STAAH

AUGUST 1, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue.

Occupancy 96

Occupancy Hotel Sales Revenue Sales 96

Hotel Management

SEPTEMBER 24, 2024

Over 500 hotel industry leaders have gathered at the Te Pae Christchurch Convention Centre for the third annual AHICE Aotearoa, hosted by HM Magazine and Hotel Council Aotearoa. We’re delighted with the support from Christchurch and Te Pae, which is keen to attract new hotel investment to the region,” Doolan said.

Events 147

Events Hotels Target Marketing Accommodation 147

STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Let’s explore some tips to maximize your hotel’s profitability during this festive period.

Target Marketing 92

Target Marketing Cancellation Forecasting Revenue 92

Revinate

JULY 24, 2024

The Arca in Hong Kong used unified customer profiles that included all spending behaviors to implement targeted marketing campaigns, resulting in a revenue lift of HK$ 1.6M (over $200k USD) and an average revenue of HK$117k (nearly [.]

Revenue 52

Revenue Target Marketing Hotels Market 52

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Read Also: What is Dynamic Pricing in Hotels?

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. From setting the right prices to attracting the right guests, every decision you make impacts your hotel's bottom line.   What is Revenue Management in Hotels?

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Hotel Speak

JULY 19, 2024

Whether you accept transient or group business to your hotel is more than just a revenue management question. And what is the philosophy of the hotel, the ownership, the general manager, and other stakeholders? For this scenario, we’re thinking about just a room without considering F&B or any other revenue streams.

Revenue 62

Revenue Management Revenue Management Average Daily Rate 62

STAAH

OCTOBER 15, 2024

The right software is a game-changer for hotel success, shaping everything from operational efficiency to guest satisfaction. As technology continues to advance, hotels have transformed the way they manage daily tasks and interact with guests. Let’s take a look at some essential software solutions every hotel should consider.

Operations 93

Operations OTA Overbooking Revenue 93

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? Flash Report Flash Report presents the summary of hotel performance metrics.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 96

Hospitality Occupancy Target Marketing Hotel Sales 96

SiteMinder

SEPTEMBER 22, 2024

What is a hotel subscription? A hotel subscription is a service that allows guests to pay a recurring fee—typically monthly or annually—in exchange for ongoing benefits like room access, discounts, or special perks. Table of contents Why should hotels consider subscription plans?

Hotels 93

Hotels Revenue Services Target Marketing 93

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

gcommerce

AUGUST 27, 2024

When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenue management is paramount. The role of revenue management in luxury hospitality At the core of revenue management lies the art of optimizing room rates and availability to maximize revenue.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. The Beginnings: 1970s and 1980s Origin in Airlines : The concept of Revenue Management originated in the airline industry post-deregulation. Initially, these were simple, focusing on basic principles of supply and demand.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. At their most simple, they’re gatherings for connection, and at their best, they’re experiences that leave lasting impressions on hotel guests and attendees alike. Networking events These events are all about connections.

Events 59

Events Revenue Hotels Management 59

Lure Agency

MARCH 24, 2023

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels The concept of a hybrid workstyle is revolutionizing businesses and salespeople. What Working Collaborative Group Gatherings Means for Hotels What is it? Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

SiteMinder

SEPTEMBER 6, 2023

The online hotel booking process is how guests book and pay for a stay at your hotel. This process is made possible by your hotel’s website, open 24/7 to greet potential guests and turn their interest into confirmed stays. Table of contents Why is an online booking process important for hotels?

Hotels 98

Hotels Revenue Occupancy Services 98

Inn Quest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

SiteMinder

AUGUST 29, 2023

What are hotel costs? For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. Hotel construction costs The foundation of any hotel begins with its construction.

Revenue 52

Revenue Hotels OTA Operations 52

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. While they may peak during the holidays, many hotels are missing out on their potential for year-round sales. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales 89

Sales Consumer Target Marketing Email Marketing 89

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

SiteMinder

APRIL 11, 2024

Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations. Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Diverse demographics.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. What is a hotel chatbot?

Upsell 98

Upsell Services Hotels Target Marketing 98

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue.

OTA 107

OTA Overbooking ROI Hotels 107

STAAH

FEBRUARY 21, 2023

Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run. There is no set formula for an optimal distribution mix that applies to all hotels.

Hotels 83

Hotels Target Marketing Management Revenue Management 83

SiteMinder

MAY 21, 2023

In the past, more than 90% of the hotel guests were foreigners, particularly Chinese visitors. During the COVID-19 outbreak, the hotel had to adjust its approach to fit the situation by focusing primarily on attracting Thai and European tourists who are slowly returning to Thailand.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Cloudbeds

MARCH 3, 2023

From restaurants and lounges to spas and gift shops, hotels today offer a lot more than just a place to sleep. A POS system lets you quickly process and record transactions across your property to improve the guest experience, streamline operations , and conduct better revenue management. What is a POS system for hotels?

Sales 98

Sales Hotels Revenue Services 98

Demand Calendar

APRIL 3, 2023

According to an article by STAAH, a New Zealand-based technology company specializing in cloud-based channel management and booking engine for accommodation providers, no set formula for an optimal distribution mix applies to all hotels. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 83

Target Marketing Accommodation Services Management 83

Cloudbeds

MARCH 23, 2023

Moreover, a hotel room can’t be returned if it doesn’t meet expectations. Here we share strategies and best practices for capturing more bookings through hotel eCommerce. What is hotel eCommerce? In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet.

OTA 98

OTA Digital Marketing Marketing Market 98

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. Just as personal relationships thrive on authenticity and engagement, so too does a hotel’s connection with its guests. In fact, a strong brand can increase revenue by up to 23%. Let’s explore the 14 essential steps to creating a legendary hotel brand in 2024: 1.

Branding 92

Branding Hotels Services Marketing 92

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

STAAH

MARCH 19, 2024

In the competitive hospitality industry, securing direct bookings is vital for hotel success. Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships. They enable personalized experiences, data collection, and targeted marketing efforts.

Target Marketing 97

Target Marketing Accommodation Marketing Market 97

MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 92

Hotels Accommodation Target Marketing Business 92