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A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying targetmarkets, setting sales goals, and creating a plan to achieve those goals.
From pricing analysis to targetedmarketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?
A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying targetmarkets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue.
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Veriu Group CEO, Zed Sanjana, and developer Tim Gurner are celebrating a successful first six months of Veriu Collingwood, with the apartment hotel garnering strong occupancy and room rates since opening. Tell us a bit about Veriu Collingwood and what makes this hotel particularly unique? It is a mix.
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What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
What is a hotel director? A hotel director oversees the daily operations of a hotel, ensuring everything runs efficiently while delivering a high standard of guest service. The title can varysome properties use terms like hotel manager, lodging manager, or director of hospitalitybut the core responsibilities remain the same.
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San Diego, CA – Cloudbeds has today revealed plans to become the world’s first property management system (PMS) to connect every facet of hotel operations into a single intelligence network, powered by causal and multimodal AI. Cloudbeds Intelligence will unlock new revenue potential for hoteliers across every aspect of their business.”
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Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations. Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Diverse demographics.
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As travelers become pickier and competition grows tougher, hotels and resorts need to up their game. The Winning Plan for Your Hotel To bring in more guests, you need a complete strategy that looks at different parts of your business. It's vital to understand your targetmarket. Does this ring a bell?
What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.
In the past, more than 90% of the hotel guests were foreigners, particularly Chinese visitors. During the COVID-19 outbreak, the hotel had to adjust its approach to fit the situation by focusing primarily on attracting Thai and European tourists who are slowly returning to Thailand.
From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.
As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. From setting the right prices to attracting the right guests, every decision you make impacts your hotel's bottom line. What is Revenue Management in Hotels?
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Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability.
Moreover, a hotel room can’t be returned if it doesn’t meet expectations. Here we share strategies and best practices for capturing more bookings through hotel eCommerce. What is hotel eCommerce? In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet.
A competitive set is a group of rival properties that are selected by a hotel in order to benchmark its performance against similar businesses. Guest experience: It can reveal guest preferences, and opportunities to better cater to your targetmarket. You can conduct a comp set hotel analysis by following the basic steps below.
Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? Flash Report Flash Report presents the summary of hotel performance metrics.
They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. Direct bookings have become essential to any independent hotel’s distribution mix. Still, it’s important to note that all bookings are innately good.
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
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When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotelmarketing campaign that captivates your target audience and delivers tangible results.
Hopper is a trusted platform for booking hotels with a solid reputation in the travel industry. Though it started with flight bookings, its move into hotel reservations has been widely appreciated. Why Should Hoteliers Know About the Hopper App for Hotels? How does Hopper work for hotels ?
For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?
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Whether you accept transient or group business to your hotel is more than just a revenue management question. And what is the philosophy of the hotel, the ownership, the general manager, and other stakeholders? But running a hotel like that, your team is going to be stressed! It’s also a risk management question.
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The right software is a game-changer for hotel success, shaping everything from operational efficiency to guest satisfaction. As technology continues to advance, hotels have transformed the way they manage daily tasks and interact with guests. Let’s take a look at some essential software solutions every hotel should consider.
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What is hotel inventory management? Hotel inventory management is the practice of ensuring your room inventory is sold efficiently and effectively for the best possible results. This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business.
What is a hotel CRM? A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Learn more 2.
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