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Headed up by Scott Boyes as CEO, Tony Ryan as Executive Chairman and Grant Alchin as Chief Operating Officer, the trio bring a collective industry experience of more than 90 years, extending across operations, commercial and legal, finance and asset management. Add to that, a growing team of experienced hotel industry leaders.
The campaign points to the experiences on offer at Choice Hotels and the value-for-money proposition across its portfolio of five brands across Australia and New Zealand, which includes the upscale soft brand Ascend Hotel Collection and Clarion Hotels and midscale and flagship brands Quality Hotels, Comfort Hotels and Economy brand, Econo Lodge.
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