Hotel News Resource

APRIL 16, 2024

We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 76

KPI Market Marketing Digital Marketing 76

Hotel News Resource

MARCH 21, 2023

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

KPI 98

KPI Revenue Hotel Sales Sales 98

eZee Absolute

OCTOBER 17, 2022

Hotel sales is one of the most daunting aspects, isn’t it? Most sales professionals always find it frustrating when closing a lead takes forever. Every hotel, irrespective of its shape and size, can speed up its sales cycle. What Is a Hotel’s Sales Cycle? Why a Sales Cycle Is Important for Hotels?

Sales 52

Sales Hotel Sales KPI Hotels 52

Nuvho

AUGUST 30, 2021

Most have heard of SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and this method should be used to KPI your performance. If you don’t know why you are on a social media in the first place then you have some questions that need answering. This goal is specific because we have identified the platform and the metric.

Management 52

Management KPI Business Services 52

Amadeus Hospitality

DECEMBER 20, 2022

Air traffic data sets, social media advertising and detailed branding KPI analysis have contributed to these partners’ 2022 success stories. New solutions and product enhancements evolved our existing portfolio and delivered a “one-stop-shop” for DMOs.

Shopping 52

Shopping Services Market Marketing 52