Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Hospitality Net

JUNE 20, 2023

OTA Insight, the global leader in cloud-based business intelligence, today announced Benchmark Insight, which will be available as a free beta solution globally.

OTA 100

OTA Revenue Management Market Share Revenue 100

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Gourmet Marketing Hotel

APRIL 1, 2024

The hospitality sector is highly competitive and crowded, with numerous hotels and Online Travel Agencies (OTAs) vying for visibility. The challenge extends beyond attracting new guests; it involves engaging potential guests who seek out your hotel directly.

Hotel Marketing 52

Hotel Marketing Market Marketing OTA 52

STAAH

APRIL 11, 2023

STAAH and OTA Insight customers will now be able to access and visualise OTA Insight’s data directly in STAAH solutions for streamlined decision-making. OTA Insight’s team of international experts supports more than 60,000 properties in 185 countries.

OTA 88

OTA Shopping Market Marketing 88

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 75

Hotel Marketing Market Marketing Hotels 75

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Hospitality Net

FEBRUARY 26, 2024

The research by Morning Consult for the American Hotel and Lodging Association reveals a significant dominance of Online Travel Agencies (OTAs) in the U.S. hotel market, controlling 90% of online bookings and receiving over $50 billion annually from hotels.

OTA 182

OTA Hotel Marketing Hotels Market 182

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA 92

OTA Cost Per Click Hotels Cancellation 92

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Belza

DECEMBER 10, 2023

Surprising Facts Hotel Owners May Not Know About OTA Guests | Hotel Marketing

OTA 52

OTA Hotel Marketing Hotels Market 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation?

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. A hotel can opt to use manual or automated adjustments to increase efficiency and maximize profits.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. The OTAs are aggressively bidding and displaying a nightly rate for your property. If not, they would be seceding ground to the OTAs and giving up easy direct bookings.

Market 52

Market Marketing OTA Hotels 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! What is a bounce rate on a hotel’s website?

Digital Marketing 74

Digital Marketing Market Marketing Hotels 74

Hotel News Resource

AUGUST 8, 2023

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.

OTA 52

OTA Hotel Marketing Market Marketing 52

gcommerce

JANUARY 24, 2024

Those budgets likely feature big revenue goals with marginal increases in marketing dollars (if you're lucky). Property owners tend to require herculean feats of performance - meaningful growth in RevPar while starving any marketing channel that could help achieve the goal. But what have you allocated to Metasearch marketing?

Market 52

Market Marketing Revenue OTA 52

Hotel Speak

APRIL 10, 2024

Feeling the pinch of OTA commissions? One way to drive direct business at a generally lower acquisition cost is through affiliate marketing, a powerful alternative to reclaim direct bookings and build stronger guest relationships. Make use of affiliate marketing platforms that provide detailed analytics and reporting.

Market 93

Market Marketing OTA Hotels 93

SiteMinder

SEPTEMBER 22, 2024

What is hotel influencer marketing? Hotel influencer marketing involves collaborating with influencers—individuals with a strong online presence and a loyal following—to promote your hotel. What are hotel influencers? Table of contents Why does hotel influencer marketing matter?

Market 52

Market Marketing Hotels ROI 52

Demand Calendar

AUGUST 28, 2023

In the highly competitive hotel market, automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of overnight accommodation.

OTA 80

OTA Accommodation Hotel Marketing Hotels 80

Hotelogix

SEPTEMBER 16, 2024

Whether managing a big hotel chain or a small boutique property, working with OTAs helps you reach more travelers and fill more rooms.    This blog will explain OTAs, how they work, and why they're essential for hotels.   What are Online Travel Agencies (OTAs)?  How do OTAs Rank Hotels?

OTA 52

OTA Travel Cancellation Market 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 66

Digital Marketing Services Market Marketing 66

eTourism

AUGUST 27, 2019

OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape.

Hotel Marketing 52

Hotel Marketing OTA Shopping Market 52

Little Hotelier

MARCH 28, 2023

What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Why does my hotel need a content marketing strategy? Videos: The rise of TikTok hints at a wider trend toward video content.

Market 111

Market Marketing Marketing Strategy Hotels 111

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. These platforms not only make your hotel more visible to people worldwide but also bring you more chances for direct bookings, all while keeping your costs in check!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Hotel Speak

JULY 24, 2024

Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.

OTA 75

OTA Hotels Revenue Market 75

Hotel Speak

MARCH 29, 2023

GuestRadar is an innovative and powerful market intelligence tool that provides hoteliers with predictive travel trends and comprehensive information about travelers visiting their destinations. You will immediately see the ADR, median hotel budget, and median length of stay for your selected month.

Market 59

Market Marketing Travel Digital Marketing 59

Webrezpro

JULY 20, 2023

The internet is a big place filled with office memes, cat videos, and competitor hotels. In addition to a (mobile-friendly) website, your hotel needs to be on the right OTAs and social media channels. And while you don’t have to be everywhere, you do have to be where your target audience is. An estimated 4.9 […] Source

OTA 61

OTA Market Marketing Hotels 61

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time. That’s hotel marketing 101!

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Hotel Management

MAY 22, 2024

trillion travel market. The global travel market is currently worth US$2.3 The global travel market is currently worth US$2.3 But if you break it down in terms of the players – OTAs, travel agencies, hotel websites and other players – all of them will be growing at a rate of somewhere between 6-10%.

Travel 130

Travel OTA Market Marketing 130

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Market Marketing 52