Remove Hotel Marketing Remove Occupancy Remove Upsell
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7Ps of Hotel Marketing

STAAH

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.

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Mews Data Dive Reveals Online Check-ins and Revenue Beyond Overnight Stays Soar as Travel Tops Pre-Pandemic Levels in 2023

Hotel Speak

The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers,” said Matt Welle, Mews CEO. Average occupancy in 2023 was 49.1%, a 3% increase YOY and 19% higher than 2019 levels. Online check-ins and upgrades continue to increase.

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Advanced distribution strategies for hotels

Cloudbeds

By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value. These include: Occupancy rate – which channels contribute most to occupancy? RevPAR – which booking sites result in the highest RevPAR?

OTA 76
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Demystifying Hotel Revenue Management: A Comprehensive Guide for Hoteliers

Hotel Speak

By delving into market dynamics, guest preferences, and strategic pricing, hoteliers can fine-tune their room rates, distribution strategies, and other pivotal elements to achieve maximum occupancy and revenue. Relying on intuition and market perception, its rates are subject to unpredictable fluctuations.

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The role of data analytics in optimizing hotel operations

Cloudbeds

For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.

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Hotel Revenue Management Strategies That Work

Travelboom Marketing

When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Automated pricing and AI-based optimization help hotel brands do more with limited staff.

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5 best revenue management consulting companies and services

Little Hotelier

Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Features: Experts in creating a revenue advantage for your hotel through strategies like dynamic pricing.