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HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.
The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers,” said Matt Welle, Mews CEO. Average occupancy in 2023 was 49.1%, a 3% increase YOY and 19% higher than 2019 levels. Online check-ins and upgrades continue to increase.
By strategically analyzing revenue booked, occupancy rates, acquisition costs, and guest segments, hotels can build an advanced distribution strategy that delivers real value. These include: Occupancy rate – which channels contribute most to occupancy? RevPAR – which booking sites result in the highest RevPAR?
By delving into market dynamics, guest preferences, and strategic pricing, hoteliers can fine-tune their room rates, distribution strategies, and other pivotal elements to achieve maximum occupancy and revenue. Relying on intuition and market perception, its rates are subject to unpredictable fluctuations.
Hotel distribution has always been a critical aspect of the hospitality industry. Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management.
Direct bookings have become essential to any independent hotel’s distribution mix. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.
Importance of Pricing Strategies to Grow Your Hotelier Business Any hotel must have an effective pricing strategy to be successful, especially in a competitive market. By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue.
If a hotel knows that most people come to it because of its location as opposed to its amenities, they can heavily market that feature to maximize their appeal. Improving Occupancy Rates Using Big Data for Hotels. Big data for hotels offers increased efficiency. Time- and Location- Specific Marketing Campaigns.
When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Automated pricing and AI-based optimization help hotel brands do more with limited staff.
By working with a central hub to manage all suppliers, hotels can ensure contracts are regularly tendered, and prices compared and updated. With visibility into hoteloccupancy, and meetings and events, F&B managers can place orders based on more accurate forecasts of in-house demand to prevent over-ordering and potential waste.
Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell.
Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Features: Experts in creating a revenue advantage for your hotel through strategies like dynamic pricing.
Hotel packages are more than just bundled offerings; they’re a strategic asset that can significantly elevate your business on multiple fronts. Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. LEARN MORE CONTACT US LEARN MORE CONTACT US Real-World Example A hotel in a popular tourist destination noticed that their occupancy dropped significantly during the shoulder season.
However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. Bolded ones are the most typical.
For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency.
The best strategists do not set a static figure; timely and effective pricing strategies adjust rates in real-time based on current demand, ensuring that your property can maximise revenue during peak times and maintain or grow occupancy during quieter periods. Revenue management strategy 2.
It allows your hotel to tap into markets that can be impossible to reach through traditional hotelmarketing efforts. The corporate travel market can be a particularly valuable one to tap into, as it can be less price sensitive and can significantly boost mid-week and low season occupancy rates.
Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications. Hotelmarketing automation For hotels with limited resources, marketing can often fall by the wayside.
Maximize sales with a results-driven team In the bustling hospitality sphere, mastering sales techniques can set a hotel apart. It begins with laying out realistic targets, then on-point upselling and cross-selling, culminating in the art of tailoring unique sales alternatives. Click below to get your FREE download.
The same goes for CRM tool integration for enhanced marketing efforts, booking engine integration for direct bookings and revenue management solution integration to sell rooms at the best rate to increase occupancy and revenue. It ultimately increases their profitability by maximising revenue and occupancy.
Additionally, your booking engine acts as a direct communication channel, enabling personalized upselling, cross-selling, and the opportunity to highlight unique selling propositions (USPs) such as loyalty programs or exclusive discounts. Features That Get More Direct Bookings for Hotels 1.
Real-time insights : Smart systems provide instant data on everything from occupancy rates to energy consumption, allowing for quick, informed decision-making. Upselling on steroids : Intelligent systems identify opportunities to offer personalized upgrades and services, increasing average guest spend. Your room listens to you!
Get more feedback and turn it into actionable insights : hotels can send automated surveys and feedback forms to guests after their stay, helping to gather valuable feedback and insights into guest satisfaction, which can be used to improve the guest experience and drive loyalty.
AI-Driven Room Customization: Thanks to AI in hospitality, creating intelligent systems that automatically adjust various aspects of a hotel room based on user preferences, environmental conditions and real-time data is no longer a pipe dream.
A customer relationship management (CRM) system can be a fantastic tool to take your hotelmarketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.
For their analysis, hotels typically use demand signals like seasonality, occupancy rates, and competitors’ prices. between rates and occupancy), which can lead to spurious conclusions. Conversely, if competitors’ rates are trending up, the hotel can hold back rooms to sell later at higher rates, maximizing profit.
Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations. Mapping out these questions out in your strategy will help to set realistic goals.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time.
Packages and offers are two prominent ingredients of a successful hotel recipe. Offering discounts and packages quickly draw travelers into your hotel, intrigues them to make a reservation, and help you boost occupancy. Events are one of those special things that people usually look for when they explore hotels and gateways.
But it’s not just annoying; it hits hotels where it hurts the most– the wallet. Plus, it messes with the hotel’s overall occupancy rate, which is like the hotel’s report card. Consider offering the room to waitlisted guests or upselling to walk-in customers.
A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.
A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique. This could mean investing more in portable walls, diversifying furniture offered onsite, and for hotels, getting more creative about which spaces are bookable.
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