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Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Skift Blog

Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Cendyn Read the Complete Story On Skift

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Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

Skift Blog

Skift Take: If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Events 296
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Yatra Looks to Grow its Corporate Travel Profile – India Report

Skift Blog

It is the ninth-largest market globally for business travel expenditure. Skift Take: Business travel in India is on a rise. Yatra's agreement with Cipla is the latest development as online travel agencies in India work to profit from this segment. Bulbul Dhawan Read the Complete Story On Skift

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