eTourism

JANUARY 12, 2015

Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

eTourism

JANUARY 19, 2015

Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas

Online Marketing 52

Online Marketing Marketing Market Hotel Marketing 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Refine

FEBRUARY 25, 2025

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results?

Online Marketing 52

Online Marketing 52

Refine

JUNE 3, 2024

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing The post What are the Best Marketing Strategies for Hotels on a Budget?

Marketing Strategy 52

Marketing Strategy Marketing Market Online Marketing 52

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DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Marketing Market 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

eTourism

JUNE 14, 2012

Landing pages have become an essential component of every business's online marketing strategy, and your resort is no exception.

Resorts 52

Resorts Online Marketing Marketing Strategy Marketing 52

eTourism

JUNE 2, 2014

Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing datathe list goes on. With so much to

Marketing 52

Marketing Market Online Marketing Hotel Marketing 52

eTourism

JUNE 24, 2012

You're probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community

Online Marketing 52

Online Marketing Marketing Market Hotel Marketing 52

eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Marketing 52

Marketing Market Online Marketing Marketing Strategy 52

eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing 52

Online Marketing OTA Consumer Marketing 52

eTourism

APRIL 19, 2017

Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo

Marketing Strategy 52

Marketing Strategy Marketing Market Online Marketing 52

eTourism

JULY 11, 2017

In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev

Online Marketing 52

Online Marketing Revenue OTA Marketing 52

eTourism

AUGUST 2, 2021

What do guests check about your hotel before booking? It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t

Online Marketing 52

Online Marketing Marketing Strategy Hotels Marketing 52

eTourism

AUGUST 5, 2016

With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu

Online Marketing 52

Online Marketing Resorts Hotels Marketing 52

STAAH

OCTOBER 4, 2022

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from.

OTA 97

OTA Intent Hotels Online Marketing 97

eTourism

OCTOBER 10, 2010

Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.

Resorts 40

Resorts Online Marketing Marketing Strategy Marketing 40

eTourism

MAY 29, 2019

At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre

Digital Marketing 40

Digital Marketing Market Marketing Online Marketing 40

Bookassist

JANUARY 11, 2022

Every major hotel brand and thousands of independents worldwide turned out to contribute 11,622 new verified product reviews, making this the most expansive and the most competitive year in HotelTechAwards history. They offer flexibility, professionalism, best practices, and are online marketing leaders.”

Digital Marketing 52

Digital Marketing Marketing Market Online Marketing 52

eZee Absolute

NOVEMBER 19, 2023

Also, traditional marketing methods aren’t that effective now. Online marketing is a surefire method, though it would take years for hotel owners to establish their strength. Online deals are booked by genuine guests and major transactions are paid in advance.

Hotels 98

Hotels Hiring Services Business 98

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Hotel Speak

JUNE 22, 2023

Similarly, Hotelogix users can drive direct bookings through strong marketing capabilities with the BookingWhizz tool. BookingWhizz, a prominent UK-based firm, specializes in cutting-edge booking technology and customized online marketing solutions designed specifically for the hotel industry.

Upsell 59

Upsell Revenue Hotels Online Marketing 59

Hotel Speak

JANUARY 11, 2024

Rebranding a hotel so that it is more appealing to a wider variety of clientele requires taking a strategic approach that takes into account several different aspects.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Are we shifting the budget from offline to online? Sorry, I just had to get this rant off my chest.

Marketing 59

Marketing Market Hotels ROI 59

Hotel Marketer

APRIL 8, 2023

For those just joining us, every day during this challenge, I’m going to try and do something different or better, Continue Reading

Hotels 87

Hotels Marketing Strategy Online Marketing Branding 87

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. This way, you stay top-of-mind of travelers who are actively planning their trip and have already shown interest in your property.

OTA 76

OTA Occupancy Hotels Revenue 76

Hotelogix

SEPTEMBER 15, 2022

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Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75

SiteMinder

JULY 13, 2024

Penetration pricing : Positioning yourself as the cheapest in the market, however be mindful you’ll still need to retain the opportunity to sell at higher rates. Skimming : Positioning your hotel among the most expensive, clearly highlighting why customers are paying more to stay at your property. Revenue management strategy 2.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

SEPTEMBER 4, 2024

How to improve conversions on your hotel’s most important landing pages Conversions are key not only to the success of your online marketing campaign, but also to the success of your hotel property. However, there are numerous tools available that can help to push these numbers even higher.

Hotels 75

Hotels Revenue Market Marketing 75

Hospitality Times

JANUARY 5, 2022

Optimize your SEO Want to know what makes a good hotel website? The pinnacle of effective hotel website design is Search Engine Optimisation (SEO), and attracting visitors through search engines must be a crucial aspect of your online marketing strategy.

Revenue 40

Revenue Hotels Hiring Sales 40