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By hyper-personalising your campaigns to specific audiences, you are able to increase your conversion rates, powering your upselling, and at the same time increasing your guest loyalty.
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.
The Campaigns Manager addresses critical pain points in the hospitality sector, allowing hotels to automate communications triggered by key guest actions , such as booking confirmations, check-in notifications, or departure messages.
Revinate , a direct booking platform transforming the hospitality industry, offers a powerful way to enhance the guest experience and increase your propertys revenue through its Upsells feature. What is the upsells feature? The dual benefits of upsellingUpselling is a win-win for both hotels and your guests.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketing strategies that captivate guests and boost bookings. Hotelmarketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
With this seamless and end-to-end integration, Hotelogix aims to help hotels efficiently upsell and increase direct bookings for more revenue. The integration between Hotelogix’s cloud Hotel PMS and BookingWhizz’s CRM solution will enable hotels to keep track of guest preferences.
Short message service (SMS) marketing can bring a strong return on investment, with a 98 percent open rate. You can send notifications, responses, upsells, and more to the right guests at the right time. For hoteliers, it’s easier than ever with specialized messaging software integrated through your property management system (PMS).
Upsell with Mobile Solutions Leverage YCSs Mobile App for easy upselling and guest engagement. Embrace AI-Powered Revenue Management Tools like YCSs Revenue Management System (RMS) analyze booking trends, competitor rates, and market demand to optimize your pricing strategy during peak Songkran periods.
To help make the most of your time at the Independent Hotel Show London, we’ve compiled this quick list of must-visit hotelmarketing and hotel technology exhibitors. Seeking the perfect connection between hotels and their guests, HiJiffy created a powerful Guest Communications Hub.
of guests added an upgrade to their reservation while checking in, with an average upsell value of $48. Expect more hotels to encourage online check-in and offer more features and personalized experiences to meet this increasing demand. Online check-ins and upgrades continue to increase.
The chatbot can guide travelers through booking, answer queries, and facilitate reservations seamlessly, leading to increased conversion rates, direct bookings , and upselling opportunities. Increased upselling Chatbots can boost your upselling potential by providing a personalized guest experience.
This podcast covers everything from AI integration in travel to economic factors influencing the hotel sector, making it essential for decision-makers who want to stay ahead. The podcast also explores data-driven marketing techniques and case studies of successful campaigns.
A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotelmarketing and guest loyalty.
What do these travel trends mean for hotelmarketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers.
By leveraging a diverse array of distribution channels, hotels can tap into different market segments and geographical regions, increasing visibility to attract high value customers which unlocks opportunities for upsell, therefore increasing the revenue potential.
Second, you still have to invest in marketing efforts to attract travelers and remain competitive. Include upsells and add-ons during the booking process Let guests personalize their stay as much as possible using add-ons, upsells, and packages integrated into your booking engine.
Digital check-in & keyless entry Mobile check-in and keyless entry streamline the whole check-in experience by allowing guests to upload ID documents (using facial recognition) to the hotel app on their smartphone before arrival and bypass the front desk completely with digital key cards. Learn more 8.
It is a holistic endeavour that involves a toolkit of methodologies such as market analysis, demand forecasting, dynamic pricing, personalized segmentation, distribution channel optimization, length-of-stay considerations, upselling, cross-selling, and seamless technological integration.
Where assets are seeing declines in revenues or GOP, we have been able to work with the operating teams to implement contingency plans to mitigate any expected shortfalls while also focusing on revenue-generating opportunities, including shifting business mix, upselling, menu pricing, reconsidering our banquet and catering guidelines, etc.
For instance, if the majority of guests are professionals staying one or two days for business meetings, marketing family-friendliness isn’t very effective. Time- and Location- Specific Marketing Campaigns. Big data for hotels offers many exciting opportunities beyond these four applications.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. By mastering this art, you can unlock a whole new level of profitability for your hotel. These are the techniques that can significantly boost your hotel’s revenue without a ton of extra effort.
Use your website, social media, and email marketing to showcase your F&B offerings, spa services, tours, and other amenities. Upselling and Cross-Selling Train your staff to upsell and cross-sell ancillary services during check-in or throughout the guest’s stay.
With booking engine data integration and comprehensive reporting, hotelmarketers and managers make data-driven decisions that maximize revenue and drive business growth. Automated pricing and AI-based optimization help hotel brands do more with limited staff.
By working with integrated technology solutions, F&B will work smarter, creating a more positive work environment by optimising productivity and enhancing operational excellence.
Maximize sales with a results-driven team In the bustling hospitality sphere, mastering sales techniques can set a hotel apart. It begins with laying out realistic targets, then on-point upselling and cross-selling, culminating in the art of tailoring unique sales alternatives. Click below to get your FREE download.
It allows your hotel to tap into markets that can be impossible to reach through traditional hotelmarketing efforts. The corporate travel market can be a particularly valuable one to tap into, as it can be less price sensitive and can significantly boost mid-week and low season occupancy rates.
Smart hotels not only boost guest satisfaction, but can also help hotels become more efficient and profitable via enhanced operations and increased insights. How big is the smart hotelmarket?
Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Delivering a higher-end service also helps a hotel in terms of reputation management.
It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives.
Upsell other hotel amenities Revenue possibilities go well beyond simply selling your rooms. Go even further by allowing hotel visitors to purchase amenities such as soap, kitchenware, bathrobes, and so on, especially if the hotel has a distinct sense of style. What makes up your revenue team?
Get more feedback and turn it into actionable insights : hotels can send automated surveys and feedback forms to guests after their stay, helping to gather valuable feedback and insights into guest satisfaction, which can be used to improve the guest experience and drive loyalty.
Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotelmarketing efforts. Integrated payment system The days of cash payments and taking cards over the phone are gone in the hotel industry.
Hotel packages are more than just bundled offerings; they’re a strategic asset that can significantly elevate your business on multiple fronts. Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities.
By extending its platform with VenueLytics, Sojern can now support hotelmarketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay and builds long term loyalty, according to the company.
Additionally, your booking engine acts as a direct communication channel, enabling personalized upselling, cross-selling, and the opportunity to highlight unique selling propositions (USPs) such as loyalty programs or exclusive discounts. Features That Get More Direct Bookings for Hotels 1.
This is also prime time for upselling potential guests from their original reservation. Guests will be more receptive to any cross-selling and upsell offers while on the property. Arrival First impressions are everything. If guests haven’t heard from you since they booked, this is even more important.
Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications. Hotelmarketing automation For hotels with limited resources, marketing can often fall by the wayside.
The key to successful CRM implementation is to provide prospects and guests with the right information at the right time to ease friction and influence a designed outcome, such as a booking or package upsell.
Margins at hotels and other accommodation properties can be manipulated in a number of ways, from reducing expenses to increasing revenue in specific areas to contribute to better overall finances. This blog will give you a full guide to hotel profit margins and how you can boost the profitability of your hotel or accommodation business.
A customer relationship management (CRM) system can be a fantastic tool to take your hotelmarketing strategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.
Penetration pricing : Positioning yourself as the cheapest in the market, however be mindful you’ll still need to retain the opportunity to sell at higher rates. Skimming : Positioning your hotel among the most expensive, clearly highlighting why customers are paying more to stay at your property. Revenue management strategy 2.
CPA <20%) This requires that hotels to take a different and more fluid approach to their hotelmarketing budget allocation. PPC Campaigns Pay-per-click (PPC) advertising is a cornerstone of successful hotelmarketing, enabling properties to target potential guests with precision.
It can also be used as part of your marketing strategies to highlight the features guests love in hotelmarketing campaigns. If costs climb without commensurate increases in hotel revenue, it can weigh heavily on the hotel’s balance sheet. Guest experience key performance indicators (KPIs).
Upselling using Personalized Recommendations: Using machine learning techniques, AI algorithms analyze guest data collected from hotel management system s. Through this method, AI can identify upselling opportunities by leveraging guest preferences and historical data.
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