Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Catala Consulting is your go-to partner.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Today, hotel automation tools are used to perform or augment an increasing number of tasks, from distribution to revenue management and guest communication.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. These extras help differentiate your website from OTAs and result in additional revenue for your property. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA 98

OTA Revenue Sales Hotels 98

SiteMinder

SEPTEMBER 4, 2024

If you find you’re running a hotel marketing campaign with high bounce rates, check that the landing page has relevance to your campaign, and that your audience segmentation is correct, as you may be delivering paid advertising or emails to the wrong people. If I had to describe SiteMinder in one word it would be reliability.

Hotels 75

Hotels Revenue Market Marketing 75

SiteMinder

JANUARY 8, 2024

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Below are some considerations that can help maximise your hotel revenue management strategies: 1.

Operations 59

Operations Management OTA Hotels 59

Hotel Speak

MAY 9, 2023

With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. By gathering and analysing guest data from multiple sources hotels can gain insights into guest behaviour and preferences.

Hotels 59

Hotels Upsell Revenue Marketing 59

SiteMinder

JANUARY 8, 2024

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Below are some considerations that can help maximise your hotel revenue management strategies: 1.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

JANUARY 10, 2025

Not only does the hotel miss out on an opportunity to get a direct booking, but it must also pay a commission to the OTA if a booking results. This is a key reason why metasearch campaigns are an essential part of a well-rounded hotel marketing strategy. Manage rates Strive to maintain rate parity across distribution channels.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52