Up Hotel

DECEMBER 9, 2024

CPA <20%) This requires that hotels to take a different and more fluid approach to their hotel marketing budget allocation. Unfortunately, there is not really a magical digital wand so to do this effectively takes strategy, effort and planning. Why not spend uncapped while your CPA remains below that of an OTA.

ROI 40

ROI OTA Hotels Cost Per Click 40

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Hotel Speak

AUGUST 6, 2024

Imagine you’re a hotel marketer ready to launch your next big campaign. You have a budget to allocate across various channels, but without tracking technologies, you’re essentially watering your marketing garden blindly, hoping for growth. Why Do We Need Tracking?

Marketing 105

Marketing Market Hotels ROI 105

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Travelboom Marketing

MARCH 21, 2024

Metasearch campaigns performance can rival the ROAS of top marketing channels, but the rate strategies and execution can be complex. The return on investment for email marketing averages 36x, meaning for every $1 you spend, you can expect $36 worth of revenue via bookings, upgrades, or services.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Market 111

Market Marketing Marketing Strategy Hotels 111

SiteMinder

SEPTEMBER 22, 2024

This guide will walk you through everything you need to know to create a successful hotel influencer marketing program, find the right influencers, and measure your return on investment (ROI). Table of contents Why does hotel influencer marketing matter?

Market 98

Market Marketing Hotels ROI 98

All Things Hospitality

AUGUST 11, 2022

Our influencer marketing agency can help you improve your influencer marketing strategy. Influencer Marketing capitalizes on the power of influencers with established social and business followings to expand marketing reach across a wide number of potential customers. The post What is Influencer Marketing?

Market 52

Market Marketing Marketing Strategy Consumer 52

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Conclusion.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Amadeus Hospitality

MARCH 30, 2023

A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotel marketing and guest loyalty.

Email Marketing 83

Email Marketing Market Marketing Hotels 83

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

AUGUST 15, 2023

Which of those objectives interests your hotel to start? This will assist your overall marketing strategy, such as targeting specific markets, improving brand visibility , and increasing bookings. Plan your goals for your paid ad campaign and the required steps to achieve them. Add a call to action.

Market 88

Market Marketing Hotels Cost Per Click 88

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. That’s hotel marketing 101! If this sounds like you, then read on!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. How will we attract our different client target markets and niche guest segments. Email marketing.

Marketing 59

Marketing Market Hotels ROI 59

Up Hotel

MARCH 11, 2022

Benefits of tracking conversion events: Measure the results of all their digital marketing activities- Was your campaign successful? A typical website and its core marketing strategy may have a range of different conversion actions i.e. room bookings, afternoon tea bookings, meetings rooms bookings, wedding bookings etc.

Events 52

Events Digital Marketing ROI Marketing 52

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

Lure Agency

MARCH 7, 2023

On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies. What is Relationship Marketing? The Basic Elements of Relationship Marketing There are four basic elements of relationship marketing.

Marketing 52

Marketing Market Marketing Strategy Sales 52

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 90

Consumer Branding Market Research Marketing 90

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

AUGUST 5, 2024

Register with review sites to make it easier for customers to leave online reviews for your hotel, and respond to those reviews , as engagement is one of the most significant deciding factors when consumers are choosing between companies. Even the best hotel advertising is worthless if it doesn’t reach the right people.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

eZee Absolute

OCTOBER 24, 2024

For hotels, this means the ability to forecast demand, optimize pricing, and personalize marketing strategies in ways that were unimaginable just a few years ago. The cost of implementation, including training and maintenance, needs a thorough cost-benefit analysis to ensure ROI.

Hotels 59

Hotels Revenue Management Overbooking Revenue 59

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. It is inevitable that with the right strategies. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI.

Hotels 98

Hotels Hiring Services Business 98

Cloudbeds

OCTOBER 17, 2024

Direct channel strategies Direct bookings are gold as they help hoteliers avoid hefty commissions and fees and ensure ownership of guest data, but that doesn’t mean there isn’t a price attached. Here we break down strategies to maximize ROI on direct channels. Increase direct bookings with Cloudbeds.

OTA 76

OTA Occupancy Hotels Revenue 76

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Consistency Understand what you believe in and stick to it: this is the first step of your hotel branding process. Let Mediaboom guide you.

Branding 92

Branding Hotels Services Marketing 92

Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Each channel generates valuable data on conversion rates and return on investment (ROI) to determine how best to allocate resources. Guest experience key performance indicators (KPIs).

Operations 40

Operations Revenue Management Occupancy Revenue 40

Cloudbeds

FEBRUARY 16, 2024

A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.

Sales 52

Sales Upsell Hotels Marketing 52

MediaBoom

SEPTEMBER 28, 2023

Hotel website design is a crucial piece of any luxury hotel marketing strategy. Consider the fact that up to 60% of people are searching for hotel bookings on their mobile devices. In today’s digital landscape, a responsive hotel website isn’t just a luxury, it’s a necessity.

Shopping 52

Shopping Hotels Resorts Branding 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Little Hotelier

OCTOBER 10, 2023

Integrate your sustainability label into your hotel marketing strategy to paint your hotel in a positive light. Use social media, your website, and email campaigns to celebrate the achievements of your eco-friendly business and improve hotel brand awareness and reputation.

Hotels 52

Hotels Consumer Travel Accommodation 52