gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 77

Market Marketing Cost Per Click Digital Marketing 77

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 74

Digital Marketing Market Marketing Hotels 74

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

Travelboom Marketing

APRIL 6, 2023

Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important? impact performance.

KPI 52

KPI Real Estate Market Share Market 52

SiteMinder

OCTOBER 10, 2022

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. The company is the recognised leader in hotel industry benchmarking and provides market data including supply and demand and market share information on a global scale.

Average Daily Rate 52

Average Daily Rate Occupancy Revenue Hotels 52

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Now, I think what’ll happen is the major markets will see them first. So they’re going to those markets. Before republishing quotes, we ask that you reference the audio. Very cool to hear.

Hospitality 98

Hospitality Services Business Travel 98