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Offering a slight discount for direct bookings , bundling services, or even running targeted ads can divert some of the OTA traffic straight to your hotel website , helping you save on hefty commission fees. Dont Let Overbooking or Cancellations Kill Your Revenue With a major event like this, cancellations and no-shows are inevitable.
Channel Manager : A robust channel manager like eZee Centrix ensures that all your hotels rooms are synchronized across multiple online travel agencies (OTAs) and booking platforms, minimizing overbookings and maximizing visibility.
It allows you to target and market to a variety of consumer groups with different behaviour with an offer that matches their needs and budget level. What is HotelMarket Segmentation? As a revenue manager or hotelier, your hotelmarket segmentation shall help to identify the purpose of the trip: either business or leisure.
This centralized control meant they could easily track and control availability across all properties without the confusion of juggling multiple systems.Plus, it reduced the risk of overbooking and ensured that inventory was accurately managed across the board.
Goliath: Standing Out in a Crowded Market Feeling small next to the big chains? Can’t match big hotelmarketing budgets Hard to get noticed on booking sites Struggle to offer the same perks as chains Here’s what you can do: Show off your uniqueness: Are you family-run? Remember, being small can be your superpower.
By having a strategic partnership with third-party channels – including well-known brands like Booking.com or Expedia – hotels can significantly boost their number of bookings. With correct and competitive rates across all channels, hotels present a positive image of their property wherever a guest may find it.
Hotels face a daunting challenge as travelers seek convenience and competitive prices: how to efficiently manage their room inventory across multiple online distribution channels while maintaining real-time updates and avoiding overbooking. This is where a hotel channel manager comes into play.
The better the relationships with OTAs and sales partners, the more hotels benefit from additional visibility and promotions. However, it’s essential to ensure availability and rates are accurate at all times, to prevent overbooking, or under- or over-pricing products.
A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. In simple words, a channel manager is your 24*7 assistant in the digital world of bookings.
A channel manager is a vital piece of the puzzle, since it uses automation and real-time data to reduce manual tasks, cut down on overbookings, increase your online visibility and sell more rooms, and gain access to key performance insights.
The channel manager’s user-friendly interface and robust features made it easy to manage rates and availability across all connected channels, ensuring real-time updates and eliminating overbooking risks. This streamlined approach minimized the risk of overbooking or underbooking, ensuring optimal occupancy rates year-round.
This real-time synchronization reduces the risk of overbookings and discrepancies, ensuring a seamless experience for both hotel and guest. Hotels can easily expand their distribution reach by adding new channels or integrating with additional platforms without the need for complex infrastructure changes.
Given the fact most hotels have a diverse distribution network with a wide range of agents, this can be an extremely difficult task. With a hotel reservation system in place, all live rates and availability are automatically updated by the software.
Hotelmarketing automation For hotels with limited resources, marketing can often fall by the wayside. That’s where technology can step in to facilitate the bulk of marketing automation. There are also automation tools that provide mobile concierge services to facilitate the fulfillment of guest requests.
The hotel’s reliance on manual processes for managing room bookings led to frequent check-in delays, overbookings, and missed special requests. Challenges: Navigating Operational Hurdles Before adopting YCS solutions, Robusta Retreat faced significant operational challenges that hampered guest satisfaction and staff efficiency.
It allows your hotel to tap into markets that can be impossible to reach through traditional hotelmarketing efforts. The corporate travel market can be a particularly valuable one to tap into, as it can be less price sensitive and can significantly boost mid-week and low season occupancy rates.
In this context, one of the most transformative trends reshaping how hotelsmarket and sell their rooms is Attribute-Based Selling (ABS). This approach not only helps hotels meet and exceed guest experience but also optimizes their revenue potential. How to Implement Attribute-Based Selling in Hotels?
Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations. Mapping out these questions out in your strategy will help to set realistic goals.
Bonus: Avoid the dreaded overbookings that could turn your holidays into a nightmare before Christmas! With eZee Centrix Channel Manager , you can easily manage pricing across multiple OTAs, ensuring that all your listings are updated in real time. Feast for the Festive Spirits Whats the quickest way to a guests heart? Through their stomach!
Lack of Real-Time Updates: The absence of automated updates on room availability led to overbookings and last-minute cancellations, causing inconvenience to guests and loss of revenue for the hotel. The lack of automation also resulted in inefficient room allocation, further exacerbating the problem.
This centralized control meant they could easily track and control availability across all properties without the confusion of juggling multiple systems.Plus, it reduced the risk of overbooking and ensured that inventory was accurately managed across the board.
The absence of real-time visibility into hotel operations caused several issues that directly impacted both the staff and the guests. For instance, the lack of immediate access to room availability often led to double bookings or overbookings, leaving guests without the accommodations they were promised.
For example, Cloud Hotel PMS allows them to integrate with the right solution provider to roll out contactless guest services that today’s guests like the most. They can work with a hotel channel manager to ensure real-time distribution of rates and inventories across OTAs for better visibility, more sales, and zero overbookings.
By collaborating with influencers who align with their brand values, hotels can tap into established audiences, creating authentic and engaging content that resonates with potential guests. Here’s the impact of influencer partnerships on hotelmarketing.
Manual processes often led to errors, overbooking, and inefficiencies, causing frustration among staff and guests alike. One of the major hurdles was streamlining inventory management and keeping track of bookings amidst fluctuating demand and seasonal variations.
A well-planned marketing strategy can drive organic traffic to your website, increase direct bookings, and build strong relationships with guests before they even set foot in your hotel. Discover strategies to harness hotelmarketing channels to boost direct bookings with our comprehensive ebook.
By tracking things like how many people don’t show up, when they usually cancel, and what kind of rooms they booked, hotels can start to spot patterns. For example, if a hotel notices a spike in no-shows on weekends during peak season, they can adjust their staffing or overbooking strategy. So, where do you start?
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
Not only does the hotel miss out on an opportunity to get a direct booking, but it must also pay a commission to the OTA if a booking results. This is a key reason why metasearch campaigns are an essential part of a well-rounded hotelmarketing strategy.
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