Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 98

Hospitality Occupancy Target Marketing Hotel Sales 98

Inn Quest

MARCH 2, 2023

In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Transient These guests are individuals traveling for business or leisure.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotel Speak

MARCH 27, 2024

Understanding Hotel Brand Positioning: The Cornerstone of Your Identity Brand positioning goes far beyond a catchy tagline or eye-catching logo. It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests?

Branding 98

Branding Hotels Marketing Market 98

Cloudbeds

JUNE 23, 2023

Hotel management can use this information to decide on pricing strategies , promotional campaigns, and service improvements. Additionally, these chatbots can be a powerful lead generation source, converting new leads into customers through follow-up processes or targeted marketing campaigns.

Upsell 98

Upsell Services Hotels Target Marketing 98

Hotel Speak

JUNE 6, 2023

Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. What new online marketing initiatives will we launch next year?

Marketing 59

Marketing Market Hotels ROI 59

gcommerce

DECEMBER 4, 2023

Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors. Embrace the power of GA4, and let data guide your hotel to new heights of success.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

eZee Absolute

SEPTEMBER 13, 2023

The feasibility of these investments depends on the hotel’s financial health and long-term strategy. Target Market Understanding the preferences of your target market is essential. Investing in technology upgrades, sustainability initiatives, and staff training is essential.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Cloudbeds

APRIL 15, 2024

Hotel marketing automation For hotels with limited resources, marketing can often fall by the wayside. That’s where technology can step in to facilitate the bulk of marketing automation. There are also automation tools that provide mobile concierge services to facilitate the fulfillment of guest requests.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotelier Magazine

DECEMBER 17, 2024

By Laura Pratt The more a hotel knows about its guests, the better it can entice them to book and the better it can meet their needs on site. This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

Hotelier Magazine

SEPTEMBER 12, 2023

For example, when a user has shown interest in a hotel ad, AI can show users similar or related hotels they may be interested in. Affiliate marketers use this information to create better-targeted marketing campaigns. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

gcommerce

AUGUST 27, 2024

Direct booking incentives: Revenue managers can create special offers and promotions that are exclusive to direct bookings, enticing travelers to book directly through the hotel's website. Success stories in luxury hospitality Many luxury hotels and resorts have successfully harnessed this symbiotic relationship.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Consistency Understand what you believe in and stick to it: this is the first step of your hotel branding process. Let Mediaboom guide you.

Branding 92

Branding Hotels Services Marketing 92

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously.

Hotels 52

Hotels Branding Marketing Market 52

Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels.

OTA 98

OTA Revenue Sales Hotels 98

Little Hotelier

OCTOBER 11, 2023

Hotel blog ideas to get you started What will the flavour of your hotel blog be? Will you write hotel marketing blogs? If you’re in search of hotel blog ideas, here are a few tips to get you started. Explore your speciality What makes your hotel unique? What subjects will you cover?

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

JULY 19, 2023

It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. Top 5 Luxury Hotel Brands Here’s a list of the most luxurious hotel brands for you to check out.

Branding 63

Branding Travel Services Marketing 63

MediaBoom

MARCH 14, 2024

By collaborating with influencers who align with their brand values, hotels can tap into established audiences, creating authentic and engaging content that resonates with potential guests. Here’s the impact of influencer partnerships on hotel marketing.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Hotelier Magazine

JULY 11, 2023

For example, when a user has shown interest in a hotel ad, AI can show users similar or related hotels they may be interested in. Affiliate marketers use this information to create better-targeted marketing campaigns. The post AI Moves into Utility Mode for Hotels appeared first on Hotelier Magazine.

Digital Marketing 40

Digital Marketing Scale Marketing Market 40

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

eZee Absolute

MAY 13, 2024

For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target. The revenue manager can launch targeted marketing campaigns or adjust pricing strategies for specific room types or dates to fill the gap.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Xotels

APRIL 3, 2024

Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations. Revenue management starts by analysing the market and competition.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. You have to be kind of targeted and specific in your marketing. I’m your host, Ryan Embree.

Hospitality 97

Hospitality Marketing Market Business 97

SiteMinder

SEPTEMBER 4, 2024

If you find you’re running a hotel marketing campaign with high bounce rates, check that the landing page has relevance to your campaign, and that your audience segmentation is correct, as you may be delivering paid advertising or emails to the wrong people.

Hotels 75

Hotels Revenue Market Marketing 75

SiteMinder

JULY 13, 2024

Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue. Open pricing Open pricing defines the flexibility hotels around the globe have to set their prices at different levels depending on the various target markets and distribution channels they deal with.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

FEBRUARY 23, 2024

Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market. Learn more about how we helped JW Marriott Houston Downtown stand out in the luxury hotel market.

Consumer 90

Consumer Branding Market Research Marketing 90