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Evolving Past ROAS as the Primary Marketing KPI

Hospitality Net

We had an engaging discussion around other KPI’s that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives.

KPI 240
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Escape KPI Paralysis: Streamline Your Hotel's Performance Metrics

Demand Calendar

Three essential aspects should be considered in-depth when deciding on the crucial KPIs for a specific hotel. It is crucial to ensure that the selected KPI effectively measures what it is intended to and minimizes conflicts within the organization. These include relevance, clarity, and measurability.

KPI 85
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Evolving Past 'Return On Ad Spend' As the Primary Marketing KPI - By Stephanie Smith

Hotel News Resource

We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. Read on for some key takeaways and ideas to get started.

KPI 75
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Length of Stay is the Best KPI for Proving the Value of Wellness Investments

Hospitality Net

The word ‘optimization’ implies the use of data and measurements for continuous business improvement, but it also implies making tradeoffs and devoting limited resources to certain tasks ahead of others.

KPI 130
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How to do an in-depth analysis of my hotel website’s performance?

Hospitality Net

In a previous article, we gave you the 8 key performance indicators (KPI) to monitor the efficiency of your website. Here we give you other tools and KPIs to deepen the analysis of your hotel website’s performance.

KPI 130
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Length of Stay is the Best KPI for Proving the Value of Wellness Investments

Hospitality Net

The word ‘optimization’ in today’s world implies the use of data and metrics for continuous business improvement, but it also implies making tradeoffs and devoting limited resources to certain goals ahead of others.

KPI 100
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Optimiser la gestion hôtelière grâce à des objectifs pertinents et à un suivi actif des KPI

Experience Hotel

Comment adapter vos objectifs à votre situation, les principaux KPI à suivre, les outils indispensables pour un reporting efficace ? Le cas pratique de Simon, expert en reporting et KPI hôtelier Simon, ancien directeur adjoint d’un hôtel à Angoulême, partage son expérience. Quels sont les KPI principaux en gestion hôtelière ?

KPI 52