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HSMAI Global launches Certified Hotel Sales Leader certification

Hotel Business

The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.

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Leveraging the Essence of Luxury for Effective Marketing Strategies - By Veronika Mercier

Hotel News Resource

This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. Discover the essence of luxury!

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The Rise of the Non-Professional Meeting Planner and What it Means for Hotel Sales Teams

Lure Agency

This is where hotel sales teams have a real opportunity to shine. Cory Falter recently had the opportunity to chat with Kristi White , Hospitality Leader & Consultant on the InnSync Show , about the rise of the non-professional meeting planner and what that means for hotel sales teams. And here’s the secret sauce.

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Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing - By Carly Ferranolo

Hotel News Resource

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

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5 Place Based Marketing Strategies for Hotels - By Davis Keeter

Hotel News Resource

This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. You can find a Best Western location near almost all national parks in the US. Here are our top tips.

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Top 5 Hospitality Blogs You Shouldn’t Miss Out from 2023

STAAH

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

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Essentials of Hotel Marketing | Content, SEO and SEM

Hotel News Resource

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.