gcommerce

MAY 28, 2024

Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.

Market 82

Market Marketing Consumer Intent 82

Hotel Business

DECEMBER 19, 2022

If your hotel ESG targets include energy savings and return on investment (ROI), you might consider: Encouraging guests to reuse their towels and linens before laundering. This data can empower your organization to track progress and measure ROI from specific programs, as well as craft an accurate and transparent sustainability story.

ROI 59

ROI Dining Intent Business 59

BCV

APRIL 11, 2023

Brands that are present 24/7 and ready to capture these high-intent customers will improve guest satisfaction, which translates into loyalty and in turn, produces higher ROI. A lower-funnel retargeting campaign focused on converting high-intent prospects and repeat customers. How many per quarter?

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

MediaBoom

SEPTEMBER 21, 2023

Working with an SEO expert is beneficial for increasing online rank, generating more leads, increasing traffic, and getting more ROI for SEO campaigns. They’ll use a suite of tools to unearth profitable keywords within your niche or industry that match the search intent of your target audience.

ROI 52

ROI Services Business Hiring 52

MediaBoom

JULY 31, 2024

The strategy includes understanding keyword intent to match user expectations, organizing keywords into clusters for cohesive topic coverage, and integrating keywords seamlessly into content to enhance readability and SEO value. How can we track local SEO ROI? Can SEO generate real ROI for businesses? Absolutely.

Services 94

Services Sales Market Marketing 94

MediaBoom

OCTOBER 6, 2023

Accurately Respond to Search Intent Content only converts when it applies to the user’s search intent. If you’re a dermatology practice without medspa offerings in another state, visiting your website will not solve the search intent. Accurately responding to search intent includes in-depth keyword research.

Digital Marketing 96

Digital Marketing Marketing Strategy Intent Market 96

BCV

AUGUST 4, 2021

Some of the most valuable actions are the ones with high intent, such as shares and saves. These engagements are valuable, as they signal affinity and intent – and can lead to conversion-oriented interactions. Tracking conversions is the path to knowing your true ROI. Not all engagement is created equally.

Market 52

Market Marketing Intent ROI 52

MediaBoom

AUGUST 23, 2024

First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI).

Resorts 91

Resorts Market Marketing Marketing Strategy 91

BCV

FEBRUARY 23, 2022

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Be intentional with placement–leverage the data and paid media. In this article, we’re going to visit those stops and determine what the success factors look like for each of them.

Consumer 52

Consumer Hospitality ROI Intent 52

MediaBoom

JUNE 28, 2023

But as it helps you tap into prospects already in the buying stage, this could help you get a great return on investment (ROI) almost immediately instead of waiting for months to earn it organically. Note that determining search intent could be difficult with such ad groups. You pay a fee for each click.

Real Estate 52

Real Estate Market Marketing Intent 52

SiteMinder

JUNE 27, 2024

Attracting 400+ million unique visitors every month, it is one of the most popular destinations on the internet, and unlike other large platforms like Facebook and Google, almost every TripAdvisor visitor has some form of purchase intent. All in all it’s a compelling advertising proposition. So should you capitalise on sponsored placements?

Cost Per Click 52

Cost Per Click Hotels Business Market 52

MediaBoom

AUGUST 8, 2023

Contact Mediaboom; we can help you establish your brand as an authority with content that converts and brings higher ROI! To reach the right customers on the world’s largest search engine, it’s important that you choose the right keyword match type for the user’s search intent. Mediaboom is here to help.

Real Estate 98

Real Estate Digital Marketing Market Marketing 98

MediaBoom

OCTOBER 31, 2023

Match the keywords with the appropriate clusters by common themes, user intent, or content topics. Long-tail keywords are advantageous for improving conversion rates and enhancing user intent targeting. The alignment of your long-tail keywords should be between term specificity and user intent.

Intent 93

Intent Business Sales Digital Marketing 93

MediaBoom

MAY 27, 2024

Here are some goals you can anticipate achieving: Increased visibility and reach Targeted advertising to relevant audiences Improved ROI through a pay-per-click model Whether your hotel is a small one-off or a growing chain, using Google Ads can act as a springboard for growth without having to sink a lot of money.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure. These fabled misconceptions can sour any strategic marketing plan.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Little Hotelier

MARCH 15, 2023

That means that more than four in five potential guests who have shown intent to book don’t end up following through. The numbers back it up: Little Hotelier users have boosted their bookings by up to 46% , and have enjoyed an ROI of 63x ! The travel sector has one of the highest cart abandonment rates of any industry – a whopping 81.7%

Hotels 59

Hotels OTA Market Research ROI 59

MediaBoom

APRIL 2, 2024

Intentional Content: Create blog posts and articles that answer questions luxury buyers have, such as those on design, financing, etc., Measuring Success and ROI Once your luxury real estate marketing strategy is in motion, it’s time to track the performance using available analytics. and utilize relevant short- and long-tail keywords.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

MediaBoom

AUGUST 18, 2023

To get a good return on investment (ROI), you need to define your campaign goals. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Google display ads capture user intent, but their biggest benefit is building brand awareness and increasing visibility.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

Cloudbeds

OCTOBER 17, 2024

Here we break down strategies to maximize ROI on direct channels. Chatbots Generative AI-based chatbots on hotel websites can engage with visitors in multiple languages, identifying purchase intent and making personalized offers.

OTA 76

OTA Occupancy Hotels Revenue 76

MediaBoom

MARCH 9, 2023

Its intention is meant to capture the attention − and, hopefully, dollars − of wealthy, discerning, and selective travelers. Second, it’s highly effective – the ROI (return on investment) for email marketing is remarkable. According to this post concerning luxury email marketing , such an approach can bring an ROI of over 2500%.

Market 52

Market Marketing Travel Marketing Strategy 52

Social Tables

SEPTEMBER 22, 2017

When you’re looking at potential customers, it is important to split these users based on their levels of intent, LTV (lifetime value), and even their consumption patterns. This is a waste of money and can damage your campaign’s ROI. Segmenting your users is an essential part of an effective retargeting campaign.

Business 60

Business Hotels ROI Intent 60

MediaBoom

AUGUST 15, 2023

They should align with search intent and provide valuable information to increase conversions and enhance the user experience. Create Engaging and Relevant Landing Pages Your landing pages are the destination of potential guests who click your PPC ads, so you must make them relevant and engaging.

Market 93

Market Marketing Hotels Cost Per Click 93

Social Tables

SEPTEMBER 16, 2016

From smartphones to tiny homes, people are intent on getting the most purpose and utility out of everything these days—including events! Creating original and unexpected on-site experiences fortifies individuals’ ROI for attending. 1) Value Added, Multifunction Versatility. .

Events 60

Events Business ROI Intent 60

MediaBoom

JUNE 29, 2023

FAQs from Real Estate Owners about Facebook Ads Busy real estate professionals need to know if Facebook provides the ROI they need for their business. Using a person’s intent from previous searches, dynamic ads can populate across Facebook and Instagram. If you need assistance with your real estate Facebook ads strategy, contact us.

Real Estate 93

Real Estate Sales Business Hiring 93

Cloudbeds

FEBRUARY 16, 2024

Cendyn can effortlessly integrate with other software solutions to take advantage of intent and loyalty data, which helps to increase direct bookings and enhance online visibility. ALICE by Actabl ALICE is an all-in-one operations platform designed to streamline hotel operations, improve productivity, and enhance guest satisfaction.

Sales 52

Sales Upsell Hotels Market 52

MediaBoom

DECEMBER 15, 2023

You also have to make sure it matches user search intent, or it will lead to an increased bounce rate. This leads to a positive brand reputation, top-tier customer loyalty, better user engagement, and increased conversion, sales, and ROI. Good scores on these metrics indicate a good user experience.

Digital Marketing 90

Digital Marketing Market Marketing Business 90

MediaBoom

OCTOBER 26, 2023

Mobile app analytics resource UXCam reports that every dollar a company spends in UX generates a return of $100, an ROI of more than 9,000 percent. Your content should focus on search intent, answering questions the average person searching for a query would want answers to.

Market 90

Market Marketing Business Sales 90

MediaBoom

MARCH 15, 2024

Keyword Targeting: Focus on Intent, Not Just Volume: While high-volume keywords might seem appealing, prioritize terms that reflect a purchase intent. According to a McKinsey & Company , companies that leverage customer data effectively experience a 10-20% increase in marketing ROI.

Digital Marketing 97

Digital Marketing Marketing Strategy Branding Market 97

MediaBoom

AUGUST 14, 2023

You can also rely on this calculator to determine your advertising ROI. Ad relevance is a measure of how well your ad content gels with search intent. Your dollars should stretch further for a more expansive campaign. Predicting your daily clicks based on a budget comes easily with our handy Google Ads cost calculator.

Real Estate 52

Real Estate Display Ads Business Target Marketing 52

Lure Agency

MARCH 7, 2023

RELATED: How Creating Content Builds Relationships and ROI in the Hospitality Industry Why is Relationship Marketing Important for Hotel Sales Pros? By targeting prospects who are likely to yield high returns on investment, you can more quickly identify and close high-value sales opportunities.

Market 52

Market Marketing Marketing Strategy Sales 52

MediaBoom

APRIL 14, 2023

Through effective lead generation, you can expand your customer base, increase revenue, and improve ROI. However, if you identify what channels your prospects use, you can get an edge in the game with effective resource allocation and create maximum impact with the highest possible ROI.

ROI 90

ROI Market Marketing Business 90

MediaBoom

NOVEMBER 2, 2023

Attracts high-intent traffic Improves the user experience Increases ROI Low-cost marketing strategy Download Our Latest Whitepaper 10 Website Must Haves to Drive Traffic & Generate New Leads Does your website have all 10? You must select keywords relevant to your audience that align with search intent.

Intent 86

Intent Services Business Digital Marketing 86

MediaBoom

FEBRUARY 28, 2024

This ongoing engagement is crucial for converting high-intent leads into loyal patrons, reinforcing the brand’s status as an emblem of luxury and exclusivity. How do luxury website designs differ from standard designs?

Branding 81

Branding Shopping Real Estate Digital Marketing 81