Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 And this number is only set to increase with the rise in disposable income and social media presence — resulting in luxury travel becoming a hot commodity among travelers willing to pay premium prices. But what exactly makes luxury travel brands so appealing?

Branding 63

Branding Travel Services Marketing 63

Hotel Speak

JUNE 6, 2023

The world of travel and hospitality has always been at the mercy of change. As travelers become savvier, they’re looking for more than just a place to stay — they want a truly memorable experience. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.

Hospitality 101

Hospitality Accommodation Travel Tourism 101

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotel Speak

MARCH 27, 2024

Understanding Hotel Brand Positioning: The Cornerstone of Your Identity Brand positioning goes far beyond a catchy tagline or eye-catching logo. It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests?

Branding 98

Branding Hotels Marketing Market 98

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. Instant gratification is a significant factor in travelers’ behavior when researching their next trip. The hospitality chatbot’s main goal is to help travelers find solutions no matter where or what device they use. Fast and easy.

Upsell 98

Upsell Services Hotels Target Marketing 98

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Sales Hotels 98

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Capturing more market share, or penetrating new markets was just not in their mindset. Email marketing.

Marketing 59

Marketing Market Hotels ROI 59

eZee Absolute

SEPTEMBER 13, 2023

Let’s explore some of the key impacts these shifts are having on hotels: The Rise of Online Booking: Remember the time when you had to call hotels to book a room? In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online.

Consumer 59

Consumer Hospitality Hotels Accommodation 59

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. What are you expecting and, and how is your team preparing for this busy travel season?

Hospitality 97

Hospitality Marketing Market Business 97

MediaBoom

AUGUST 6, 2024

It involves pinpointing the specific type of traveler your hotel aims to attract. This could be a business traveler, a leisure tourist, a family, or a specific demographic like millennials or luxury seekers. What are their pain points when traveling? Hotels are everywhere. What amenities are they looking for?

Branding 92

Branding Hotels Services Marketing 92

Hotelier Magazine

DECEMBER 17, 2024

By Laura Pratt The more a hotel knows about its guests, the better it can entice them to book and the better it can meet their needs on site. This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Little Hotelier

OCTOBER 11, 2023

A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. Hotel blogs represent a golden opportunity to attract more guests. It’s also useful if you give travellers something actionable to take away with them.

Hotels 52

Hotels Travel Motels Accommodation 52

Hotelier Magazine

SEPTEMBER 12, 2023

The same applies to different forms of digital marketing and we are seeing how the travel industry is applying AI across many disciplines. SEO continues to be a key marketing tactic for travel businesses and comprehensive travel SEO touches on a wide range of different tactics and strategies.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

SiteMinder

JULY 13, 2024

Inventory management Along with managing inventory per rate-type, inventory management considers how rooms are allocated across your booking channels, optimising the mix of direct bookings, online travel agency reservations (OTAs), traditional travel agents and everything in between. How do they book and travel?

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

APRIL 15, 2024

Up until a few years ago, hotels had been hesitant to adopt emerging technologies built to automate and streamline operations. When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Here are three excellent examples.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Little Hotelier

OCTOBER 11, 2023

Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives. It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Learn more Why is hotel email marketing important?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

JANUARY 10, 2025

For travelers, planning a vacation can be a lot of work. To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. Watch now What is hotel metasearch?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Hotelier Magazine

JULY 11, 2023

The same applies to different forms of digital marketing and we’re seeing how the travel industry is applying AI across many disciplines. Additionally, search engine optimization (SEO) continues to be a key marketing tactic for travel businesses.

Digital Marketing 40

Digital Marketing Scale Marketing Market 40

Inn Quest

AUGUST 15, 2023

The hospitality industry is experiencing a constant surge in online hotel bookings in today’s fast-paced and interconnected world. A hotel channel manager is a software tool used in the hospitality industry to manage and synchronize online distribution channels. To read a short guide on hotel market segmentation, click here.

Management 52

Management Global Distribution System Overbooking OTA 52

SiteMinder

SEPTEMBER 4, 2024

In fact, travellers from across the globe are beginning to abandon their bookings on the payment page if it fails to function in the way they expect. For instance, it’s a bad sign if travellers are exiting from a page that’s involved in your hotel’s booking process.

Hotels 75

Hotels Revenue Market Marketing 75

MediaBoom

FEBRUARY 23, 2024

Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market. Learn more about how we helped JW Marriott Houston Downtown stand out in the luxury hotel market.

Consumer 90

Consumer Branding Market Research Marketing 90

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 52

Operations Management OTA Hotels 52

eZee Absolute

MAY 13, 2024

For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target. The revenue manager can launch targeted marketing campaigns or adjust pricing strategies for specific room types or dates to fill the gap.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

eZee Absolute

JULY 3, 2024

The travel industry is constantly evolving, and keeping up with the latest trends can be overwhelming. Enter Web3 marketing – an exciting approach for hotels. So, what is Web3 marketing for hotels? This creates a more trustworthy relationship between hotels and guests.

Marketing 52

Marketing Market Hotels Marketing Strategy 52

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40