KPI Market Penetration Revenue Management 
SiteMinder
JUNE 2, 2022
Your KPI would be how many room nights you have sold at any point during May. Quick tips to develop your KPIs: Limit the amount of KPIs you have; keep it to big priorities. Clearly define how you will measure each KPI. Set a specific target for your KPI. There are many metrics that support revenue KPIs.
SiteMinder
OCTOBER 9, 2023
MPI – Market penetration index is a way to directly compare yourself with your competitors. This is calculated by: your occupancy rate / market occupancy rate x 100. A healthy occupancy rate is certainly an indicator of success but is much too general to rely on.
SiteMinder
DECEMBER 7, 2023
That said, there are some best practices that can help you along your own unique rate management journey. What is the hotel industry standard for measuring the effective management of room rates? There’s no single KPI that perfectly describes how effective your rate management is.
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