MediaBoom

JUNE 10, 2024

Market your content on social media Generation Xers are mostly outside of the luxury brand target market, but not all. Here, they count down their hottest looks and accessories through list posts, write inspiring profiles on their designers, and try to intrigue you to do a little shopping as well.

Branding 88

Branding Market Marketing Marketing Strategy 88

Cloudbeds

MARCH 15, 2023

That way, you keep them from leaving your site to rate shop on OTAs, and you also give them a reason to book by showing that you have the best rate. Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

NOVEMBER 14, 2023

If they have already seen ads for your business and are already familiar with your brand, then your company may be the first one they call when the time comes to start shopping around. Digital advertisement works like traditional radio and TV ads except they can follow people in your target market around on the internet.

Display Ads 83

Display Ads Services Business Branding 83

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Identify the keywords they search for, understanding their search intent.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

OCTOBER 26, 2023

Organic traffic can broaden your brand, helping you reach new audiences, and you use tailored measures to ensure you reach your target market. Many businesses have brick-and-mortar stores, but with more consumers preferring to shop online , businesses must rise to the occasion.

Market 85

Market Marketing Business Sales 85

MediaBoom

MAY 27, 2024

You can set up a negative keywords list that’s account-specific, which will then apply across your shopping and search inventory when running relevant ad campaigns. Expect advancements in contextual targeting and leveraging user intent to deliver relevant ads without compromising personal information.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Cloudbeds

JANUARY 10, 2025

For hotels, a metasearch strategy gets you in front of high-intent travel shoppers, with the potential to generate bookings at a lower cost than other distribution channels. Wego allows users to shop and compare flight and hotel prices from over 700 travel sites. Compete with OTAs. Metasearch engine advertising is crowded with OTAs.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52