eTourism

MAY 21, 2019

While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r

OTA 52

OTA Occupancy Business Hotels 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Hotel Speak

AUGUST 13, 2024

Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher Average Daily Rate (ADR) goal. Research has found the more visible your hotel is online, the more likely someone is to book it – both directly or via an OTA.

Revenue 82

Revenue Sales OTA Average Daily Rate 82

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Travel Sales 98

Hotel Speak

JULY 24, 2024

Hotel distribution has always been a critical aspect of the hospitality industry. Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management.

OTA 75

OTA Hotels Revenue Market 75

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Travelboom Marketing

MARCH 21, 2024

When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hotel Speak

OCTOBER 5, 2023

Moreover, without the right solution, they couldn’t ensure real-time online distribution and couldn’t generate more sales via OTAs and their website. This has resulted in about a 2X increase in occupancy and revenue in 2023 vs. 2022.” “We are happy to see Rosastays witnessing transformative results with us.

Revenue 98

Revenue OTA Sales Operations 98

Cloudbeds

NOVEMBER 13, 2024

Hotel Insights is for hotel managers, executives, and professionals looking to enhance their knowledge and stay updated on industry trends. Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing.

Hospitality 52

Hospitality Events Hotel Marketing Market 52

Travelboom Marketing

MAY 24, 2024

When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Automated pricing and AI-based optimization help hotel brands do more with limited staff.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Cloudbeds

SEPTEMBER 18, 2024

For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. This is why hotel channel manager software is in demand nowadays.

Management 52

Management Global Distribution System Overbooking OTA 52

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Your occupancy rates? Your direct bookings?

ROI 98

ROI Hotels Average Length of Stay Revenue 98

eZee Absolute

OCTOBER 24, 2024

Simply put, hotel distribution refers to the process by which hotels make their rooms, rates, and inventory available to potential guests. It’s a critical aspect of a hotel’s operations, as the effectiveness of this distribution directly impacts visibility, occupancy rates, and overall revenue.

Hotels 52

Hotels Revenue Management Overbooking Revenue 52

Inn Quest

MAY 11, 2023

Importance of Pricing Strategies to Grow Your Hotelier Business Any hotel must have an effective pricing strategy to be successful, especially in a competitive market. By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue.

Revenue 88

Revenue Occupancy Hotels Market 88

eZee Absolute

AUGUST 25, 2024

Terra Paraiso quickly saw an increase in occupancy rates, even during peak seasons, as they were now able to better manage their resources and pricing strategies. They use eZee Absolute , our hotel PMS, to streamline daily operations and manage hotel activities seamlessly. The results were almost immediate.

Resorts 52

Resorts Revenue Fair Share Operations 52

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 59

Operations Management OTA Hotels 59

gcommerce

JULY 25, 2023

In-Market Audiences also allows you to target people who have already shown interest in travel plans so that you’re not paying for impressions that are less likely to result in conversions. OTA Bid Modifiers OTA bid modifiers are a way to increase or decrease your bid on a particular site like TripAdvisor, Google Hotel Ads, Trivago, etc.

OTA 52

OTA Market Marketing Hotels 52

Hotel Speak

MAY 19, 2023

This strategy should help increase the occupancy rate during shoulder nights. Highlight amenities and room types and list your property on OTA platforms outside your typical distribution mix. As blended travel gains momentum, it is expected to extend peak seasons and boost occupancy in shoulder and lower seasons too.

Business 59

Business Travel Occupancy Services 59

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 52

Operations Management OTA Hotels 52

eZee Absolute

FEBRUARY 27, 2024

They sought a solution that not only increased visibility on Online Travel Agencies (OTAs) and Global Distribution Systems (GDS) platforms but also sold the rooms at the best price and managed their inventories seamlessly. This streamlined approach minimized the risk of overbooking or underbooking, ensuring optimal occupancy rates year-round.

Overbooking 52

Overbooking Global Distribution System Hotels Management 52

SiteMinder

FEBRUARY 25, 2024

Marriott Hotels has opened its biggest property in Europe – an 869-room hotel in Madrid, Spain. In other news: Hotels in London experienced a 4.2% decrease in occupancy during December. Another survey found 56% of respondents visit a hotel’s website as part of their travel research process.

Hospitality 52

Hospitality Cancellation OTA Tourism 52

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Hotel Speak

AUGUST 29, 2023

They enable hoteliers to automatically check competitor rates to gain valuable insights into the market and make more informed pricing decisions. Calling your compset to check their prices daily or switching between OTAs and manually registering them to a spreadsheet is unsustainable.

Business 52

Business Shopping OTA Hotels 52

Hotel Speak

JULY 4, 2023

They can work with a hotel channel manager to ensure real-time distribution of rates and inventories across OTAs for better visibility, more sales, and zero overbookings. Large hotel groups can witness many benefits with Cloud-based Hotel PMS, more precisely, a Hotel PMS with multi-property management capabilities.

Hotels 52

Hotels Revenue Revenue Management Occupancy 52

Cloudbeds

AUGUST 12, 2024

Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). This new approach relies much more on machine learning to analyze guest data and predict conversion probabilities.

Hotels 98

Hotels Operations Revenue Management Revenue 98

Travelboom Marketing

NOVEMBER 30, 2023

If you want to boost your hotel SEO , you’ll want to incorporate these link strategies for hotels into your digital marketing repertoire. If you’re a hotelier looking to take the next step with their hotel marketing skills, link building can be a rewarding opportunity. Sometimes a simple testimonial is sufficient.

Hotels 98

Hotels Branding Operations Business 98

eZee Absolute

SEPTEMBER 26, 2024

But it’s not just annoying; it hits hotels where it hurts the most– the wallet. Plus, it messes with the hotel’s overall occupancy rate, which is like the hotel’s report card. Next, examine the booking channels and sources of no-shows – are they coming from OTAs, direct bookings, or elsewhere?

Cancellation 52

Cancellation Hotels Revenue OTA 52

Travel Media Group

DECEMBER 12, 2018

We tackle everything from traditional advertising avenues to best practices on setting your hotel up for future success. This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR. We would love to hear your feedback to our list. Happy holidays.

Market 52

Market Marketing ROI Occupancy 52

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Cloudbeds

OCTOBER 21, 2024

For their analysis, hotels typically use demand signals like seasonality, occupancy rates, and competitors’ prices. between rates and occupancy), which can lead to spurious conclusions. Conversely, if competitors’ rates are trending up, the hotel can hold back rooms to sell later at higher rates, maximizing profit.

Hospitality 40

Hospitality Revenue Revenue Management Hotels 40

MediaBoom

MARCH 14, 2024

By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. This data-driven approach to pricing ensures that hotels remain competitive while also capitalizing on periods of high demand.

Digital Marketing 66

Digital Marketing Services Market Marketing 66

Bookassist

NOVEMBER 4, 2022

[Joanna] Despite hoteliers’ concerns at the start of the year, the number of bookings and occupancy rates during this summer in Poland were actually at a reasonable level. But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets.

Market 52

Market Marketing Management Sales 52

gcommerce

MAY 3, 2024

However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot towards maximizing direct hotel bookings over OTA channels. Length of Stay - This is the amount of time your guests stay at your hotel.

Minimum Length of Stay 52

Minimum Length of Stay Market Marketing Email Marketing 52

Xotels

AUGUST 15, 2022

In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. Capturing more market share, or penetrating new markets was just not in their mindset. What is your approach to protecting your hotel from brand hijacking by OTA?

Market 59

Market Marketing Hotels ROI 59

Cloudbeds

APRIL 15, 2024

Hotel marketing automation For hotels with limited resources, marketing can often fall by the wayside. That’s where technology can step in to facilitate the bulk of marketing automation. There are also automation tools that provide mobile concierge services to facilitate the fulfillment of guest requests.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98