Hotel Marketing, Revenue Management and Target Marketing

Hotel revenue management strategies and solutions

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management?

Revenue Management

Revenue Management Revenue Management OTA

Hotel Revenue Management Strategies

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management

Revenue Management Revenue Management Ancillary Revenue

5 best revenue management consulting companies and services

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management

Revenue Management Revenue Services Management

The Symbiotic Relationship of Revenue Management and Metasearch

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management

Revenue Management Revenue Management Digital Marketing

Make Smart Hotel Decisions with These Essential Revenue Management Reports

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? Flash Report Flash Report presents the summary of hotel performance metrics.

Revenue Management

Revenue Management Revenue Management Forecasting

6 Steps to Successful Hotel Management

Inn Quest

MARCH 2, 2023

In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.

Management

Management Target Marketing Marketing Strategy Revenue Management

Navigating the Costs: Smart Acquisition Strategies in Hotel Marketing

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Catala Consulting is your go-to partner.

Hotel Marketing

Hotel Marketing Market Marketing Real Estate

How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing

Hotel Marketing Market Marketing Average Daily Rate

A 2024 guide to hotel automation

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Today, hotel automation tools are used to perform or augment an increasing number of tasks, from distribution to revenue management and guest communication.

Revenue Management

Revenue Management Hotels Operations Revenue

6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy

Marketing Strategy Hotel Marketing Market Marketing

13 ways to attract more direct bookings for your hotel

Cloudbeds

MARCH 15, 2023

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. These extras help differentiate your website from OTAs and result in additional revenue for your property. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA

OTA Revenue Sales Travel

Hotel Management: Meaning, Types, and Operations

SiteMinder

JANUARY 8, 2024

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Below are some considerations that can help maximise your hotel revenue management strategies: 1.

Operations

Operations Management OTA Hotels

Hotel conversion: How to boost your booking conversion rate

SiteMinder

SEPTEMBER 4, 2024

If you find you’re running a hotel marketing campaign with high bounce rates, check that the landing page has relevance to your campaign, and that your audience segmentation is correct, as you may be delivering paid advertising or emails to the wrong people. If I had to describe SiteMinder in one word it would be reliability.

Hotels

Hotels Revenue Marketing Market

Hotel Management: Meaning, Types, and Operations

SiteMinder

JANUARY 8, 2024

Types of hotel management If we zoom in on accommodation management, it too can be divided into a few different categories, which reflect the broad range of tasks and challenges that hotel management presents. Below are some considerations that can help maximise your hotel revenue management strategies: 1.

Operations

Operations Management OTA Hotels

10 Smart Hotel Cost Control Ideas to Save Money

Hotel Speak

MAY 9, 2023

With the right approach, hotels can get their fair share of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. By gathering and analysing guest data from multiple sources hotels can gain insights into guest behaviour and preferences.

Hotels

Hotels Upsell Revenue Marketing

Market segmentation is a key piece of revenue management

Hotelier Magazine

DECEMBER 17, 2024

By Laura Pratt The more a hotel knows about its guests, the better it can entice them to book and the better it can meet their needs on site. This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy.

Revenue Management

Revenue Management Revenue Market Marketing

Hotel Sales Focus

Hotel revenue management strategies and solutions

Hotel Revenue Management Strategies

Trending Sources

5 best revenue management consulting companies and services

The Symbiotic Relationship of Revenue Management and Metasearch

Make Smart Hotel Decisions with These Essential Revenue Management Reports

6 Steps to Successful Hotel Management

Navigating the Costs: Smart Acquisition Strategies in Hotel Marketing

How to attract the right guests with hotel market segmentation (step-by-step guide)

A 2024 guide to hotel automation

6 Effective Hotel Marketing Strategies to Boost Your Revenue

13 ways to attract more direct bookings for your hotel

Hotel Management: Meaning, Types, and Operations

Hotel conversion: How to boost your booking conversion rate

Hotel Management: Meaning, Types, and Operations

10 Smart Hotel Cost Control Ideas to Save Money

Market segmentation is a key piece of revenue management

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