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ELEVAT3 launches sales & marketing division

Hotel Business

Revenue management consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering.

Sales 111
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Knowland releases Market Segmentation tool

Hotel Business

Knowland , a provider of data-as-a-service insights on meetings and events for hospitality, has launched Market Segmentation, an add-on feature designed to help on-property sales teams better understand and target the right group segments booking in their market. 31 by reaching out to clientcare@knowland.com.

Market 59
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3 Ways to Elevate Your Hotel Sales Strategy for 2024

Amadeus Hospitality

Partner with a technology provider that offers both historical and forward-looking insights so you can better understand what’s coming into your market, and how your performance stacks up against your competitive set. Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies.

Sales 52
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Cendyn acquires Knowland

Hotel Business

The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space, according to Cendyn. Knowland’s platform includes market intelligence data on meetings and events gathered from more 7,500 hotels across the U.S.

Events 64
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Strategies to Win in the Corporate Transient Segment

Hotel News Resource

A hotel’s ability to influence and increase market share requires a thoughtful, well&researched strategy. Winning a targeted segment begins months if not years in advance of the annual RFP process.

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REIT Alert: Website Valuation for Hotel Investors

Travelboom Marketing

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. If “et cetera” doesn’t include website performance and digital marketing analytics, that’s the problem. Should it be?

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Hotel Advertising 2024 – Master Our 11 Proven Tactics

MediaBoom

A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. Ensure potential customers can easily find your hotel’s information with updated listing on Google Business Profile and accurate contact information.