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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Hotel management system provider RoomRaccoon has unveiled its annual global report, RoomRaccoon Report 2022, “A Year of Impact: What’s Next?” In August, RoomRaccoon’s clients in Europe had record-breaking occupancy levels averaging 64% in comparison to 61% in August 2019. Hotels are generating better revenue.
It gives you data from only one income source and is based on an occupancy rate that’s also an incomplete representation. It’s a more flexible metric that allows you to analyze rooms only (which rooms have the best utilization to revenue ratio) or to track your entire hotel space.
Exceptional guest experience can elevate a hotel’s reputation and increase revenue and repeat stays. An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling?
To grow or maintain occupancy rates hoteliers must be willing to innovate, experiment and adapt. While there’s no simple, universally effective solution for increasing hoteloccupancy, these strategies prove effective in the right circumstances.
Founded in 1990, Chokhi Dhani is an India-based hospitality brand having multiple resorts, hotels, and restaurants across the country and abroad including Jaipur, Jaisalmer, Indore, London, Dubai to name a few. Their occupancy rate has increased by 20% with a supporting 25% lift in revenue.
In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. A loyalty program can encourage guests to keep coming back, which boosts your occupancy rate.
The report highlights that hoteliers view increasing occupancy and improving operational efficiencies as key priorities, with 85% of hoteliers anticipating that personalization could help deliver over 5% in incremental revenue. As a result, the hotel saw a 46% increase in unique package bookings and an 8.9%
Setting the right price for your hotel rooms is crucial for driving revenue and maximizing profitability. However, there are many factors that can influence your hotel’s pricing strategies. What is Hotel room pricing? What is Hotel room pricing? Hotel room pricing is a critical element of revenue management for hotels.
Hotels in over 15 countries already use Visito, supporting guests from more than 140 countries worldwide. By simplifying communication and enhancing the guest experience, Visito allows hotels and rental properties to focus more on hospitality while cutting down on operational overhead.
One standout performer is Evansville, IN, where hotels are set to witness a more than fivefold increase in arrivals (505%) over the two dates, compared to the same period last year. Reflecting this surge in demand, SiteMinder’s figures show that the average cost of a hotel room in the city will be up 48.7% last year to $334.18
San Diego, CA – Cloudbeds has today revealed plans to become the world’s first property management system (PMS) to connect every facet of hotel operations into a single intelligence network, powered by causal and multimodal AI. This level of decision intelligence simply hasn’t been available until now.”
It gives you data from only one income source and is based on an occupancy rate that’s also an incomplete representation. It’s a more flexible metric that allows you to analyze rooms only (which rooms have the best utilization to revenue ratio) or to track your entire hotel space.
What is a hotel reservations manager? A hotel reservations manager oversees the entire booking process at a hotel. Their job is to ensure accuracy, efficiency, and a smooth experience for guestsall while complying with hotel policies and procedures. For hotel owners, the value of this role goes beyond daily operations.
Let’s be honestrunning a hotel while managing its revenue at the same time is a balancing act. So, let’s provide you with a list of revenue management tools to simplify managing your hotel so much easier: What are Revenue Management Tools? Proven results: Hotels working with Xotels have seen ADR increases of 10-25%.
Let’s delve into some of the key trends shaping the future of revenue management in the hotel industry: 1. Hotel Revenue Management using Omnichannel Data In today’s interconnected world, harnessing omnichannel data is essential for optimizing revenue management strategies.
Several key themes emerged from the research, including a primary focus of investment on ‘improving operational efficiencies during times of high occupancy’ (43%). Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process.
What are hotel promotions? Hotel promotions are tailored offers aimed at attracting guests and enhancing bookings. Table of contents Why should hotels offer booking promotions? Not only that, but they may spread the word to other potential guests, earning your hotel powerful social proof. Valentine’s Day or Christmas).
For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line.
Nearly 20% of guests checked in online, and one in five hotels diversified revenue by monetizing spaces beyond hotel rooms. The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers,” said Matt Welle, Mews CEO. For the U.S.
Revenue optimization in hotels is a comprehensive strategy that accounts for all revenue streams and uses data to enhance the overall revenue performance of the business. It’s a holistic process that hotels can use to effectively manage pricing, inventory, distribution, customer demand, and more to promote revenue growth.
Imagine you have a new employee working at the front desk of your cozy hotel in the Alps. This enables hoteliers to create a comprehensive library of knowledge specific to their hotel and locate anything from a single search bar. Why is multimodal AI important for hotels? Watch the full video from Passport 2024.
For instance, Diego De Ponga, Corporate Director of Revenue Management at Palladium Hotel Group, believes the classic definition of revenue management is unrealistic in today’s market, where selling inventory demands more flexibility. “I They would sell the same price to everyone and assume that 100% occupancy was the ultimate goal.
Google Ads help the hotels to enhance their online presence, increase direct bookings , and boost visibility on search engines. This guide explains how Google Ads can help you get more bookings and stand out from other hotels. This guide explains how Google Ads can help you get more bookings and stand out from other hotels.
Hotel distribution has always been a critical aspect of the hospitality industry. Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. We look at where hotels can review distribution strategies to maximise market potential.
One of the main challenges for hotels is creating accurate forecasts in the short, medium, and long term. Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. The study analyzed booking data of U.S.
However, an often overlooked element in this equation is the role of hotel reception staff. These frontline employees are instrumental in shaping the guest experience, impacting occupancy rates, and ultimately driving revenue. Training reception staff in upselling techniques is crucial for maximizing these opportunities.
What is a hotel overbooking strategy? The hotel overbooking strategy is a revenue management technique that hotels use to maximise occupancy and revenue. By deploying this strategy a hotel is insuring itself against possible cancellations by having secured guests who can fill cancelled bookings.
Introduction: The Hotelier’s Dilemma Imagine this: It’s the busiest night of the year at your hotel. With the increasing complexity of hotel operations , having a centralized system that automates reservations, housekeeping updates, and billing processes can make all the difference. Manual processes lead to costly errors.
While you want them to choose your hotel (and ideally book through your website), you should also aim to maximize the performance of your booking channels to generate more revenue at lower acquisition costs. That’s the essence of a hotel distribution strategy. What is a hotel distribution strategy?
With that in mind, it’s an opportune time for hotel operators to reassess their revenue strategies to capitalise on the influx of travellers. Historically, hotel performance has been measured by room-based metrics such as Revenue per Available Room (RevPAR), Average Daily Rate (ADR), and occupancy.
This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. In this article, we break down this key metric for hotels, providing tips to improve profitability and how technology can simplify reporting. Rent costs. Restructuring costs. in H1 2023.
The online hotel booking process is how guests book and pay for a stay at your hotel. This process is made possible by your hotel’s website, open 24/7 to greet potential guests and turn their interest into confirmed stays. Table of contents Why is an online booking process important for hotels?
As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. With travel restrictions lifted, hotels are gearing up to welcome guests again.
There is no set formula to increase a hotel’s revenue, it can be achieved by creating a good promotion plan, tapping into sources of ancillary revenue , upselling and other marketing strategies. Ancillary services such as restaurants, spa treatments, meetings and event spaces can generate more profit for your hotel.
What is hotel revenue? Hotel revenue is the income your business earns from selling rooms or other products and services to guests. This blog will give you all the best ideas on how to increase revenue at your hotel. You can also sell local products or run classes to give your revenue a boost. Which brings us to the next tip… 5.
Picture a system that displays your hotel's current status and forecasts its future. This is what hotel business intelligence software accomplishes. This guide will explore how hotel business intelligence operates, why it matters, and how it can boost your hotel management. You need real facts to decide things.
Several key themes emerged from the research, including a primary focus of investment on “improving operational efficiencies during times of high occupancy (43%).” Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process.
Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. Here's a detailed guide on transforming your hotel's revenue management to focus on profit maximization. Train your staff to identify and capitalize on upselling opportunities.
What is a hotel CRM? A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. Hotel CRM software can be an effective tool for improving your hotel’s reputation, revenue, and efficiency. Let’s look at some of the best options available to your hotel.
What are hotel activities? Hotel guest activities are services offered by hotels to engage and entertain their guests, and to enhance the overall experience during their stay. these activities might take place at the hotel or be offered as off-site experiences. Learn more Why are guest activities important in hotels?
However, in the past few years, there has been a rapid acceleration of solutions as travelers become more sophisticated, with higher expectations , and hotels are expected to do more with less. RMS for all A significant result of the growing integration in hotel technology is the growing adoption of revenue management systems.
Discount pricing is a revenue management strategy where prices are lowered temporarily or for certain conditions to attract guests and boost occupancy rates. By offering discounted prices, hotels aim to increase demand, especially during off-peak periods, without compromising on profitability. OTAs OTAs are a double-edged sword.
What is a hotel package? A hotel package is a curated bundle of amenities, services, and experiences designed to enhance a guest’s stay while offering added value. Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to purchasing each element separately.
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