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Revenuemanagement consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering.
A newly-hired salesperson requires at least 90 days to get a firm understanding of current top accounts and marketing plans by market segment and account. During onboarding, a hotelsalesmanager would also learn the same fundamentals for the hotels in their compset, as well as comparable properties in the overall market.
For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. This data can then be used to make changes to improve revenuemanagement, occupancy, guest experience, and operational efficiency.
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