Hotel Speak

AUGUST 13, 2024

Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher Average Daily Rate (ADR) goal. Research has found the more visible your hotel is online, the more likely someone is to book it – both directly or via an OTA.

Revenue 104

Revenue Sales OTA Average Daily Rate 104

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

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Hotel Marketing Marketing Market Digital Marketing 56

Cloudbeds

APRIL 8, 2025

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

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Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

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Hospitality Events Hotel Marketing Marketing 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

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OTA Revenue Sales Hotels 98

STAAH

MARCH 13, 2025

As the industry faces the challenge of balancing guest satisfaction and room occupancy, the rise of o nline travel agencies (OTAs) , metasearch engines , and direct booking strategies offers fresh opportunities and obstacles. Why hoteliers need to master the fascinating world of online hotel distribution!

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Hotel Speak

JULY 24, 2024

Hotel distribution has always been a critical aspect of the hospitality industry. Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management.

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OTA Hotels Revenue Marketing 101

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value.

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OTA Occupancy Hotels Revenue 76

Hotel Speak

OCTOBER 5, 2023

Moreover, without the right solution, they couldn’t ensure real-time online distribution and couldn’t generate more sales via OTAs and their website. This has resulted in about a 2X increase in occupancy and revenue in 2023 vs. 2022.” “We are happy to see Rosastays witnessing transformative results with us.

Revenue 105

Revenue OTA Sales Management 105

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.

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Revenue Management Revenue Management OTA 98

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. This allows the hotel to proactively adjust its bidding strategy weeks in advance. Fortunately, theres a way to help level the playing field.

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Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Your occupancy rates? Your direct bookings?

ROI 98

ROI Hotels Average Length of Stay Revenue 98

Hotelogix

JANUARY 9, 2025

Additionally, we also enhanced our solution's capability by adding a Shared Inventory feature to enable hotels to sell the same physical room under multiple layouts. This initiative allows us to penetrate the Tanzanian hotel market. Hotelogix is now compliant with Shomoos.

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Revenue Occupancy Marketing Market 52

Inn Quest

MAY 11, 2023

Importance of Pricing Strategies to Grow Your Hotelier Business Any hotel must have an effective pricing strategy to be successful, especially in a competitive market. By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue.

Revenue 88

Revenue Occupancy Hotels Marketing 88

Travelboom Marketing

APRIL 29, 2024

While hoteliers’ properties aren’t being impacted yet, every manager should be aware that November’s election outcome may affect travel spending and occupancy rates. Rising Cost of Commissions Two-thirds of those surveyed agreed that online travel agency (OTA) competition is a top challenge.

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OTA Hiring Travel Marketing 52

Travelboom Marketing

MARCH 21, 2024

When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

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Market Marketing Cost Per Click Marketing Strategy 52

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. This is why hotel channel manager software is in demand nowadays.

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Management Global Distribution System Overbooking OTA 52

Travelboom Marketing

MAY 24, 2024

When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Automated pricing and AI-based optimization help hotel brands do more with limited staff.

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Revenue Management Revenue Management Cost Per Click 52

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.

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Digital Marketing Market Marketing OTA 52

Travelboom Marketing

NOVEMBER 30, 2023

If you want to boost your hotel SEO , you’ll want to incorporate these link strategies for hotels into your digital marketing repertoire. If you’re a hotelier looking to take the next step with their hotel marketing skills, link building can be a rewarding opportunity. Sometimes a simple testimonial is sufficient.

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Hotels Branding Operations Business 98

Hotel Speak

MAY 19, 2023

This strategy should help increase the occupancy rate during shoulder nights. Highlight amenities and room types and list your property on OTA platforms outside your typical distribution mix. As blended travel gains momentum, it is expected to extend peak seasons and boost occupancy in shoulder and lower seasons too.

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Business Travel Occupancy Services 59

Cloudbeds

AUGUST 12, 2024

Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). This new approach relies much more on machine learning to analyze guest data and predict conversion probabilities.

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Hotels Operations Revenue Management Revenue 98

Travel Media Group

DECEMBER 12, 2018

We tackle everything from traditional advertising avenues to best practices on setting your hotel up for future success. This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR. We would love to hear your feedback to our list. Happy holidays.

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Market Marketing ROI Occupancy 52

Xotels

DECEMBER 12, 2024

Whether youre struggling with visibility, grappling with high OTA commissions, or trying to boost direct bookings, this guide will give you actionable advice to refine your strategy and make it work for you. Article Summary What Are Hotel Distribution Channels? Bridging the gap between hotel marketing and distribution.

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OTA Global Distribution System Revenue Revenue Management 40

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

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Operations Management OTA Hotels 59

eZee Absolute

OCTOBER 24, 2024

Simply put, hotel distribution refers to the process by which hotels make their rooms, rates, and inventory available to potential guests. It’s a critical aspect of a hotel’s operations, as the effectiveness of this distribution directly impacts visibility, occupancy rates, and overall revenue.

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Hotels Revenue Management Overbooking Revenue 59

gcommerce

JULY 25, 2023

In-Market Audiences also allows you to target people who have already shown interest in travel plans so that you’re not paying for impressions that are less likely to result in conversions. OTA Bid Modifiers OTA bid modifiers are a way to increase or decrease your bid on a particular site like TripAdvisor, Google Hotel Ads, Trivago, etc.

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OTA Marketing Market Hotels 52

eZee Absolute

AUGUST 25, 2024

Terra Paraiso quickly saw an increase in occupancy rates, even during peak seasons, as they were now able to better manage their resources and pricing strategies. They use eZee Absolute , our hotel PMS, to streamline daily operations and manage hotel activities seamlessly. The results were almost immediate.

Resorts 52

Resorts Revenue Fair Share Operations 52

Cloudbeds

SEPTEMBER 18, 2024

For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.

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Operations Revenue Management Occupancy Revenue 40

Hotelier Magazine

DECEMBER 17, 2024

By Laura Pratt The more a hotel knows about its guests, the better it can entice them to book and the better it can meet their needs on site. This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy.

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Revenue Management Revenue Market Marketing 52

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 52

Operations Management OTA Hotels 52

Hotel Speak

AUGUST 29, 2023

They enable hoteliers to automatically check competitor rates to gain valuable insights into the market and make more informed pricing decisions. Calling your compset to check their prices daily or switching between OTAs and manually registering them to a spreadsheet is unsustainable.

Business 52

Business Shopping OTA Hotels 52

eZee Absolute

FEBRUARY 27, 2024

They sought a solution that not only increased visibility on Online Travel Agencies (OTAs) and Global Distribution Systems (GDS) platforms but also sold the rooms at the best price and managed their inventories seamlessly. This streamlined approach minimized the risk of overbooking or underbooking, ensuring optimal occupancy rates year-round.

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Overbooking Global Distribution System Hotels Management 52

Cloudbeds

APRIL 15, 2024

Hotel marketing automation For hotels with limited resources, marketing can often fall by the wayside. That’s where technology can step in to facilitate the bulk of marketing automation. There are also automation tools that provide mobile concierge services to facilitate the fulfillment of guest requests.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

FEBRUARY 25, 2024

Marriott Hotels has opened its biggest property in Europe – an 869-room hotel in Madrid, Spain. In other news: Hotels in London experienced a 4.2% decrease in occupancy during December. Another survey found 56% of respondents visit a hotel’s website as part of their travel research process.

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Hospitality Cancellation OTA Tourism 52

SiteMinder

AUGUST 30, 2023

They allow you to differentiate your offerings, making your hotel more appealing to prospective guests who are looking for more than just a basic stay. Increased occupancy Strategically designed packages can help fill rooms during off-peak seasons or weekdays. Should your hotel market to singles on Valentine’s Day?

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Hotels Services Revenue Business 98