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To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

Hospitality Net

Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.

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HSMAI Global Launches Certified Hotel Sales Leader (CHSL) Certification

Hospitality Net

The Hospitality Sales and Marketing Association International (HSMAI) Global is proud to announce the launch of its Certified Hotel Sales Leader (CHSL) certification.

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HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024

Hospitality Net

Moving beyond resilience, our industry’s sales, marketing, and revenue optimization talent strategies have in many ways transformed, and this report is evidence of that journey. As the HSMAI Foundation releases our 2024 State of Talent Report, it’s heartening to witness our sector not just bouncing back but thriving.

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Hotel sales manager: Job skills and responsibilities

SiteMinder

What is a hotel sales manager? A hotel sales manager is a professional hired by a hotel to develop and manage sales strategies , with the aim of increasing brand visibility, bookings and revenue. What does a hotel sales manager actually do? What does a sales manager do in a hotel?

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Knowland Adds Sub-Market Filter to Its Search and Dashboard Functions

Lodging

ARLINGTON, Virginia—Knowland announced an advanced data enhancement, Sub-Market Filter, to its popular Market Snapshot Report. As markets normalize and accounts evolve in the meeting and events space, hotel sales teams need detailed data analytics to help them source new business.

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Knowland Provides Market Segmentation Add-on for Sales Teams

Lodging

ARLINGTON, Virginia—Knowland announced an add-on feature designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set.

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How to use email to sleigh hotel sales this holiday season

Hospitality Net

For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers.