanced revenue management systems enable dynamic pricing strategies, optimising revenue in real-time.

Hospitality 59

Hospitality Revenue Dining Accommodation 59

SiteMinder

JANUARY 8, 2024

Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies. Solution In order to fight one of the prominent challenges in the hotel industry, you are required to use software that‘ll give you all the business insights.

Hotels 98

Hotels Hiring Services Market 98

Bookassist

NOVEMBER 4, 2022

[Joanna] A lot of it is about education, helping hotels better understand the direct space, understand how they can market themselves better and reduce OTA reliance, and understand modern revenue management which has really evolved very quickly in the last few years. It’s all about results!

Market 52

Market Marketing Management Sales 52

Xotels

NOVEMBER 23, 2023

Hotel Management Strategies If you want to read more about management strategies on everything hotel management? Read the articles below: Top 5 Essential Hotel Management Tips for The Perfect Guest Experience How to Make Your Hotel Stand Out? Interested in working at Xotels?

Management 40

Management Revenue Management Hotels Operations 40

Xotels

NOVEMBER 23, 2023

Hotel Management Strategies If you want to read more about management strategies on everything hotel management? Read the articles below: Top 5 Essential Hotel Management Tips for The Perfect Guest Experience How to Make Your Hotel Stand Out? Interested in working at Xotels?

Management 40

Management Revenue Management Hotels Operations 40

SiteMinder

JANUARY 8, 2024

Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products.

Operations 52

Operations Management OTA Hotels 52

Hotel Speak

MAY 9, 2023

Reinvent your Marketing Strategy Hotels can reinvent their marketing strategy by adopting a data-first approach and building sophisticated tools to make better-informed decisions. This approach can lead to the creation of fresh revenue streams, heightened competitiveness, and a renewed brand appeal.

Hotels 59

Hotels Upsell Revenue Marketing 59