gcommerce

MAY 3, 2023

Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach.

Market 97

Market Marketing Cost Per Click Digital Marketing 97

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

gcommerce

MAY 22, 2023

If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? KPIs should avoid measurements that you are unable to impact.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Travelboom Marketing

APRIL 6, 2023

Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important?

KPI 52

KPI Real Estate Market Share Market 52

SiteMinder

OCTOBER 10, 2022

The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale. Your index number tells you whether or not your hotel is outperforming your compset against three key KPIs: occupancy, ADR and RevPar.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Xotels

APRIL 3, 2024

OCC= Rooms Sold / Rooms Available ADR ( A verage D aily R ate), it is a KPI used to calculate the average price or rate for each hotel room sold for a specific day. Its formula is RevPAR = Rooms Revenue / Rooms Available OCC ( O verall O ccupancy R ate) shows the percentage of available rooms or beds being sold for a certain period of time.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

MARCH 22, 2023

Between the online management index or KPI that you’ve provided for Atrium and those revenue results that you’re seeing at the end of the year. Ryan Embree: Absolutely. And there’s strong correlation between those two numbers, right? You know, we’re always trying to tie that back here in this podcast.

Hospitality 98

Hospitality Services Business Digital Marketing 98