Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

eZee Absolute

MAY 13, 2024

Flash Report Flash Report presents the summary of hotel performance metrics. It provides a quick overview of key performance indicators (KPIs) such as occupancy rate, Average Daily Rate (ADR) , and Revenue per Available Room (RevPAR) for the previous day, week, month, or year (depending on the configuration).

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Xotels

AUGUST 15, 2022

In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. Capturing more market share, or penetrating new markets was just not in their mindset. What new online marketing initiatives will we launch next year?

Marketing 59

Marketing Market Hotels ROI 59

Cloudbeds

MARCH 15, 2023

Direct bookings have become essential to any independent hotel’s distribution mix. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

APRIL 15, 2024

Hotel marketing automation For hotels with limited resources, marketing can often fall by the wayside. That’s where technology can step in to facilitate the bulk of marketing automation. There are also automation tools that provide mobile concierge services to facilitate the fulfillment of guest requests.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

JULY 13, 2024

The best strategists do not set a static figure; timely and effective pricing strategies adjust rates in real-time based on current demand, ensuring that your property can maximise revenue during peak times and maintain or grow occupancy during quieter periods. Revenue management strategy 2.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelier Magazine

DECEMBER 17, 2024

By Laura Pratt The more a hotel knows about its guests, the better it can entice them to book and the better it can meet their needs on site. This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

MediaBoom

FEBRUARY 23, 2024

Studying Demographics Understand the demographic characteristics of luxury consumers, including age, income level, occupation, and geographic location. Analyze demographic data to identify key segments within the affluent customer market. Executives, entrepreneurs, and professionals are often part of the luxury consumer market.

Consumer 90

Consumer Branding Market Research Marketing 90

Xotels

APRIL 3, 2024

Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations. Revenue management starts by analysing the market and competition.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

SEPTEMBER 4, 2024

Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. When a potential guest completes a booking, it means one more room is filled, contributing to your hotel’s bottom line. Table of contents Why are booking conversions important?

Hotels 75

Hotels Revenue Market Marketing 75

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Consistency Understand what you believe in and stick to it: this is the first step of your hotel branding process. Still Have Questions?

Branding 92

Branding Hotels Services Marketing 92

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. It’s not a one size fits all approach for our hotels. I’m your host, Ryan Embree.

Hospitality 97

Hospitality Marketing Market Business 97

Inn Quest

AUGUST 15, 2023

This real-time inventory synchronization prevents overbooking and ensures that the hotel’s occupancy data is consistent across all platforms. Rate Management: Thereafter, channel management systems help hotels set different room rates for each channel based on demand, seasonality, events and other criteria.

Management 52

Management Global Distribution System Overbooking OTA 52

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 59

Operations Management OTA Hotels 59

MediaBoom

MARCH 14, 2024

By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. This data-driven approach to pricing ensures that hotels remain competitive while also capitalizing on periods of high demand.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 52

Operations Management OTA Hotels 52

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Hotel Speak

MAY 9, 2023

With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. By gathering and analysing guest data from multiple sources hotels can gain insights into guest behaviour and preferences.

Hotels 59

Hotels Upsell Revenue Marketing 59