Hotel News Resource

APRIL 16, 2024

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

KPI 75

KPI Market Marketing Digital Marketing 75

Hotel News Resource

MARCH 21, 2023

HSMAI’s KPI workgroup — composed of industry thought-leaders across the commercial disciplines — has concluded that today’s successful leaders focus on total revenue and its relation to profit. This suggests that our 'headline KPI' should be TrevPAR or GOPPAR versus RevPAR.

KPI 98

KPI Revenue Hotel Sales Sales 98

eZee Absolute

OCTOBER 17, 2022

Hotel sales is one of the most daunting aspects, isn’t it? Most sales professionals always find it frustrating when closing a lead takes forever. Every hotel, irrespective of its shape and size, can speed up its sales cycle. What Is a Hotel’s Sales Cycle? Why a Sales Cycle Is Important for Hotels?

Sales 52

Sales Hotel Sales KPI Hotels 52

Amadeus Hospitality

DECEMBER 20, 2022

Delphi Select , a streamlined version of Delphi for select service properties, as well as management companies and hotel chains needing all properties to work within the same database, has now been translated into French – with German and Spanish to follow in early 2023 – allowing the solution to expand into several new markets.

Shopping 52

Shopping Services Market Marketing 52

Nuvho

AUGUST 30, 2021

Most have heard of SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and this method should be used to KPI your performance. If you don’t know why you are on a social media in the first place then you have some questions that need answering. This goal is specific because we have identified the platform and the metric.

Management 52

Management KPI Business Services 52