Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 98

Hospitality Occupancy Target Marketing Hotel Sales 98

Inn Quest

MARCH 2, 2023

In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation?

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. Back in the day, hotels had a summer rate and a winter rate and they didnt much mind who their customer was or whether they visited on a Tuesday or a Saturday.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

eZee Absolute

JULY 3, 2024

Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? Instead of just showing ads, Web3 marketing lets guests feel more involved and valued. For example, imagine a guest booking a stay at your hotel. For example, imagine a guest booking a stay at your hotel.

Marketing 52

Marketing Market Hotels Marketing Strategy 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Hotel Speak

MARCH 27, 2024

Understanding Hotel Brand Positioning: The Cornerstone of Your Identity Brand positioning goes far beyond a catchy tagline or eye-catching logo. It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests?

Branding 98

Branding Hotels Marketing Market 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? This includes opportunities to: Broaden your reach.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Marketing 59

Marketing Market Hotels ROI 59

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Cloudbeds

JUNE 23, 2023

Hotel management can use this information to decide on pricing strategies , promotional campaigns, and service improvements. Additionally, these chatbots can be a powerful lead generation source, converting new leads into customers through follow-up processes or targeted marketing campaigns.

Upsell 98

Upsell Services Hotels Target Marketing 98

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. This can only be done by measuring and monitoring the demand of your hotel rooms. Here are the key elements that impact revenue management in hotels: 1.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

AUGUST 6, 2024

It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Let’s explore the 14 essential steps to creating a legendary hotel brand in 2024: 1.

Branding 92

Branding Hotels Services Marketing 92

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

Cloudbeds

MARCH 15, 2023

This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. Direct bookings have become essential to any independent hotel’s distribution mix. Second, you still have to invest in marketing efforts to attract travelers and remain competitive.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 90

Consumer Branding Market Research Marketing 90

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Need help taking your hotel’s metasearch marketing to the next level? Schedule your Metadesk demo today.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management 52

Revenue Management Revenue Services Management 52

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

Hospitality 97

Hospitality Marketing Market Business 97

eZee Absolute

SEPTEMBER 13, 2023

The feasibility of these investments depends on the hotel’s financial health and long-term strategy. Target Market Understanding the preferences of your target market is essential. You must be prepared to adjust your strategies based on ongoing feedback and market dynamics.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Without a solid revenue management strategy, a hotel will just get lost in the pile of other hotels – being unable to reach satisfactory visibility and level of business to remain open. Article Summary What is Revenue Management?

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

Hotels 52

Hotels Branding Marketing Market 52

Hotelier Magazine

JULY 11, 2023

Artificial intelligence (AI) has been steadily weaving its way through digital marketing for a while now, from analytics and measurement to chat bots. But while there has been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 40

Digital Marketing Scale Marketing Market 40

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Top 5 Luxury Hotel Brands Here’s a list of the most luxurious hotel brands for you to check out. billion in 2022.

Branding 63

Branding Travel Services Marketing 63

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

SEPTEMBER 4, 2024

Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. When a potential guest completes a booking, it means one more room is filled, contributing to your hotel’s bottom line. However, there are numerous tools available that can help to push these numbers even higher.

Hotels 75

Hotels Revenue Market Marketing 75