Hotel Business

AUGUST 20, 2024

Revenue management consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering.

Sales 111

Sales Marketing Market Revenue Management 111

Hotel News Resource

SEPTEMBER 17, 2024

Sales and marketing are closely intertwined in the hotel industry, as both functions work together (along with revenue management and distribution) to maximize revenue and build long&term customer relationships.

Marketing Strategy 45

Marketing Strategy Sales Marketing Market 45

STAAH

AUGUST 1, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue.

Occupancy 90

Occupancy Hotel Sales Revenue Sales 90

Hotel Business

JUNE 4, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified Hotel Sales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.

Hotel Sales 64

Hotel Sales Sales Sales Leadership Digital Marketing 64

Hospitality Net

SEPTEMBER 29, 2023

For close to a century, Hospitality Sales & Marketing Association International (HSMAI) has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields.

Hotel Sales 245

Hotel Sales Closing Sales Revenue 245

Hospitality Net

APRIL 12, 2024

In the hospitality industry, traditional metrics like revenue performance and guest satisfaction have long been the go-to indicators for assessing a hotel’s business health.

Hospitality 179

Hospitality Hotel Sales Revenue Sales 179

Hospitality Net

MARCH 4, 2024

The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, a cornerstone resource for sales, marketing, and revenue optimization leaders, offers a roadmap for navigating these changes. This year’s report is more than findings and forecasts.

Forecasting 178

Forecasting Hotel Sales Revenue Sales 178

Hospitality Net

MARCH 11, 2024

In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms.

Hiring 201

Hiring Hotel Sales Revenue Sales 201

Hospitality Net

MAY 7, 2024

We explore this in the excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024.

Hotel Sales 199

Hotel Sales Revenue Sales Operations 199

Hospitality Today

JUNE 30, 2024

Technology has made it possible for hotel sales, marketing and revenue management functions to become more integrated

Hotel Sales 40

Hotel Sales Sales Revenue Management Revenue 40

Little Hotelier

MARCH 10, 2024

What is hotel sales software? Hotel sales software is a specialised tool designed for the hospitality industry to manage and optimise sales activities. It centralises information on bookings, customer interactions, and revenue streams, allowing hoteliers to efficiently track performance and make informed decisions.

Hotel Sales 52

Hotel Sales Sales Revenue Management Revenue 52

Hotel Speak

NOVEMBER 12, 2024

For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. Optimized email campaigns are the gift that keeps giving By optimizing your email database and marketing campaigns, conversions will increase. Ho, ho – oh no!

Hotel Sales 74

Hotel Sales Sales Hotels Email Marketing 74

Hospitality Net

APRIL 13, 2023

Thynk, a global provider of advanced technology solutions for data-driven hotel sales and operations management, today announced details on its latest successful round of investment, resulting in $13 million received in Series A funding.

Hospitality 254

Hospitality Hotel Sales Revenue Sales 254

Hospitality Net

MARCH 29, 2024

The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, explores the idea: Hands-on learning is the only way to build a pipeline of talent ready for unknown roles. You have to build this talent because you cannot buy them (McCarthy, 2023).

Hospitality 130

Hospitality Revenue Management Pipeline Revenue 130

Hospitality Net

MARCH 18, 2024

In the recently released HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, the second trend investigates how the gig economy and fractional staffing models are changing talent sourcing.

Hiring 147

Hiring Hotel Sales Revenue Sales 147

Hotel News Resource

NOVEMBER 19, 2024

Article - Webinar: Playoff Insights - How Professional Sports Can Impact Your Hotel’s Revenue - See clearly when games change market dynamics

Revenue 40

Revenue Marketing Market Hotel Sales 40

Hotel News Resource

JUNE 18, 2024

The CHSL certification is tailored for hospitality sales leaders who are proficient in leading high-performing teams, demonstrating overall commercial acumen, applying best practices in hotel sales to drive revenue growth, and more.

Hotel Sales 45

Hotel Sales Sales Revenue Hotels 45

Hotel News Resource

JUNE 26, 2024

Picture this: Marketing campaigns are in full swing, beautifully crafted, and meticulously executed to entice guests. Meanwhile, the revenue management team is diligently fine-tuning pricing strategies to optimize profits. Peaceful and cohesive like a Paula Detlefsen painting.

Revenue Management 40

Revenue Management Revenue Marketing Market 40

Hospitality Net

APRIL 5, 2024

The insights presented in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024 are attributed to HSMAI board members and leaders from these meetings.

Hotel Sales 130

Hotel Sales Revenue Sales Marketing 130

Amadeus Hospitality

AUGUST 1, 2023

This quarter’s data shows that 14 of the top markets have fully recovered group revenue in comparison to the same time in 2019. The Index also includes filters to view top event market segments and industries booking group events, allowing hoteliers, DMOs and CVBs to closely track trends and adapt their business strategies accordingly.

Average Daily Rate 52

Average Daily Rate Revenue Business Market 52

Little Hotelier

MAY 18, 2023

What is hotel sales? Hotel sales is about managing the process of attracting, engaging, and converting guests into paying customers. It includes various strategies and tactics around marketing, winning reservations, providing incredible guest experiences, and encouraging repeat business. Want an example?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Hotel News Resource

OCTOBER 4, 2023

With growing operational costs hotels need to get creative about ways to drive more Revenue. Ancillary and other revenue streams are becoming more and more important as the days go on and are moving to be included, if not already, under the revenue optimization umbrella.

Revenue 102

Revenue Hotels Operations Hotel Sales 102

Hotel News Resource

MARCH 4, 2024

The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, , offers a roadmap for navigating these changes. The hospitality industry is continually reshaped by transformative trends and innovations. This year's report is more than findings and forecasts.

Forecasting 86

Forecasting Hotel Sales Sales Revenue 86

Hotel News Resource

NOVEMBER 4, 2024

At the Commercial Strategy Conference, HSMAI hosted a roundtable for Chief Revenue Officers where industry experts pinpointed five main challenges and discussed ways to tackle them.

Revenue 40

Revenue Branding Hotel Sales Sales 40

Hotel Business

AUGUST 7, 2024

. “Since joining us in 2020 as SVP, revenue generation, Vickie has been an invaluable member of our team,” said Greg Friedman, managing principal/CEO, Peachtree Group. “Vickie has successfully guided us through the pandemic’s challenges with her strategic insights and ability to optimize our hotel revenues.

Management 111

Management Revenue Management Revenue Sales 111

Hotel Business

SEPTEMBER 28, 2023

National hotel ownership, management and development company Dellisart LLC has experienced record growth for its subsidiaries Hotel Sales Max, Hotel Rev Max, Hotel Digital Max, as well as its full-service management company. Dellisart serves almost 100 properties through its various offerings.

Email Marketing 103

Email Marketing Hotel Sales Sales Revenue 103

Hotel News Resource

MARCH 18, 2024

In the recently released HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, the second trend investigates how the gig economy and fractional staffing models are changing talent sourcing.

Hotel Sales 81

Hotel Sales Revenue Sales Marketing 81

STAAH

DECEMBER 18, 2023

Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog

Hospitality 91

Hospitality Occupancy Target Marketing Hotel Sales 91

Hotel News Resource

MAY 1, 2024

Sources predict that hotels' pricing power will remain strong. However, we don't need a pandemic recovery to fall into the trap of overpricing. Why do we do this?

Revenue Management 81

Revenue Management Revenue Marketing Market 81

Amadeus Hospitality

NOVEMBER 28, 2023

Partner with a technology provider that offers both historical and forward-looking insights so you can better understand what’s coming into your market, and how your performance stacks up against your competitive set. Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies.

Sales 52

Sales Hotel Sales Events Cancellation 52

Amadeus Hospitality

OCTOBER 18, 2023

markets have recovered 99.1% The Index combines event data from Knowland with hotel booking data from Amadeus to give both individual and aggregate views of the key drivers of hotel performance and is updated on a quarterly basis. The third quarter of this year shows the top 25 U.S. 2. Las Vegas 114.0%

Average Daily Rate 59

Average Daily Rate Business Revenue Events 59

Hospitality Tech

JANUARY 9, 2024

He will oversee all disciplines within marketing including brand and tactical marketing, public relations, partnerships, social media and digital platforms as well as global and hotel sales organizations, revenue management, the Select Guest Loyalty

Revenue Management 52

Revenue Management Hotel Sales Resorts Revenue 52

Hotel News Resource

NOVEMBER 28, 2023

As the year winds down, it is crucial to assess the current state of a revenue strategy mindset within your hotel organization. Revenue leaders are tasked with the mission of getting buy-in from all stakeholders and departments within the hotel by breaking down the data and explaining the why behind the strategy.

Revenue 70

Revenue Hotels Hotel Sales Sales 70

Lure Agency

MARCH 7, 2023

That’s where relationship marketing comes in. By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. What is Relationship Marketing? Those are the kinds of leads we like!

Marketing 52

Marketing Market Marketing Strategy Sales 52

Hotel News Resource

OCTOBER 2, 2023

For close to a century, the Hospitality Sales & Marketing Association International (HSMAI) has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields.

Hotel Sales 64

Hotel Sales Closing Sales Revenue 64

Hotel News Resource

MARCH 11, 2024

In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms.

Hiring 49

Hiring Hotel Sales Sales Revenue 49

Hotel News Resource

OCTOBER 31, 2023

Matt Webb and James Barton lift the lid on the challenges of revenue transformation to re-envision a new sales ethos and methodology for today’s modern buyers

Revenue 59

Revenue Business Sales Hotel Sales 59