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If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. Offering a slight discount for direct bookings , bundling services, or even running targeted ads can divert some of the OTA traffic straight to your hotel website , helping you save on hefty commission fees.
Channel Manager : A robust channel manager like eZee Centrix ensures that all your hotels rooms are synchronized across multiple online travel agencies (OTAs) and booking platforms, minimizing overbookings and maximizing visibility.
A popular and cost-effective way to optimise this visibility is to leverage the Billboard Effect – where hotels can advertise for free on third-party websites, like Online Travel Agencies (OTAs) and metasearch platforms.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.
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Hotels face a daunting challenge as travelers seek convenience and competitive prices: how to efficiently manage their room inventory across multiple online distribution channels while maintaining real-time updates and avoiding overbooking. This is where a hotel channel manager comes into play. What Is A Hotel Channel Manager?
A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. Connectivity with OTAs Not all online travel agencies (OTAs) are created equal.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.
This boosts visibility and drives direct bookings by attracting price-sensitive travelers who are ready to book Imagine a tool that allows hotels to create exclusive offers for metasearch users, such as a limited-time discount or a complimentary room upgrade for bookings made through a specific platform.
A channel manager is a vital piece of the puzzle, since it uses automation and real-time data to reduce manual tasks, cut down on overbookings, increase your online visibility and sell more rooms, and gain access to key performance insights.
They sought a solution that not only increased visibility on Online Travel Agencies (OTAs) and Global Distribution Systems (GDS) platforms but also sold the rooms at the best price and managed their inventories seamlessly. They also had to make sure they had enough rooms available for guests and that their prices were just right.
Hotelmarketing automation For hotels with limited resources, marketing can often fall by the wayside. That’s where technology can step in to facilitate the bulk of marketing automation. There are also automation tools that provide mobile concierge services to facilitate the fulfillment of guest requests.
Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.
It allows your hotel to tap into markets that can be impossible to reach through traditional hotelmarketing efforts. The corporate travel market can be a particularly valuable one to tap into, as it can be less price sensitive and can significantly boost mid-week and low season occupancy rates.
With eZee Centrix Channel Manager , you can easily manage pricing across multiple OTAs, ensuring that all your listings are updated in real time. Bonus: Avoid the dreaded overbookings that could turn your holidays into a nightmare before Christmas! Feast for the Festive Spirits Whats the quickest way to a guests heart?
For example, Cloud Hotel PMS allows them to integrate with the right solution provider to roll out contactless guest services that today’s guests like the most. They can work with a hotel channel manager to ensure real-time distribution of rates and inventories across OTAs for better visibility, more sales, and zero overbookings.
Given the fact most hotels have a diverse distribution network with a wide range of agents, this can be an extremely difficult task. With a hotel reservation system in place, all live rates and availability are automatically updated by the software.
By tracking things like how many people don’t show up, when they usually cancel, and what kind of rooms they booked, hotels can start to spot patterns. For example, if a hotel notices a spike in no-shows on weekends during peak season, they can adjust their staffing or overbooking strategy. So, where do you start?
By collaborating with influencers who align with their brand values, hotels can tap into established audiences, creating authentic and engaging content that resonates with potential guests. Here’s the impact of influencer partnerships on hotelmarketing.
Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.
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