Hotel Management

JUNE 20, 2023

We’re not full – it’s winter in Sydney, and we’re not in the CBD – but we’re really happy and we haven’t had to rely on OTAs for Oxford House which has been a really a really, really pleasing result for our business.” We’ve seen the occupancies continue through these cooler months. “We’re

Business 242

Business Hotel Marketing Market Marketing 242

Belza

DECEMBER 10, 2023

Surprising Facts Hotel Owners May Not Know About OTA Guests | Hotel Marketing

OTA 52

OTA Hotel Marketing Hotels Marketing 52

Hospitality Net

FEBRUARY 26, 2024

The research by Morning Consult for the American Hotel and Lodging Association reveals a significant dominance of Online Travel Agencies (OTAs) in the U.S. hotel market, controlling 90% of online bookings and receiving over $50 billion annually from hotels.

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OTA Hotel Marketing Hotels Marketing 182

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.

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Hotel Marketing Market Marketing OTA 96

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Check out the top email marketing trends for 2024.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).

Hotel Marketing 78

Hotel Marketing Market Marketing Hotels 78

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

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Hotel Marketing Market Marketing Fair Share 95

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Demand Calendar

AUGUST 28, 2023

In the highly competitive hotel market, automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of overnight accommodation.

OTA 80

OTA Accommodation Hotel Marketing Hotels 80

Hotelogix

SEPTEMBER 16, 2024

Whether managing a big hotel chain or a small boutique property, working with OTAs helps you reach more travelers and fill more rooms.    This blog will explain OTAs, how they work, and why they're essential for hotels.   What are Online Travel Agencies (OTAs)?  How do OTAs Rank Hotels?

OTA 52

OTA Travel Cancellation Marketing 52

Hotel News Resource

AUGUST 8, 2023

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today’s podcast we dig into Expedia and VRBO’s new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.

OTA 52

OTA Hotel Marketing Market Marketing 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

eTourism

MAY 21, 2019

While the OTAs will pull in your hotel's broader audience - yes, a worthwhile strategy if you want to maintain a busy occupancy - it's still no reason to put your feet up and ignore the greater benefits of convincing customers to book direct. Maximising r

OTA 52

OTA Occupancy Business Hotels 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

eTourism

SEPTEMBER 19, 2018

These OTAs are masterfully designed to convert holiday browsers into room bookers within just a Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers.

OTA 52

OTA Travel Hotels Hotel Marketing 52

Webrezpro

MARCH 13, 2023

Online travel agencies (OTAs) like Expedia provide a reliable source of bookings, bringing more visibility to your property than you could reach alone. Expedia […] Source

OTA 82

OTA Travel Hotel Marketing Management 82

The Hotels Network Blog

JUNE 3, 2024

From online travel agencies (OTAs) and metasearch engines to a hotel’s website and social media channels. There are dozens of ways for travelers to book accommodations.

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OTA Accommodation Travel Hotel Marketing 98

eTourism

AUGUST 27, 2019

OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, a In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape.

Hotel Marketing 52

Hotel Marketing OTA Shopping Market 52

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

Hotel Speak

JULY 24, 2024

Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.

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OTA Hotels Revenue Revenue Management 79

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

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OTA Revenue Travel Hotels 98

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

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OTA Occupancy Hotels Revenue 76

gcommerce

AUGUST 21, 2023

On the surface, hotel metasearch may seem like yet another distribution channel, but it's vital to any successful hotel marketing strategy. Metasearch can improve the guest experience, help you beat online travel agencies (OTAs) to recapture direct bookings, and effectively target "bottom of the funnel" guests.

OTA 52

OTA Hotels Marketing Market 52

Webrezpro

MARCH 7, 2024

Add in OTA commissions, transaction fees, and even your marketing personnel and your Customer Acquisition Costs (CAC) could go through the roof. Digital ads, social media, website, email campaigns…hoteliers do (and spend) a lot to attract guests.

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OTA Marketing Market Revenue Management 90

Hotel Speak

AUGUST 13, 2024

A popular and cost-effective way to optimise this visibility is to leverage the Billboard Effect – where hotels can advertise for free on third-party websites, like Online Travel Agencies (OTAs) and metasearch platforms.

Revenue 87

Revenue Sales OTA Average Daily Rate 87

Webrezpro

OCTOBER 4, 2023

OTA commissions, transaction fees, loyalty programs, advertising campaigns, and sales and marketing personnel all contribute to the cost of acquiring new customers. Customer acquisition costs (CAC) are more or less what they sound like—how much money it costs to bring in a new guest.

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OTA Sales Marketing Market 84

Travelboom Marketing

MARCH 21, 2024

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

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Market Marketing Cost Per Click Email Marketing 97

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

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OTA Revenue Market Share Market 52

Hotel Management

MAY 22, 2024

The global travel market is currently worth US$2.3 But if you break it down in terms of the players – OTAs, travel agencies, hotel websites and other players – all of them will be growing at a rate of somewhere between 6-10%. What about the Australian hotel market in particular?

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Travel OTA Marketing Market 130

gcommerce

NOVEMBER 17, 2023

Whether you’re a seasoned hotelier or just getting started in hotel marketing, chances are you understand metasearch, OTAs, and the importance of direct bookings when it comes to maximizing your hotel’s revenue. If this sounds foreign to you, then I recommend you read our blog on what is a hotel metasearch engine.

OTA 52

OTA Hotels Business Marketing 52

STAAH

OCTOBER 4, 2022

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Offering a personalised and optimised experience on your website is one way to make guests feel special, even before they step into your hotel. Price is one of the main reasons guests use OTAs to book.

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OTA Intent Hotels Online Marketing 74

eTourism

JULY 25, 2013

Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the hospitality industry, providing a proven conduit for filling up rooms that would have otherwise stayed empty.

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OTA Travel Hospitality Hotel Marketing 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.

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Revenue Management Revenue Management OTA 98