Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Inn Quest

MARCH 2, 2023

In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Marketing Market Hotels 98

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 89

Hospitality Occupancy Target Marketing Hotel Sales 89

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Marketing Market Hotel Marketing 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation?

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 66

Digital Marketing Services Marketing Market 66

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Marketing 52

Marketing Market Sales Hotel Sales 52

eZee Absolute

JULY 3, 2024

Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? Instead of just showing ads, Web3 marketing lets guests feel more involved and valued. For example, imagine a guest booking a stay at your hotel. For example, imagine a guest booking a stay at your hotel.

Marketing 52

Marketing Market Hotels Marketing Strategy 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

Hotel Speak

MARCH 27, 2024

Understanding Hotel Brand Positioning: The Cornerstone of Your Identity Brand positioning goes far beyond a catchy tagline or eye-catching logo. It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests?

Branding 78

Branding Hotels Marketing Market 78

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels ROI 59

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management 52

Revenue Management Revenue Services Management 52

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Cloudbeds

JUNE 23, 2023

Hotel management can use this information to decide on pricing strategies , promotional campaigns, and service improvements. Additionally, these chatbots can be a powerful lead generation source, converting new leads into customers through follow-up processes or targeted marketing campaigns.

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 88

Consumer Branding Market Research Marketing 88

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. This can only be done by measuring and monitoring the demand of your hotel rooms. Here are the key elements that impact revenue management in hotels: 1.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

AUGUST 6, 2024

It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. Let’s explore the 14 essential steps to creating a legendary hotel brand in 2024: 1.

Branding 90

Branding Hotels Services Market 90

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Cloudbeds

MARCH 15, 2023

This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. Direct bookings have become essential to any independent hotel’s distribution mix. Second, you still have to invest in marketing efforts to attract travelers and remain competitive.

OTA 98

OTA Revenue Sales Travel 98

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Need help taking your hotel’s metasearch marketing to the next level? Schedule your Metadesk demo today.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Travel Media Group

JULY 19, 2023

Podcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality! Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. So happy to be here.

Hospitality 97

Hospitality Marketing Market Business 97

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Without a solid revenue management strategy, a hotel will just get lost in the pile of other hotels – being unable to reach satisfactory visibility and level of business to remain open. Article Summary What is Revenue Management?

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

Hotels 52

Hotels Branding Marketing Market 52

eZee Absolute

SEPTEMBER 13, 2023

The feasibility of these investments depends on the hotel’s financial health and long-term strategy. Target Market Understanding the preferences of your target market is essential. You must be prepared to adjust your strategies based on ongoing feedback and market dynamics.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

SEPTEMBER 4, 2024

Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. When a potential guest completes a booking, it means one more room is filled, contributing to your hotel’s bottom line. However, there are numerous tools available that can help to push these numbers even higher.

Hotels 75

Hotels Revenue Market Marketing 75

Little Hotelier

OCTOBER 11, 2023

It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy. Will you write hotel marketing blogs? If you’re in search of hotel blog ideas, here are a few tips to get you started.

Hotels 52

Hotels Travel Motels Accommodation 52

Hotel Speak

MAY 9, 2023

When we talk about cost control in the hotel industry, we typically refer to the management of expenses and the optimization of resources. By diligently managing costs, hotels can ensure profitability and financial sustainability. Content management: maintaining momentum is key in marketing.

Hotels 59

Hotels Upsell Revenue Market 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more.

Operations 59

Operations Management OTA Hotels 59

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

Inn Quest

AUGUST 15, 2023

As booking platforms and OTAs grow, the need for a channel management system has become important for hotel owners and managers now more than ever. This is why hotel channel manager software is in demand nowadays. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

Management 52

Management Global Distribution System Overbooking OTA 52