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Rather than focusing on all length of stays to get direct bookings, why not push more budget into the select amount of days your guests typically book? Or when occupancy is healthy but not 100% you can use this tool to help enforce minimumlength of stays.
Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations. Mapping out these questions out in your strategy will help to set realistic goals.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
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